Selgros Audience in Germany
Selgros has an estimated audience of 1,195,119 people in Germany. 51.4% are female, 48.6% are male, average age 45.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Home Office, Cocktail, Artistic inspiration, Pillow, Saving.
The average Selgros fan in Germany is 45.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Home Office, Cocktail, Artistic inspiration, with strongest over-indexing on Home Office (1.6× the country average). Demographically, the Selgros audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Selgros fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 45.6 |
| Estimated audience size | 1,195,119 |
Audience persona
The typical Selgros fan in Germany is balanced, around 45.6 years old, with strong Family Orientation tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 205,515 | 1.07× |
| Nordrhein-Westfalen | 178,592 | 0.68× |
| Baden-Württemberg | 169,444 | 1.04× |
| Hessen | 129,446 | 1.42× |
| Sachsen | 102,401 | 1.75× |
| Brandenburg | 75,783 | 2.04× |
| Niedersachsen | 69,911 | 0.6× |
| Berlin | 62,706 | 1.17× |
| Sachsen-Anhalt | 49,145 | 1.59× |
| Schleswig-Holstein | 38,798 | 0.9× |
| Hamburg | 36,726 | 1.36× |
| Thüringen | 29,074 | 0.95× |
| Rheinland-Pfalz | 23,922 | 0.4× |
| Mecklenburg-Vorpommern | 11,343 | 0.5× |
| Saarland | 3,574 | 0.24× |
| Bremen | 2,799 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.6× | Business & Career |
| Cocktail | 1.51× | Food & Beverages |
| Artistic inspiration | 1.5× | Arts & Culture |
| Pillow | 1.71× | Home & Garden |
| Saving | 1.63× | Business & Career |
| Jack White | 2.05× | Movies & TV |
| Time (magazine) | 2.07× | News |
| VfL Wolfsburg | 1.54× | Sports |
| Mothercare | 1.53× | Kids & Family |
| Metamorphoses | 2.37× | Literature |
| Vijesti.ba | 2.2× | News |
| Sixx | 1.61× | Movies & TV |
| Peugeot 308 | 1.68× | Cars & Mobility |
| Free University of Berlin | 1.52× | Business & Career |
| International University of Business Agriculture and Technology | 2.1× | Business & Career |
| Zamalek SC | 2.46× | Sports |
| Brunello Cucinelli | 1.79× | Fashion & Accessoires |
| Islamism | 2.14× | Politics & Society |
| 7-Eleven | 1.85× | Shopping |
| Ordinary People | 3.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.64 |
| Convenience Orientation | PREMIUM | 1.56 |
| Need for Security | CONSERVATISM | 1.49 |
| Tradition | CONSERVATISM | 1.41 |
| Community Orientation | OPEN | 1.34 |
| DIY Mentality | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 59.7% |
| Poland | 39.6% |
| United States | 0.3% |
See Selgros audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Selgros have in Germany?
Selgros has an estimated audience of 1,195,119 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Selgros fans?
51.4% of Selgros fans are female, 48.6% are male, with an average age of 45.6 years.
Which brands do Selgros fans like most?
Selgros fans show strongest brand affinity for Home Office (1.6×), Cocktail (1.51×), and Artistic inspiration (1.5×) over the country average.
Where do Selgros fans live in Germany?
Selgros fans in Germany are most concentrated in Bayern (reach 205,515), Nordrhein-Westfalen (reach 178,592), and Baden-Württemberg (reach 169,444). These three regions account for the largest share of the active audience.
What other brands do Selgros fans also like?
Beyond Selgros itself, the audience over-indexes on Cocktail (1.51×), Artistic inspiration (1.5×), Pillow (1.71×), and Saving (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Selgros. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.