Rascasse Audience Intelligence

Lobster Audience in United States

A data profile of the people who buy, follow and care about Lobster in United States — modelled from more than twelve digital signal sources. Lobster has an estimated audience of 8,325,456 people in United States.

#33among Dish in United States#2650among Topic in United States#330in Food & Beverages

The average Lobster fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, LongHorn Steakhouse, 7-Eleven, with strongest over-indexing on Texas Roadhouse (4.11× the country average).

Demographically, the Lobster audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lobster fan in United States is more female, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lobster profile in United States.

Audience size
8.3M
in United States
Gender
57.7%♀
42.3% male
Age
42.2
average years
Country rank
#4254
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lobster fans

57.7% are female, 42.3% are male, average age 42.2.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Lobster audience in United States
MetricValue
Female57.7%
Male42.3%
Average age42.2
Estimated audience size8,325,456
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Lobster audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Lobster audience comes from United States.

Worldwide audience distribution share by country for Lobster
CountryShare
United States28.5%
Japan13.0%
Taiwan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lobster audience in United States is strongest.

Fig. 05

Top regions by affinity

Lobster fans by region: top regions in United States
#RegionReachAffinity×
01Maine~200K6.59×
02Massachusetts~300K2.07×
03New Hampshire~60K1.71×
04Rhode Island~40K1.56×
05Connecticut~100K1.33×
06Hawaii~40K1.25×
07Vermont~20K1.15×
08Nevada~90K1.06×
09New York~500K1.05×
10Florida~600K1.04×
11California~900K1.01×
12New Jersey~200K0.98×
13Utah~70K0.98×
14Washington~200K0.97×
15Arizona~100K0.88×
16Virginia~200K0.87×
17Texas~600K0.86×
18Pennsylvania~200K0.83×
19Maryland~100K0.83×
20Georgia~200K0.82×
21Washington, District of Columbia~20K0.82×
22Illinois~200K0.81×
23Delaware~20K0.81×
24Alaska~10K0.80×
25North Carolina~200K0.78×
26Oregon~70K0.78×
27Idaho~30K0.78×
28Michigan~200K0.77×
29Colorado~100K0.77×
30Indiana~100K0.76×
31Minnesota~90K0.76×
32Wisconsin~90K0.75×
33South Carolina~90K0.75×
34Louisiana~80K0.74×
35Oklahoma~70K0.74×
36Kansas~50K0.74×
37North Dakota~10K0.74×
38Ohio~200K0.73×
39Missouri~100K0.72×
40New Mexico~30K0.72×
41Nebraska~30K0.72×
42Montana~20K0.71×
43Kentucky~70K0.70×
44West Virginia~30K0.70×
45Tennessee~100K0.69×
46Iowa~50K0.69×
47Arkansas~50K0.69×
48Mississippi~50K0.69×
49South Dakota~10K0.68×
50Alabama~80K0.66×
Fig. 06

Affinity by region

Affinity by region — Lobster, United States
0.66×1.00×6.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lobster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lobster audience
#·InterestCategoryAffinity×
01LongHorn SteakhouseFood & Beverages6.71×
02Obedience schoolPets & Animals6.60×
03Texas RoadhouseFood & Beverages4.11×
04Pittsburgh PiratesSports3.94×
05The Cheesecake FactoryFood & Beverages3.89×
06Outback SteakhouseFood & Beverages3.86×
07Boston Red SoxSports3.69×
08Houston AstrosSports3.50×
09Los Angeles DodgersSports3.26×
10St. Louis CardinalsSports3.23×
117-ElevenShopping3.22×
12Atlanta BravesSports3.22×
13Olive GardenFood & Beverages3.12×
14Applebee'sFood & Beverages3.00×
15New York YankeesSports2.82×
16Jack in the BoxFood & Beverages2.73×
17Culver'sFood & Beverages2.56×
18Burger KingFood & Beverages1.73×
19Chick-fil-AFood & Beverages1.69×
20Taco BellFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lobster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lobster audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.59×
Luxury OrientationPREMIUM1.30×
IndulgenceJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lobster audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
MindfulnessBALANCE0.79×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lobster have in United States?

Lobster has an estimated audience of 8,325,456 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lobster fans?

57.7% of Lobster fans are female, 42.3% are male, with an average age of 42.2 years.

03

Which brands do Lobster fans like most?

Lobster fans show strongest brand affinity for Texas Roadhouse (4.11×), LongHorn Steakhouse (6.71×), and 7-Eleven (3.22×) over the country average.

04

Where do Lobster fans live in United States?

Lobster fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Lobster fans also like?

Beyond Lobster itself, the audience over-indexes on LongHorn Steakhouse (6.71×), 7-Eleven (3.22×), Olive Garden (3.12×), and Outback Steakhouse (3.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lobster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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