Ben & Jerry's Audience in Germany
Ben & Jerry's has an estimated audience of 512,458 people in Germany. 61.2% are female, 38.8% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galaxy (chocolate), Ice cream, Harry Potter, Arts and music, Food and drink.
The average Ben & Jerry's fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galaxy (chocolate), Ice cream, Harry Potter, with strongest over-indexing on Galaxy (chocolate) (28.79× the country average). Demographically, the Ben & Jerry's audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Icecream
Demographics of Ben & Jerry's fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 33.6 |
| Estimated audience size | 512,458 |
Audience persona
The typical Ben & Jerry's fan in Germany is more female, around 33.6 years old, with strong Sustainability tendencies and a notable affinity for Galaxy (chocolate).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,696 | 1.38× |
| Bayern | 77,127 | 0.94× |
| Baden-Württemberg | 70,320 | 1.01× |
| Niedersachsen | 58,214 | 1.17× |
| Hessen | 36,955 | 0.95× |
| Rheinland-Pfalz | 23,955 | 0.93× |
| Sachsen | 23,834 | 0.95× |
| Berlin | 23,430 | 1.02× |
| Schleswig-Holstein | 21,100 | 1.15× |
| Hamburg | 16,205 | 1.4× |
| Thüringen | 12,333 | 0.94× |
| Brandenburg | 12,122 | 0.76× |
| Sachsen-Anhalt | 10,012 | 0.75× |
| Mecklenburg-Vorpommern | 6,943 | 0.71× |
| Saarland | 6,251 | 0.99× |
| Bremen | 4,157 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galaxy (chocolate) | 28.79× | Food & Beverages |
| Ice cream | 8.3× | Food & Beverages |
| Harry Potter | 2.54× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Food and drink | 1.51× | Food & Beverages |
| Carpet cleaning | 7.82× | Home & Garden |
| Movies | 1.63× | Movies & TV |
| Tagesschau | 1.81× | Movies & TV |
| Unilever | 9.59× | Home & Garden |
| Sorbet | 12.49× | Food & Beverages |
| IKEA | 1.73× | Home & Garden |
| Barbie | 2.16× | Movies & TV |
| Euphoria | 1.78× | Movies & TV |
| Frozen yogurt | 10.36× | Food & Beverages |
| Frosty (frozen dairy dessert) | 27.65× | |
| Lieferando.de | 1.86× | Food & Beverages |
| Sex and the City | 2.75× | Movies & TV |
| H&M | 1.72× | Shopping |
| REWE | 1.64× | Shopping |
| Rossmann | 1.87× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.59 |
| Indulgence | JOY | 1.39 |
| Price Sensitivity | PREMIUM | 1.36 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Design Affinity | PREMIUM | 1.29 |
| Early Adopter Mentality | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.4% |
| Germany | 6.7% |
| United Kingdom | 6.1% |
See Ben & Jerry's audiences in other countries
More Icecream audiences in Germany
- Magnum (ice cream) (561,675)
- Florida Eis (283,794)
- Häagen-Dazs (270,052)
- Cornetto (ice cream) (259,378)
- Popsicle (203,895)
Frequently asked questions
How many fans does Ben & Jerry's have in Germany?
Ben & Jerry's has an estimated audience of 512,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ben & Jerry's fans?
61.2% of Ben & Jerry's fans are female, 38.8% are male, with an average age of 33.6 years.
Which brands do Ben & Jerry's fans like most?
Ben & Jerry's fans show strongest brand affinity for Galaxy (chocolate) (28.79×), Ice cream (8.3×), and Harry Potter (2.54×) over the country average.
Where do Ben & Jerry's fans live in Germany?
Ben & Jerry's fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,696), Bayern (reach 77,127), and Baden-Württemberg (reach 70,320). These three regions account for the largest share of the active audience.
What other brands do Ben & Jerry's fans also like?
Beyond Ben & Jerry's itself, the audience over-indexes on Ice cream (8.3×), Harry Potter (2.54×), Arts and music (1.74×), and Food and drink (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ben & Jerry's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.