Lobster Audience in United States

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Lobster has an estimated audience of 8,325,456 people in United States. 57.7% are female, 42.3% are male, average age 42.2. Top regions: California, Florida, Texas. Top brand affinities: Texas Roadhouse, LongHorn Steakhouse, 7-Eleven, Olive Garden, Outback Steakhouse.

The average Lobster fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Texas Roadhouse, LongHorn Steakhouse, 7-Eleven, with strongest over-indexing on Texas Roadhouse (4.11× the country average). Demographically, the Lobster audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Lobster fans

Demographic split for Lobster audience in United States
MetricValue
Female57.7%
Male42.3%
Average age42.2
Estimated audience size8,325,456

Audience persona

The typical Lobster fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Lobster in United States
RegionReachAffinity
California1,010,2591.1×
Florida667,7461.18×
Texas651,0860.91×
New York556,3081.2×
Massachusetts345,7012.11×
Illinois243,0190.88×
Pennsylvania238,3710.85×
New Jersey226,3731.07×
Georgia217,4390.85×
North Carolina213,4320.85×
Ohio199,2230.78×
Virginia183,0060.9×
Michigan178,1000.82×
Maine168,8015.66×
Arizona167,7110.99×
Washington166,3991×
Maryland128,7260.9×
Tennessee123,5480.74×
Indiana123,1170.81×
Connecticut112,4921.35×
Colorado107,2630.82×
Missouri101,4760.76×
Minnesota96,3080.81×
South Carolina95,7790.76×
Nevada95,5511.19×
Wisconsin94,5810.76×
Louisiana82,0650.76×
Alabama80,2980.69×
Oregon79,2160.83×
Kentucky74,8810.72×
Utah74,0130.99×
Oklahoma72,3570.78×
New Hampshire58,4031.78×
Kansas49,1020.75×
Iowa48,4800.71×
Mississippi47,4800.69×
Arkansas46,6810.68×
Hawaii45,5821.27×
Rhode Island38,9691.47×
Idaho32,4330.78×
New Mexico29,8110.71×
Nebraska29,6240.71×
West Virginia24,0640.62×
Washington, District of Columbia22,6450.9×
Delaware18,4840.8×
Vermont15,8361.08×
Montana15,0450.65×
Alaska12,8030.72×
South Dakota11,3810.59×
North Dakota11,2590.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lobster audience
BrandAffinityCategory
Texas Roadhouse4.11×Food & Beverages
LongHorn Steakhouse6.71×Food & Beverages
7-Eleven3.22×Shopping
Olive Garden3.12×Food & Beverages
Outback Steakhouse3.86×Food & Beverages
New York Yankees2.82×Sports
Los Angeles Dodgers3.26×Sports
Boston Red Sox3.69×Sports
The Cheesecake Factory3.89×Food & Beverages
Obedience school6.6×Pets & Animals
Chick-fil-A1.69×Food & Beverages
Applebee's3×Food & Beverages
Houston Astros3.5×Sports
Burger King1.73×Food & Beverages
Jack in the Box2.73×Food & Beverages
Atlanta Braves3.22×Sports
St. Louis Cardinals3.23×Sports
Taco Bell1.65×Food & Beverages
Shrimp2.94×Food & Beverages
Buffalo Wild Wings1.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lobster audience
TraitClusterScore
IndulgenceJOY1.7
Urban LifestyleOPEN1.43
Healthy LifestyleBALANCE1.31
TravellingTHRILL1.25
Sports ActivityPOWER1.25
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Lobster
CountryShare
United States28.6%
Japan13.1%
Taiwan5.7%

See Lobster audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Lobster have in United States?

Lobster has an estimated audience of 8,325,456 people in United States, concentrated in California and Florida.

What is the gender split and age of Lobster fans?

57.7% of Lobster fans are female, 42.3% are male, with an average age of 42.2 years.

Which brands do Lobster fans like most?

Lobster fans show strongest brand affinity for Texas Roadhouse (4.11×), LongHorn Steakhouse (6.71×), and 7-Eleven (3.22×) over the country average.

Where do Lobster fans live in United States?

Lobster fans in United States are most concentrated in California (reach 1,010,259), Florida (reach 667,746), and Texas (reach 651,086). These three regions account for the largest share of the active audience.

What other brands do Lobster fans also like?

Beyond Lobster itself, the audience over-indexes on LongHorn Steakhouse (6.71×), 7-Eleven (3.22×), Olive Garden (3.12×), and Outback Steakhouse (3.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lobster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.