Tesco Audience in Germany
Tesco has an estimated audience of 905,711 people in Germany. 67.1% are female, 32.9% are male, average age 38.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gordon Ramsay, Grupo Arcor, Aldi, Cooking, Lidl.
The average Tesco fan in Germany is 38.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gordon Ramsay, Grupo Arcor, Aldi, with strongest over-indexing on Gordon Ramsay (10.83× the country average). Demographically, the Tesco audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Tesco fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 38.4 |
| Estimated audience size | 905,711 |
Audience persona
The typical Tesco fan in Germany is more female, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Gordon Ramsay.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 230,855 | 1.59× |
| Nordrhein-Westfalen | 202,482 | 1.02× |
| Baden-Württemberg | 132,869 | 1.08× |
| Hessen | 109,888 | 1.59× |
| Niedersachsen | 75,108 | 0.85× |
| Berlin | 57,019 | 1.41× |
| Sachsen | 45,952 | 1.03× |
| Rheinland-Pfalz | 38,360 | 0.85× |
| Brandenburg | 26,751 | 0.95× |
| Schleswig-Holstein | 23,357 | 0.72× |
| Thüringen | 23,187 | 1× |
| Hamburg | 22,715 | 1.11× |
| Sachsen-Anhalt | 20,404 | 0.87× |
| Mecklenburg-Vorpommern | 9,033 | 0.52× |
| Saarland | 6,579 | 0.59× |
| Bremen | 6,315 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gordon Ramsay | 10.83× | Food & Beverages |
| Grupo Arcor | 11.9× | Food & Beverages |
| Aldi | 1.78× | Shopping |
| Cooking | 1.62× | Food & Beverages |
| Lidl | 1.58× | Shopping |
| Lieferando.de | 1.74× | Food & Beverages |
| Gala | 1.68× | News |
| Euphoria | 1.6× | Movies & TV |
| Wagyu | 9.55× | Food & Beverages |
| Spotify | 1.52× | Internet & Social Media |
| Kaufland | 1.52× | Shopping |
| Pressure cooking | 6.61× | Home & Garden |
| Online food ordering | 3.76× | Food & Beverages |
| Magnum (ice cream) | 8.16× | Food & Beverages |
| Popcorn Time | 9.3× | Technology & Electronics |
| Deichmann | 1.65× | Shopping |
| Ben & Jerry's | 8.42× | Food & Beverages |
| Wetter.com | 1.53× | Home & Garden |
| Gelato | 5.49× | Food & Beverages |
| Real Madrid C.F. | 1.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.45 |
| Individualism | JOY | 1.28 |
| Price Sensitivity | PREMIUM | 1.24 |
| Quality Awareness | PREMIUM | 1.23 |
| Luxury Orientation | PREMIUM | 1.23 |
| Urban Lifestyle | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 38.1% |
| Hungary | 10.1% |
| United States | 6.9% |
See Tesco audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Tesco have in Germany?
Tesco has an estimated audience of 905,711 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Tesco fans?
67.1% of Tesco fans are female, 32.9% are male, with an average age of 38.4 years.
Which brands do Tesco fans like most?
Tesco fans show strongest brand affinity for Gordon Ramsay (10.83×), Grupo Arcor (11.9×), and Aldi (1.78×) over the country average.
Where do Tesco fans live in Germany?
Tesco fans in Germany are most concentrated in Bayern (reach 230,855), Nordrhein-Westfalen (reach 202,482), and Baden-Württemberg (reach 132,869). These three regions account for the largest share of the active audience.
What other brands do Tesco fans also like?
Beyond Tesco itself, the audience over-indexes on Grupo Arcor (11.9×), Aldi (1.78×), Cooking (1.62×), and Lidl (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tesco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.