Rascasse Audience Intelligence

Ben & Jerry's Target Market in Germany

A data profile of the people who buy, follow and care about Ben & Jerry's in Germany — modelled from more than twelve digital signal sources. Ben & Jerry's has an estimated audience of 498,974 people in Germany.

#2among Icecream in Germany#1530among Brand in Germany#569in Food & Beverages

The average Ben & Jerry's fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Galaxy (chocolate), Ice cream, Harry Potter, with strongest over-indexing on Galaxy (chocolate) (28.79× the country average).

Demographically, the Ben & Jerry's audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ben & Jerry's fan in Germany is more female, around 33.6 years old, with strong Sustainability tendencies and a notable affinity for Galaxy (chocolate).

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ben & Jerry's profile in Germany.

Audience size
499K
in Germany
Gender
61.2%♀
38.8% male
Age
33.6
average years
Country rank
#11768
Brand in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ben & Jerry's

61.2% are female, 38.8% are male, average age 33.6.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Ben & Jerry's audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age33.6
Estimated audience size498,974
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Ben & Jerry's audience in Germany
Age bracketShare%
16-1929%
20-2928%
30-3920%
40-4914%
50+9%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Ben & Jerry's audience comes from Germany.

Worldwide audience distribution share by country for Ben & Jerry's
CountryShare
United States47.2%
Germany6.3%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ben & Jerry's audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ben & Jerry's customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.34×
02Nordrhein-Westfalen~100K1.33×
03Niedersachsen~60K1.12×
04Schleswig-Holstein~20K1.11×
05Bremen~5K1.05×
06Berlin~20K1.02×
07Saarland~6K1.00×
08Baden-Württemberg~70K0.99×
09Hessen~40K0.96×
10Sachsen~20K0.96×
11Bayern~80K0.95×
12Thüringen~10K0.95×
13Rheinland-Pfalz~20K0.92×
14Brandenburg~10K0.81×
15Sachsen-Anhalt~10K0.81×
16Mecklenburg-Vorpommern~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Ben & Jerry's, Germany
0.76×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ben & Jerry's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ben & Jerry's audience
#·InterestCategoryAffinity×
01Galaxy (chocolate)Food & Beverages28.79×
02Frosty (frozen dairy dessert)Brand27.65×
03SorbetFood & Beverages12.49×
04Frozen yogurtFood & Beverages10.36×
05UnileverHome & Garden9.59×
06Ice creamFood & Beverages8.30×
07Carpet cleaningHome & Garden7.82×
08Sunday NaturalHealth2.72×
09Harry PotterMovies & TV2.54×
10BarbieMovies & TV2.16×
11RossmannShopping1.87×
12Lieferando.deFood & Beverages1.86×
13TagesschauMovies & TV1.81×
14Arts and musicArts & Culture1.74×
15IKEAHome & Garden1.73×
16H&MShopping1.72×
17Müller (company)Food & Beverages1.70×
18REWEShopping1.64×
19MoviesMovies & TV1.63×
20Food and drinkFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ben & Jerry's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ben & Jerry's audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.65×
Convenience OrientationPREMIUM1.58×
ExtroversionTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ben & Jerry's audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.89×
Risk AppetiteTHRILL0.99×
Luxury OrientationPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ben & Jerry's's target market in Germany?

Ben & Jerry's's target market in Germany covers an estimated 498,974 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ben & Jerry's customers?

61.2% of the Ben & Jerry's audience are female, 38.8% are male, with an average age of 33.6 years.

03

Which brands do Ben & Jerry's fans like most?

Ben & Jerry's fans show strongest brand affinity for Galaxy (chocolate) (28.79×), Ice cream (8.3×), and Harry Potter (2.54×) over the country average.

04

Where do Ben & Jerry's fans live in Germany?

Ben & Jerry's fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ben & Jerry's fans also like?

Beyond Ben & Jerry's itself, the audience over-indexes on Ice cream (8.3×), Harry Potter (2.54×), Arts and music (1.74×), and Food and drink (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Icecream audiences in Germany

See Ben & Jerry's audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ben & Jerry's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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