Lemonade Audience in Germany
Lemonade has an estimated audience of 561,445 people in Germany. 52.9% are female, 47.1% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spezi, Lobster, Business and industry, Bionade, Granini.
The average Lemonade fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spezi, Lobster, Business and industry, with strongest over-indexing on Spezi (19.96× the country average). Demographically, the Lemonade audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Lemonade fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 38.7 |
| Estimated audience size | 561,445 |
Audience persona
The typical Lemonade fan in Germany is balanced, around 38.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Spezi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,944 | 1.03× |
| Bayern | 93,392 | 1.03× |
| Baden-Württemberg | 80,669 | 1.05× |
| Hessen | 61,540 | 1.44× |
| Berlin | 54,494 | 2.17× |
| Niedersachsen | 46,587 | 0.85× |
| Sachsen | 22,902 | 0.83× |
| Hamburg | 22,116 | 1.74× |
| Rheinland-Pfalz | 21,295 | 0.76× |
| Schleswig-Holstein | 19,468 | 0.97× |
| Brandenburg | 14,604 | 0.84× |
| Thüringen | 7,854 | 0.55× |
| Sachsen-Anhalt | 6,878 | 0.47× |
| Mecklenburg-Vorpommern | 6,379 | 0.6× |
| Bremen | 4,935 | 1.03× |
| Saarland | 4,373 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spezi | 19.96× | Food & Beverages |
| Lobster | 20.57× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Bionade | 19.77× | Food & Beverages |
| Granini | 26.74× | Food & Beverages |
| Schwip Schwap | 19.96× | Food & Beverages |
| Sinalco | 15.34× | Food & Beverages |
| SV Werder Bremen | 1.55× | Sports |
| Soft drinks | 2.62× | Food & Beverages |
| Sportschau | 1.57× | Sports |
| Transfermarkt | 1.57× | Sports |
| Finch | 2× | Music & Radio |
| Friends | 1.66× | Movies & TV |
| FRITZ!Box | 1.61× | Technology & Electronics |
| Dynamo Dresden | 1.69× | Sports |
| Lego | 1.68× | Kids & Family |
| Christian Ulmen | 1.97× | Movies & TV |
| Tipico | 1.53× | Games |
| Collien Ulmen-Fernandes | 1.74× | Movies & TV |
| Sport Bild | 1.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.04 |
| Indulgence | JOY | 1.71 |
| Convenience Orientation | PREMIUM | 1.52 |
| Design Affinity | PREMIUM | 1.41 |
| Early Adopter Mentality | POWER | 1.27 |
| Career Orientation | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| United Kingdom | 5.0% |
| Japan | 4.6% |
See Lemonade audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Lemonade have in Germany?
Lemonade has an estimated audience of 561,445 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lemonade fans?
52.9% of Lemonade fans are female, 47.1% are male, with an average age of 38.7 years.
Which brands do Lemonade fans like most?
Lemonade fans show strongest brand affinity for Spezi (19.96×), Lobster (20.57×), and Business and industry (1.51×) over the country average.
Where do Lemonade fans live in Germany?
Lemonade fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,944), Bayern (reach 93,392), and Baden-Württemberg (reach 80,669). These three regions account for the largest share of the active audience.
What other brands do Lemonade fans also like?
Beyond Lemonade itself, the audience over-indexes on Lobster (20.57×), Business and industry (1.51×), Bionade (19.77×), and Granini (26.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lemonade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.