American Red Cross Blood Donors Audience in United States

American Red Cross Blood Donors has an estimated audience of 357,414 people in United States. 58.6% are female, 41.4% are male, average age 38.2. Top regions: California, Wisconsin, Minnesota. Top brand affinities: Blood donation, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging.

The average American Red Cross Blood Donors fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Wisconsin, Minnesota. Top brand affinities include Blood donation, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Blood donation (25.42× the country average). Demographically, the American Red Cross Blood Donors audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of American Red Cross Blood Donors fans

Demographic split for American Red Cross Blood Donors audience in United States
MetricValue
Female58.6%
Male41.4%
Average age38.2
Estimated audience size357,414

Audience persona

The typical American Red Cross Blood Donors fan in United States is more female, around 38.2 years old, with strong Community Orientation tendencies and a notable affinity for Blood donation.

Top regions in United States

Top regions ranked by reach for American Red Cross Blood Donors in United States
RegionReachAffinity
California31,2190.79×
Wisconsin15,2602.84×
Minnesota15,1342.96×
Georgia14,1711.29×
Texas13,1450.43×
Pennsylvania13,0701.09×
Ohio11,9181.08×
Utah11,8313.7×
New York11,7290.59×
Indiana11,3161.73×
Illinois11,2990.95×
North Carolina11,2441.05×
Arizona10,6301.46×
Virginia9,9281.14×
Massachusetts9,4011.34×
Florida8,9980.37×
New Jersey7,9490.87×
Michigan7,5170.8×
Maryland7,4091.21×
Oregon7,2551.77×
Missouri4,8290.84×
Tennessee4,4610.62×
Washington4,4520.62×
Connecticut4,2081.17×
South Carolina4,0880.76×
New Hampshire3,4832.47×
Idaho3,3991.9×
Kansas3,2161.14×
Kentucky3,0590.68×
Alabama2,8650.57×
Nebraska2,6591.48×
Colorado2,6140.46×
Iowa1,8060.61×
Maine1,7621.38×
Nevada1,7000.49×
Oklahoma1,6240.41×
Arkansas1,5760.54×
West Virginia1,5310.92×
Montana1,3791.39×
Washington, District of Columbia1,0410.97×
Mississippi8730.3×
Vermont8641.38×
Louisiana6660.14×
Delaware5560.56×
New Mexico3320.19×
Rhode Island3100.27×
South Dakota2890.35×
Hawaii2700.18×
Wyoming1890.36×
North Dakota1560.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Red Cross Blood Donors audience
BrandAffinityCategory
Blood donation25.42×Health
Autism Awareness11.84×Health
Diabetes mellitus awareness7.99×Health
Singer-songwriter3.76×Music & Radio
Microblogging8.1×Technology & Electronics
Kia Sportage14.96×Cars & Mobility
Income tax8.48×Business & Career
Capital One2.76×Business & Career
Google Maps2.67×Internet & Social Media
Khan Academy5.19×Business & Career
Indeed.com2.46×Business & Career
Orange Julius20×Food & Beverages
United States Postal Service2.36×Business & Career
Hobby Lobby2.11×Home & Garden
MSN2.16×News
Real property2.72×Home & Garden
Staples (Canada)2.58×Business & Career
CarGurus2.68×Cars & Mobility
Non-fiction books3.45×Literature
Charles, Prince of Wales11.76×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Red Cross Blood Donors audience
TraitClusterScore
Community OrientationOPEN1.4
SustainabilityBALANCE1.37
Urban LifestyleOPEN1.33
ExtroversionTHRILL1.24
Family OrientationCONSERVATISM1.22
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for American Red Cross Blood Donors
CountryShare
United States99.8%
Germany0.1%
Italy0.1%

See American Red Cross Blood Donors audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does American Red Cross Blood Donors have in United States?

American Red Cross Blood Donors has an estimated audience of 357,414 people in United States, concentrated in California and Wisconsin.

What is the gender split and age of American Red Cross Blood Donors fans?

58.6% of American Red Cross Blood Donors fans are female, 41.4% are male, with an average age of 38.2 years.

Which brands do American Red Cross Blood Donors fans like most?

American Red Cross Blood Donors fans show strongest brand affinity for Blood donation (25.42×), Autism Awareness (11.84×), and Diabetes mellitus awareness (7.99×) over the country average.

Where do American Red Cross Blood Donors fans live in United States?

American Red Cross Blood Donors fans in United States are most concentrated in California (reach 31,219), Wisconsin (reach 15,260), and Minnesota (reach 15,134). These three regions account for the largest share of the active audience.

What other brands do American Red Cross Blood Donors fans also like?

Beyond American Red Cross Blood Donors itself, the audience over-indexes on Autism Awareness (11.84×), Diabetes mellitus awareness (7.99×), Singer-songwriter (3.76×), and Microblogging (8.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Red Cross Blood Donors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.