Rascasse Audience Intelligence

Magnum (ice cream) Target Market in Germany

A data profile of the people who buy, follow and care about Magnum (ice cream) in Germany — modelled from more than twelve digital signal sources. Magnum (ice cream) has an estimated audience of 546,855 people in Germany.

#1among Icecream in Germany#1428among Brand in Germany#516in Food & Beverages

The average Magnum (ice cream) fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Galaxy (chocolate), TVS (Venezuela), Ice cream, with strongest over-indexing on Galaxy (chocolate) (34.31× the country average).

Demographically, the Magnum (ice cream) audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Magnum (ice cream) fan in Germany is more female, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Galaxy (chocolate).

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magnum (ice cream) profile in Germany.

Audience size
547K
in Germany
Gender
59.9%♀
40.1% male
Age
36.1
average years
Country rank
#10909
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Magnum (ice cream)

59.9% are female, 40.1% are male, average age 36.1.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Magnum (ice cream) audience in Germany
MetricValue
Female59.9%
Male40.1%
Average age36.1
Estimated audience size546,855
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Magnum (ice cream) audience in Germany
Age bracketShare%
16-1921%
20-2926%
30-3924%
40-4919%
50+10%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Magnum (ice cream) audience comes from Germany.

Worldwide audience distribution share by country for Magnum (ice cream)
CountryShare
United States15.5%
Malaysia8.7%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magnum (ice cream) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Magnum (ice cream) customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.19×
02Hessen~50K1.14×
03Niedersachsen~60K1.11×
04Hamburg~10K1.09×
05Bayern~90K1.02×
06Schleswig-Holstein~20K1.01×
07Rheinland-Pfalz~30K1.00×
08Baden-Württemberg~80K0.98×
09Saarland~7K0.98×
10Berlin~20K0.97×
11Sachsen-Anhalt~10K0.97×
12Bremen~4K0.93×
13Sachsen~30K0.92×
14Brandenburg~20K0.92×
15Thüringen~10K0.92×
16Mecklenburg-Vorpommern~9K0.88×
Fig. 06

Affinity by region

Affinity by region — Magnum (ice cream), Germany
0.88×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magnum (ice cream) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magnum (ice cream) audience
#·InterestCategoryAffinity×
01Galaxy (chocolate)Food & Beverages34.31×
02Frosty (frozen dairy dessert)Brand32.95×
03TVS (Venezuela)Movies & TV18.86×
04Spray paintingArts & Culture12.31×
05UnileverHome & Garden7.96×
06Ice creamFood & Beverages7.28×
07Five GuysFood & Beverages6.45×
08BofrostFood & Beverages5.29×
09Heat pumpHome & Garden4.37×
10Netto Marken-DiscountShopping2.60×
11RyanairTravel & Leisure2.59×
12SparkasseBusiness & Career2.45×
13WikipediaInternet & Social Media2.36×
14Lieferando.deFood & Beverages2.02×
15REWEShopping1.86×
16BauhausShopping1.80×
17GermanyTravel & Leisure1.76×
18CommerzbankBusiness & Career1.75×
19KauflandShopping1.67×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magnum (ice cream) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magnum (ice cream) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
Convenience OrientationPREMIUM1.66×
Quality AwarenessPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magnum (ice cream) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM1.19×
Luxury OrientationPREMIUM1.22×
Sports ActivityPOWER1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Magnum (ice cream)'s target market in Germany?

Magnum (ice cream)'s target market in Germany covers an estimated 546,855 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Magnum (ice cream) customers?

59.9% of the Magnum (ice cream) audience are female, 40.1% are male, with an average age of 36.1 years.

03

Which brands do Magnum (ice cream) fans like most?

Magnum (ice cream) fans show strongest brand affinity for Galaxy (chocolate) (34.31×), TVS (Venezuela) (18.86×), and Ice cream (7.28×) over the country average.

04

Where do Magnum (ice cream) fans live in Germany?

Magnum (ice cream) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Magnum (ice cream) fans also like?

Beyond Magnum (ice cream) itself, the audience over-indexes on TVS (Venezuela) (18.86×), Ice cream (7.28×), Netto Marken-Discount (2.6×), and Germany (1.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Icecream audiences in Germany

See Magnum (ice cream) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Magnum (ice cream). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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