Rascasse Audience Intelligence

American Red Cross Blood Donors Audience in United States

Name: American Red Cross Blood Donors — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about American Red Cross Blood Donors in United States — modelled from more than twelve digital signal sources. American Red Cross Blood Donors has an estimated audience of 442,871 people in United States.

#474among NGO / Political Party in United States #2172in Politics & Society

The average American Red Cross Blood Donors fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Blood donation, FedEx, QVC, with strongest over-indexing on Blood donation (31.53× the country average).

Demographically, the American Red Cross Blood Donors audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Red Cross Blood Donors fan in United States is more female, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Blood donation.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Red Cross Blood Donors profile in United States.

Audience size

443K

in United States

Gender

58.6%♀

41.4% male

Age

38.2

average years

Country rank

#39270

NGO / Political Party in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of American Red Cross Blood Donors fans

58.6% are female, 41.4% are male, average age 38.2.

Fig. 02

Gender split

58.6%

Female

41.4%

Male

Demographic split for American Red Cross Blood Donors audience in United States
Metric	Value
Female	58.6%
Male	41.4%
Average age	38.2
Estimated audience size	442,871

Fig. 03

Age distribution

Age distribution of the American Red Cross Blood Donors audience in United States
Age bracket	Share	%
16-19		30%
20-29		12%
30-39		15%
40-49		22%
50+		21%

Fig. 04

Worldwide distribution

99.9%

of the worldwide American Red Cross Blood Donors audience comes from United States.

Worldwide audience distribution share by country for American Red Cross Blood Donors
Country	Share
United States	99.9%
Germany	0.1%
Italy	0.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Red Cross Blood Donors audience in United States is strongest.

Fig. 05

Top regions by affinity

American Red Cross Blood Donors fans by region: top regions in United States
#	Region	Reach	×
01	Utah	~9K	2.89×
02	Minnesota	~10K	2.36×
03	Wisconsin	~10K	2.16×
04	New Hampshire	~3K	2.11×
05	Idaho	~3K	1.72×
06	Oregon	~7K	1.63×
07	Nebraska	~3K	1.49×
08	Indiana	~9K	1.33×
09	Vermont	<1K	1.30×
10	Massachusetts	~9K	1.29×
11	Montana	~1K	1.29×
12	Kansas	~3K	1.24×
13	Maine	~2K	1.22×
14	Maryland	~7K	1.21×
15	Connecticut	~4K	1.21×
16	Virginia	~10K	1.18×
17	Arizona	~9K	1.18×
18	Georgia	~10K	1.16×
19	Pennsylvania	~10K	1.13×
20	North Carolina	~10K	1.12×
21	Ohio	~10K	1.11×
22	West Virginia	~2K	1.05×
23	Washington, District of Columbia	~1K	1.00×
24	Missouri	~5K	0.92×
25	New Jersey	~8K	0.91×
26	Michigan	~8K	0.89×
27	California	~30K	0.88×
28	Illinois	~10K	0.88×
29	South Carolina	~5K	0.86×
30	Tennessee	~6K	0.79×
31	Kentucky	~4K	0.79×
32	Delaware	<1K	0.79×
33	Iowa	~2K	0.78×
34	Washington	~6K	0.77×
35	Arkansas	~2K	0.73×
36	South Dakota	<1K	0.73×
37	Alabama	~4K	0.71×
38	New York	~10K	0.70×
39	Alaska	<1K	0.68×
40	North Dakota	<1K	0.68×
41	Oklahoma	~3K	0.65×
42	Rhode Island	<1K	0.65×
43	Colorado	~4K	0.64×
44	Nevada	~2K	0.64×
45	Mississippi	~2K	0.63×
46	Hawaii	<1K	0.59×
47	Texas	~20K	0.57×
48	New Mexico	<1K	0.55×
49	Louisiana	~2K	0.54×
50	Florida	~10K	0.50×

Affinity by region — American Red Cross Blood Donors, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Red Cross Blood Donors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Red Cross Blood Donors audience
#	Interest	Category	×
01	Blood donation	Health	31.53×
02	Weather forecasting	Home & Garden	6.46×
03	QVC	Movies & TV	6.42×
04	Garden centre	Home & Garden	6.00×
05	Sustainable energy	Home & Garden	4.99×
06	FedEx	Business & Career	4.96×
07	Renewable energy	Business & Career	4.46×
08	Discount stores	Shopping	3.71×
09	Mortgage loans	Business & Career	3.04×
10	Pinterest	Internet & Social Media	2.81×
11	Shopping malls	Shopping	2.70×
12	Pizza Hut	Food & Beverages	2.65×
13	Subway	Food & Beverages	2.57×
14	McDonald's	Food & Beverages	2.39×
15	Airbnb	Travel & Leisure	2.25×
16	IKEA	Home & Garden	2.14×
17	Starbucks	Food & Beverages	2.04×
18	Barbecue	Food & Beverages	1.99×
19	Trader Joe's	Shopping	1.96×
20	Furniture	Home & Garden	1.88×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Red Cross Blood Donors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by American Red Cross Blood Donors audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	2.15×
Family Orientation	CONSERVATISM	2.00×
Sustainability	BALANCE	1.92×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by American Red Cross Blood Donors audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.74×
Pet Ownership	JOY	0.86×
Luxury Orientation	PREMIUM	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does American Red Cross Blood Donors have in United States?

American Red Cross Blood Donors has an estimated audience of 442,871 people in United States, concentrated in California and Texas.

What is the gender split and age of American Red Cross Blood Donors fans?

58.6% of American Red Cross Blood Donors fans are female, 41.4% are male, with an average age of 38.2 years.

Which brands do American Red Cross Blood Donors fans like most?

American Red Cross Blood Donors fans show strongest brand affinity for Blood donation (31.53×), FedEx (4.96×), and QVC (6.42×) over the country average.

Where do American Red Cross Blood Donors fans live in United States?

American Red Cross Blood Donors fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

What other brands do American Red Cross Blood Donors fans also like?

Beyond American Red Cross Blood Donors itself, the audience over-indexes on FedEx (4.96×), QVC (6.42×), Weather forecasting (6.46×), and Pinterest (2.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Red Cross Blood Donors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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