Wagyu Audience in Germany
Wagyu has an estimated audience of 471,760 people in Germany. 38.1% are female, 61.9% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Salmon, Learning to read, Lamb and mutton, Trout, IServ.
The average Wagyu fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Salmon, Learning to read, Lamb and mutton, with strongest over-indexing on Salmon (29.86× the country average). Demographically, the Wagyu audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Wagyu fans
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 40.0 |
| Estimated audience size | 471,760 |
Audience persona
The typical Wagyu fan in Germany is more male, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Salmon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,250 | 1.15× |
| Bayern | 101,405 | 1.34× |
| Baden-Württemberg | 80,408 | 1.25× |
| Hessen | 48,260 | 1.34× |
| Niedersachsen | 45,894 | 1× |
| Berlin | 26,682 | 1.26× |
| Rheinland-Pfalz | 22,467 | 0.95× |
| Sachsen | 19,846 | 0.86× |
| Schleswig-Holstein | 16,139 | 0.95× |
| Hamburg | 13,512 | 1.27× |
| Brandenburg | 10,753 | 0.73× |
| Thüringen | 9,748 | 0.81× |
| Sachsen-Anhalt | 8,082 | 0.66× |
| Mecklenburg-Vorpommern | 6,605 | 0.73× |
| Saarland | 4,689 | 0.81× |
| Bremen | 3,554 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Salmon | 29.86× | Food & Beverages |
| Learning to read | 19.79× | Kids & Family |
| Lamb and mutton | 20.89× | Pets & Animals |
| Trout | 15.73× | Pets & Animals |
| IServ | 7.21× | Technology & Electronics |
| Tuna | 24.07× | Food & Beverages |
| Pet store | 4.95× | Pets & Animals |
| Lobster | 22.09× | Food & Beverages |
| Dinner | 5.15× | Food & Beverages |
| Kobe | 29.66× | Travel & Leisure |
| Oyster | 19.7× | Pets & Animals |
| Catering | 4.98× | Food & Beverages |
| Crab | 16.15× | Pets & Animals |
| Sausage | 6.23× | Food & Beverages |
| Fish and chips | 14.17× | Food & Beverages |
| Koi | 13.08× | Pets & Animals |
| Smoked meat | 8.48× | Food & Beverages |
| Steakhouse | 5.66× | Food & Beverages |
| Doll | 3.92× | Kids & Family |
| Spiegel Online | 1.91× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.56 |
| Indulgence | JOY | 2.28 |
| Quality Awareness | PREMIUM | 1.71 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Urban Lifestyle | OPEN | 1.48 |
| Patriotism | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 35.6% |
| United States | 12.1% |
| Taiwan | 6.3% |
See Wagyu audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Wagyu have in Germany?
Wagyu has an estimated audience of 471,760 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wagyu fans?
38.1% of Wagyu fans are female, 61.9% are male, with an average age of 40.0 years.
Which brands do Wagyu fans like most?
Wagyu fans show strongest brand affinity for Salmon (29.86×), Learning to read (19.79×), and Lamb and mutton (20.89×) over the country average.
Where do Wagyu fans live in Germany?
Wagyu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,250), Bayern (reach 101,405), and Baden-Württemberg (reach 80,408). These three regions account for the largest share of the active audience.
What other brands do Wagyu fans also like?
Beyond Wagyu itself, the audience over-indexes on Learning to read (19.79×), Lamb and mutton (20.89×), Trout (15.73×), and IServ (7.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wagyu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.