Rascasse Audience Intelligence

Florida Eis Target Market in Germany

A data profile of the people who buy, follow and care about Florida Eis in Germany — modelled from more than twelve digital signal sources. Florida Eis has an estimated audience of 307,395 people in Germany.

#4among Icecream in Germany#2175among Brand in Germany#835in Food & Beverages

The average Florida Eis fan in Germany is 38.0 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Brandenburg.

Top brand affinities include Ice cream maker, Ryanair, Sorbet, with strongest over-indexing on Ice cream maker (313.62× the country average).

Demographically, the Florida Eis audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Florida Eis fan in Germany is more female, around 38.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ice cream maker.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Florida Eis profile in Germany.

Audience size
307K
in Germany
Gender
65.2%♀
34.8% male
Age
38.0
average years
Country rank
#17022
Brand in Germany
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Florida Eis

65.2% are female, 34.8% are male, average age 38.0.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Florida Eis audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age38.0
Estimated audience size307,395
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Florida Eis audience in Germany
Age bracketShare%
16-1928%
20-2915%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

97.6%

of the worldwide Florida Eis audience comes from Germany.

Worldwide audience distribution share by country for Florida Eis
CountryShare
Germany97.6%
Austria0.4%
Switzerland0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Florida Eis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Florida Eis customers by region in Germany
#RegionReachAffinity×
01Berlin~40K3.84×
02Brandenburg~20K2.86×
03Sachsen-Anhalt~10K1.85×
04Sachsen~10K0.92×
05Thüringen~6K0.91×
06Mecklenburg-Vorpommern~4K0.90×
07Niedersachsen~20K0.71×
08Schleswig-Holstein~6K0.70×
09Hamburg~4K0.69×
10Bremen~1K0.63×
11Nordrhein-Westfalen~30K0.54×
12Saarland~2K0.50×
13Bayern~20K0.42×
14Hessen~8K0.40×
15Rheinland-Pfalz~5K0.37×
16Baden-Württemberg~10K0.30×
Fig. 06

Affinity by region

Affinity by region — Florida Eis, Germany
0.30×1.00×3.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Florida Eis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Florida Eis audience
#·InterestCategoryAffinity×
01Ice cream makerFood & Beverages313.62×
02Joe BastianichFood & Beverages35.95×
03BlendtecHome & Garden24.71×
04Lost FrequenciesMusic & Radio21.47×
05SorbetFood & Beverages15.69×
06Le CreusetHome & Garden7.74×
07RyanairTravel & Leisure6.22×
08Local foodFood & Beverages3.10×
09FlixBusCars & Mobility2.89×
10Robert RedfordMovies & TV2.83×
11KitchenwareHome & Garden2.60×
12DinnerFood & Beverages2.47×
13Fast foodFood & Beverages2.20×
14EurowingsTravel & Leisure2.20×
15PostbankBusiness & Career2.14×
16NatureHome & Garden1.97×
17VacationsTravel & Leisure1.84×
18Renewable energyBusiness & Career1.74×
19SV Werder BremenSports1.59×
20FamilyKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Florida Eis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Florida Eis audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.35×
IndulgenceJOY1.47×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Florida Eis audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.97×
Price SensitivityPREMIUM0.99×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Florida Eis's target market in Germany?

Florida Eis's target market in Germany covers an estimated 307,395 people, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Florida Eis customers?

65.2% of the Florida Eis audience are female, 34.8% are male, with an average age of 38.0 years.

03

Which brands do Florida Eis fans like most?

Florida Eis fans show strongest brand affinity for Ice cream maker (313.62×), Ryanair (6.22×), and Sorbet (15.69×) over the country average.

04

Where do Florida Eis fans live in Germany?

Florida Eis fans in Germany are most concentrated in Berlin (reach ~40K), Nordrhein-Westfalen (reach ~30K), and Brandenburg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Florida Eis fans also like?

Beyond Florida Eis itself, the audience over-indexes on Ryanair (6.22×), Sorbet (15.69×), Local food (3.1×), and Nature (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Icecream audiences in Germany

See Florida Eis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Florida Eis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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