Lobster Audience in Germany
Lobster has an estimated audience of 294,241 people in Germany. 56.4% are female, 43.6% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lemonade, Clothing, Shopping, Design, Beauty.
The average Lobster fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lemonade, Clothing, Shopping, with strongest over-indexing on Lemonade (25.59× the country average). Demographically, the Lobster audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Lobster fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 36.7 |
| Estimated audience size | 294,241 |
Audience persona
The typical Lobster fan in Germany is more female, around 36.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lemonade.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,017 | 1.04× |
| Bayern | 58,947 | 1.25× |
| Baden-Württemberg | 43,780 | 1.09× |
| Hessen | 34,579 | 1.54× |
| Niedersachsen | 26,239 | 0.92× |
| Berlin | 15,949 | 1.21× |
| Rheinland-Pfalz | 14,117 | 0.96× |
| Sachsen | 11,582 | 0.8× |
| Schleswig-Holstein | 10,502 | 0.99× |
| Brandenburg | 7,808 | 0.86× |
| Hamburg | 7,138 | 1.07× |
| Sachsen-Anhalt | 6,478 | 0.85× |
| Thüringen | 5,571 | 0.74× |
| Mecklenburg-Vorpommern | 3,949 | 0.7× |
| Saarland | 3,754 | 1.04× |
| Bremen | 2,345 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lemonade | 25.59× | Food & Beverages |
| Clothing | 2.08× | Fashion & Accessoires |
| Shopping | 1.96× | Shopping |
| Design | 2.09× | Home & Garden |
| Beauty | 2.09× | Beauty & Wellness |
| Online shopping | 1.98× | Shopping |
| Discount stores | 2.14× | Shopping |
| Business | 1.96× | Business & Career |
| Fitness and wellness | 1.96× | Sports |
| Photography | 2.09× | Arts & Culture |
| Harry Potter | 1.69× | Movies & TV |
| Consumer electronics | 1.53× | Technology & Electronics |
| Korean barbecue | 19.72× | Food & Beverages |
| Seafood dishes | 28.64× | Food & Beverages |
| Education | 2.06× | Business & Career |
| Gift | 2.06× | Shopping |
| Spezi | 9.02× | Food & Beverages |
| Superman | 2.2× | Movies & TV |
| Local food | 2.38× | Food & Beverages |
| Take-out | 3.01× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 3.41 |
| Indulgence | JOY | 2.83 |
| Convenience Orientation | PREMIUM | 1.97 |
| Design Affinity | PREMIUM | 1.77 |
| Healthy Lifestyle | BALANCE | 1.74 |
| Sustainability | BALANCE | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| Japan | 13.1% |
| Taiwan | 5.7% |
See Lobster audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Lobster have in Germany?
Lobster has an estimated audience of 294,241 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lobster fans?
56.4% of Lobster fans are female, 43.6% are male, with an average age of 36.7 years.
Which brands do Lobster fans like most?
Lobster fans show strongest brand affinity for Lemonade (25.59×), Clothing (2.08×), and Shopping (1.96×) over the country average.
Where do Lobster fans live in Germany?
Lobster fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,017), Bayern (reach 58,947), and Baden-Württemberg (reach 43,780). These three regions account for the largest share of the active audience.
What other brands do Lobster fans also like?
Beyond Lobster itself, the audience over-indexes on Clothing (2.08×), Shopping (1.96×), Design (2.09×), and Beauty (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lobster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.