Magnum (ice cream) Audience in Germany
Magnum (ice cream) has an estimated audience of 561,674 people in Germany. 59.9% are female, 40.1% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galaxy (chocolate), TVS (Venezuela), Ice cream, Netto Marken-Discount, Germany.
The average Magnum (ice cream) fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galaxy (chocolate), TVS (Venezuela), Ice cream, with strongest over-indexing on Galaxy (chocolate) (34.31× the country average). Demographically, the Magnum (ice cream) audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Icecream
Demographics of Magnum (ice cream) fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 36.1 |
| Estimated audience size | 561,674 |
Audience persona
The typical Magnum (ice cream) fan in Germany is more female, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Galaxy (chocolate).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,018 | 1.23× |
| Bayern | 94,056 | 1.04× |
| Baden-Württemberg | 75,564 | 0.99× |
| Niedersachsen | 62,087 | 1.14× |
| Hessen | 50,543 | 1.18× |
| Rheinland-Pfalz | 28,271 | 1× |
| Sachsen | 25,615 | 0.93× |
| Berlin | 25,475 | 1.01× |
| Schleswig-Holstein | 20,416 | 1.01× |
| Brandenburg | 16,120 | 0.93× |
| Hamburg | 14,143 | 1.11× |
| Sachsen-Anhalt | 13,499 | 0.93× |
| Thüringen | 11,891 | 0.83× |
| Mecklenburg-Vorpommern | 9,117 | 0.85× |
| Saarland | 6,463 | 0.94× |
| Bremen | 4,218 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galaxy (chocolate) | 34.31× | Food & Beverages |
| TVS (Venezuela) | 18.86× | Movies & TV |
| Ice cream | 7.28× | Food & Beverages |
| Netto Marken-Discount | 2.6× | Shopping |
| Germany | 1.76× | Travel & Leisure |
| Business and industry | 1.51× | Business & Career |
| Ryanair | 2.59× | Travel & Leisure |
| Wikipedia | 2.36× | Internet & Social Media |
| Spray painting | 12.31× | Arts & Culture |
| 2.1× | Internet & Social Media | |
| Frosty (frozen dairy dessert) | 32.95× | |
| Bofrost | 5.29× | Food & Beverages |
| Sparkasse | 2.45× | Business & Career |
| Aral AG | 2.14× | Cars & Mobility |
| REWE | 1.86× | Shopping |
| Lieferando.de | 2.02× | Food & Beverages |
| Five Guys | 6.45× | Food & Beverages |
| Bauhaus | 1.8× | Shopping |
| Unilever | 7.96× | Home & Garden |
| Heat pump | 4.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.27 |
| Indulgence | JOY | 1.67 |
| Convenience Orientation | PREMIUM | 1.41 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Sustainability | BALANCE | 1.33 |
| Patriotism | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Malaysia | 9.2% |
| Germany | 5.1% |
See Magnum (ice cream) audiences in other countries
More Icecream audiences in Germany
- Ben & Jerry's (512,458)
- Florida Eis (283,794)
- Häagen-Dazs (270,052)
- Cornetto (ice cream) (259,378)
- Popsicle (203,895)
Frequently asked questions
How many fans does Magnum (ice cream) have in Germany?
Magnum (ice cream) has an estimated audience of 561,674 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magnum (ice cream) fans?
59.9% of Magnum (ice cream) fans are female, 40.1% are male, with an average age of 36.1 years.
Which brands do Magnum (ice cream) fans like most?
Magnum (ice cream) fans show strongest brand affinity for Galaxy (chocolate) (34.31×), TVS (Venezuela) (18.86×), and Ice cream (7.28×) over the country average.
Where do Magnum (ice cream) fans live in Germany?
Magnum (ice cream) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,018), Bayern (reach 94,056), and Baden-Württemberg (reach 75,564). These three regions account for the largest share of the active audience.
What other brands do Magnum (ice cream) fans also like?
Beyond Magnum (ice cream) itself, the audience over-indexes on TVS (Venezuela) (18.86×), Ice cream (7.28×), Netto Marken-Discount (2.6×), and Germany (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magnum (ice cream). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.