Rascasse Audience Intelligence

Selgros Target Market in Germany

A data profile of the people who buy, follow and care about Selgros in Germany — modelled from more than twelve digital signal sources. Selgros has an estimated audience of 1,189,422 people in Germany.

#717among Brand in Germany#266in Food & Beverages

The average Selgros fan in Germany is 45.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Carrefour, Walmart, Aral AG, with strongest over-indexing on Carrefour (14.64× the country average).

Demographically, the Selgros audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Selgros fan in Germany is balanced, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Carrefour.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Selgros profile in Germany.

Audience size
1.2M
in Germany
Gender
51.4%♀
48.6% male
Age
45.6
average years
Country rank
#5556
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Selgros

51.4% are female, 48.6% are male, average age 45.6.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Selgros audience in Germany
MetricValue
Female51.4%
Male48.6%
Average age45.6
Estimated audience size1,189,422
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Selgros audience in Germany
Age bracketShare%
16-195%
20-2913%
30-3922%
40-4934%
50+27%
Fig. 04

Worldwide distribution

59.0%

of the worldwide Selgros audience comes from Germany.

Worldwide audience distribution share by country for Selgros
CountryShare
Germany59.0%
Poland40.4%
United States0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Selgros audience in Germany is strongest.

Fig. 05

Top regions by affinity

Selgros customers by region in Germany
#RegionReachAffinity×
01Brandenburg~80K2.08×
02Sachsen~100K1.80×
03Sachsen-Anhalt~50K1.71×
04Hessen~100K1.42×
05Hamburg~40K1.31×
06Berlin~60K1.14×
07Bayern~200K1.08×
08Baden-Württemberg~200K1.04×
09Thüringen~30K0.91×
10Schleswig-Holstein~40K0.88×
11Nordrhein-Westfalen~200K0.65×
12Niedersachsen~70K0.63×
13Mecklenburg-Vorpommern~10K0.49×
14Rheinland-Pfalz~20K0.41×
15Bremen~4K0.37×
16Saarland~5K0.32×
Fig. 06

Affinity by region

Affinity by region — Selgros, Germany
0.32×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Selgros audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Selgros audience
#·InterestCategoryAffinity×
01CarrefourShopping14.64×
02WalmartShopping10.57×
03Motor oilCars & Mobility5.24×
04Mineral waterFood & Beverages4.70×
05Non-alcoholic beverageFood & Beverages4.07×
06Aral AGCars & Mobility3.29×
07QVCMovies & TV2.79×
08toom BaumarktShopping2.66×
09Dynamo DresdenSports2.56×
10Hardware storeHome & Garden2.40×
11CHECK24Business & Career2.33×
12Efficient energy useTechnology & Electronics2.15×
13PostbankBusiness & Career1.98×
14Breaking newsMovies & TV1.86×
15SparkasseBusiness & Career1.84×
16Obi (store)Shopping1.73×
17CommerzbankBusiness & Career1.72×
18TK MaxxShopping1.63×
19Deutsche BahnCars & Mobility1.60×
20EdekaShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Selgros audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Selgros audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.10×
TraditionCONSERVATISM1.80×
Family OrientationCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Selgros audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.48×
Pet OwnershipJOY0.58×
Early Adopter MentalityPOWER0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Selgros's target market in Germany?

Selgros's target market in Germany covers an estimated 1,189,422 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Selgros customers?

51.4% of the Selgros audience are female, 48.6% are male, with an average age of 45.6 years.

03

Which brands do Selgros fans like most?

Selgros fans show strongest brand affinity for Carrefour (14.64×), Walmart (10.57×), and Aral AG (3.29×) over the country average.

04

Where do Selgros fans live in Germany?

Selgros fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Selgros fans also like?

Beyond Selgros itself, the audience over-indexes on Walmart (10.57×), Aral AG (3.29×), CHECK24 (2.33×), and Motor oil (5.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Selgros audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Selgros. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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