Rascasse Audience Intelligence

Lemonade Audience in Germany

A data profile of the people who buy, follow and care about Lemonade in Germany — modelled from more than twelve digital signal sources. Lemonade has an estimated audience of 561,445 people in Germany.

#26among Beverage in Germany#4391among Topic in Germany#502in Food & Beverages

The average Lemonade fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Spezi, Lobster, Business and industry, with strongest over-indexing on Spezi (19.96× the country average).

Demographically, the Lemonade audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lemonade fan in Germany is balanced, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Spezi.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lemonade profile in Germany.

Audience size
561K
in Germany
Gender
52.9%♀
47.1% male
Age
38.7
average years
Country rank
#10691
Topic in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lemonade fans

52.9% are female, 47.1% are male, average age 38.7.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Lemonade audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age38.7
Estimated audience size561,445
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Lemonade audience in Germany
Age bracketShare%
16-1911%
20-2929%
30-3926%
40-4921%
50+13%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Lemonade audience comes from Germany.

Worldwide audience distribution share by country for Lemonade
CountryShare
United States36.1%
United Kingdom5.0%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lemonade audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lemonade fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.55×
02Sachsen~40K1.39×
03Hamburg~20K1.37×
04Hessen~60K1.32×
05Bayern~90K1.02×
06Baden-Württemberg~80K0.99×
07Nordrhein-Westfalen~100K0.98×
08Bremen~5K0.98×
09Schleswig-Holstein~20K0.97×
10Brandenburg~20K0.94×
11Niedersachsen~50K0.92×
12Rheinland-Pfalz~30K0.90×
13Saarland~6K0.89×
14Thüringen~10K0.85×
15Mecklenburg-Vorpommern~9K0.83×
16Sachsen-Anhalt~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Lemonade, Germany
0.82×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lemonade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lemonade audience
#·InterestCategoryAffinity×
01GraniniFood & Beverages26.74×
02LobsterFood & Beverages20.57×
03SpeziFood & Beverages19.96×
04Schwip SchwapFood & Beverages19.96×
05BionadeFood & Beverages19.77×
06SinalcoFood & Beverages15.34×
07Soft drinksFood & Beverages2.62×
08FinchMusic & Radio2.00×
09Christian UlmenMovies & TV1.97×
10Collien Ulmen-FernandesMovies & TV1.74×
11Dynamo DresdenSports1.69×
12LegoKids & Family1.68×
13FRITZ!BoxTechnology & Electronics1.61×
14IHF World Men's Handball ChampionshipSports1.58×
15SportschauSports1.57×
16TransfermarktSports1.57×
17SV Werder BremenSports1.55×
18TipicoGames1.53×
19Business and industryBusiness & Career1.51×
20FC Schalke 04Sports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lemonade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lemonade audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.20×
PatriotismCONSERVATISM1.18×
Early Adopter MentalityPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lemonade audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.61×
MindfulnessBALANCE0.77×
TravellingTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lemonade have in Germany?

Lemonade has an estimated audience of 561,445 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lemonade fans?

52.9% of Lemonade fans are female, 47.1% are male, with an average age of 38.7 years.

03

Which brands do Lemonade fans like most?

Lemonade fans show strongest brand affinity for Spezi (19.96×), Lobster (20.57×), and Business and industry (1.51×) over the country average.

04

Where do Lemonade fans live in Germany?

Lemonade fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lemonade fans also like?

Beyond Lemonade itself, the audience over-indexes on Lobster (20.57×), Business and industry (1.51×), Bionade (19.77×), and Granini (26.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Lemonade audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lemonade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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