Carrefour Audience in Germany
Carrefour has an estimated audience of 734,415 people in Germany. 58.4% are female, 41.6% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Carrefour Market, Coop, Pepco, Walmart, Tesco.
The average Carrefour fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Carrefour Market, Coop, Pepco, with strongest over-indexing on Carrefour Market (157.59× the country average). Demographically, the Carrefour audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Carrefour fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 40.4 |
| Estimated audience size | 734,415 |
Audience persona
The typical Carrefour fan in Germany is more female, around 40.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Carrefour Market.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,699 | 1.12× |
| Baden-Württemberg | 247,032 | 1.7× |
| Bayern | 163,714 | 0.96× |
| Hessen | 126,171 | 1.56× |
| Rheinland-Pfalz | 78,364 | 1.47× |
| Niedersachsen | 60,508 | 0.59× |
| Berlin | 55,279 | 1.16× |
| Sachsen | 45,045 | 0.86× |
| Saarland | 37,728 | 2.89× |
| Hamburg | 21,059 | 0.88× |
| Brandenburg | 20,224 | 0.61× |
| Schleswig-Holstein | 19,801 | 0.52× |
| Thüringen | 9,830 | 0.36× |
| Sachsen-Anhalt | 9,737 | 0.35× |
| Mecklenburg-Vorpommern | 7,717 | 0.38× |
| Bremen | 5,457 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour Market | 157.59× | Shopping |
| Coop | 72.31× | Food & Beverages |
| Pepco | 37× | Fashion & Accessoires |
| Walmart | 18.56× | Shopping |
| Tesco | 25.38× | Shopping |
| Leroy Merlin | 28.48× | Shopping |
| Temu | 6.88× | Shopping |
| Barbie | 5.24× | Movies & TV |
| Auchan | 35.19× | Shopping |
| Elefant (band) | 17.63× | Music & Radio |
| Metro Toptancı Market Türkiye | 71.94× | |
| Orange | 21.29× | Technology & Electronics |
| Selgros | 14.64× | Food & Beverages |
| Black Red White | 32.41× | Home & Garden |
| OLX | 11.75× | Shopping |
| Tagesschau | 3.07× | Movies & TV |
| Hypermarket | 8.53× | Shopping |
| Biedronka | 32× | Shopping |
| Onet.pl | 9.06× | News |
| New Cairo | 20.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.38 |
| Convenience Orientation | PREMIUM | 1.62 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Indulgence | JOY | 1.4 |
| Spirituality | BALANCE | 1.37 |
| Individualism | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 16.1% |
| France | 15.3% |
| Spain | 11.2% |
See Carrefour audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Carrefour have in Germany?
Carrefour has an estimated audience of 734,415 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Carrefour fans?
58.4% of Carrefour fans are female, 41.6% are male, with an average age of 40.4 years.
Which brands do Carrefour fans like most?
Carrefour fans show strongest brand affinity for Carrefour Market (157.59×), Coop (72.31×), and Pepco (37×) over the country average.
Where do Carrefour fans live in Germany?
Carrefour fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,699), Baden-Württemberg (reach 247,032), and Bayern (reach 163,714). These three regions account for the largest share of the active audience.
What other brands do Carrefour fans also like?
Beyond Carrefour itself, the audience over-indexes on Coop (72.31×), Pepco (37×), Walmart (18.56×), and Tesco (25.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.