Carrefour Target Market in Germany
A data profile of the people who buy, follow and care about Carrefour in Germany — modelled from more than twelve digital signal sources. Carrefour has an estimated audience of 1,077,479 people in Germany.
The average Carrefour fan in Germany is 40.4 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Carrefour Market, Coop, Pepco, with strongest over-indexing on Carrefour Market (157.59× the country average).
Demographically, the Carrefour audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Carrefour fan in Germany is more female, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Carrefour Market.
At a glance
The key figures that characterise the Carrefour profile in Germany.
Search interest · 12-month trend
Customer demographics of Carrefour
58.4% are female, 41.6% are male, average age 40.4.
Gender split
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 40.4 |
| Estimated audience size | 1,077,479 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 20% |
Geography
Where the Carrefour audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~70K | 5.36× | |
| 02 | Baden-Württemberg | ~200K | 1.61× | |
| 03 | Rheinland-Pfalz | ~70K | 1.36× | |
| 04 | Hessen | ~100K | 1.33× | |
| 05 | Nordrhein-Westfalen | ~200K | 0.93× | |
| 06 | Berlin | ~40K | 0.93× | |
| 07 | Bayern | ~100K | 0.87× | |
| 08 | Sachsen | ~40K | 0.86× | |
| 09 | Hamburg | ~20K | 0.74× | |
| 10 | Bremen | ~5K | 0.58× | |
| 11 | Brandenburg | ~20K | 0.55× | |
| 12 | Niedersachsen | ~50K | 0.50× | |
| 13 | Schleswig-Holstein | ~20K | 0.46× | |
| 14 | Mecklenburg-Vorpommern | ~8K | 0.39× | |
| 15 | Thüringen | ~10K | 0.38× | |
| 16 | Sachsen-Anhalt | ~10K | 0.36× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Carrefour audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Market | Shopping | 157.59× | ||
| 02 | Coop | Food & Beverages | 72.31× | ||
| 03 | Metro Toptancı Market Türkiye | Website / Newspaper / Magazine | 71.94× | ||
| 04 | Pepco | Fashion & Accessoires | 37.00× | ||
| 05 | Auchan | Shopping | 35.19× | ||
| 06 | Black Red White | Home & Garden | 32.41× | ||
| 07 | Biedronka | Shopping | 32.00× | ||
| 08 | Leroy Merlin | Shopping | 28.48× | ||
| 09 | Tesco | Shopping | 25.38× | ||
| 10 | Orange | Technology & Electronics | 21.29× | ||
| 11 | New Cairo | Travel & Leisure | 20.09× | ||
| 12 | Walmart | Shopping | 18.56× | ||
| 13 | Elefant (band) | Music & Radio | 17.63× | ||
| 14 | Selgros | Food & Beverages | 14.64× | ||
| 15 | OLX | Shopping | 11.75× | ||
| 16 | Onet.pl | News | 9.06× | ||
| 17 | Hypermarket | Shopping | 8.53× | ||
| 18 | Temu | Shopping | 6.88× | ||
| 19 | Barbie | Movies & TV | 5.24× | ||
| 20 | Tagesschau | Movies & TV | 3.07× |
Personality of the Carrefour audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.11× | |
| Spirituality | BALANCE | 1.53× | |
| Need for Security | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.77× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Extroversion | THRILL | 0.80× |
Frequently asked questions
Who is Carrefour's target market in Germany?
Carrefour's target market in Germany covers an estimated 1,077,479 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Carrefour customers?
58.4% of the Carrefour audience are female, 41.6% are male, with an average age of 40.4 years.
Which brands do Carrefour fans like most?
Carrefour fans show strongest brand affinity for Carrefour Market (157.59×), Coop (72.31×), and Pepco (37×) over the country average.
Where do Carrefour fans live in Germany?
Carrefour fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Carrefour fans also like?
Beyond Carrefour itself, the audience over-indexes on Coop (72.31×), Pepco (37×), Walmart (18.56×), and Tesco (25.38×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Supermarket audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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