Lemonade Audience in United States
Lemonade has an estimated audience of 6,985,467 people in United States. 56.4% are female, 43.6% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Texas Roadhouse, Pizza Hut, Chick-fil-A, Dollar General, Taco Bell.
The average Lemonade fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Texas Roadhouse, Pizza Hut, Chick-fil-A, with strongest over-indexing on Texas Roadhouse (1.79× the country average). Demographically, the Lemonade audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Lemonade fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 37.5 |
| Estimated audience size | 6,985,467 |
Audience persona
The typical Lemonade fan in United States is more female, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Texas Roadhouse.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,658,122 | 2.16× |
| Texas | 982,109 | 1.64× |
| New York | 540,761 | 1.39× |
| Florida | 446,989 | 0.95× |
| Illinois | 324,279 | 1.39× |
| Georgia | 281,761 | 1.31× |
| Pennsylvania | 250,008 | 1.06× |
| New Jersey | 237,401 | 1.34× |
| Ohio | 233,312 | 1.08× |
| Washington | 227,595 | 1.62× |
| Arizona | 192,922 | 1.35× |
| Michigan | 190,356 | 1.04× |
| Virginia | 188,010 | 1.1× |
| North Carolina | 175,615 | 0.84× |
| Colorado | 162,432 | 1.48× |
| Oregon | 153,320 | 1.91× |
| Massachusetts | 150,862 | 1.1× |
| Tennessee | 147,521 | 1.05× |
| Indiana | 131,430 | 1.03× |
| Maryland | 124,316 | 1.04× |
| Missouri | 109,200 | 0.97× |
| Wisconsin | 104,688 | 1× |
| Nevada | 92,449 | 1.37× |
| South Carolina | 83,540 | 0.79× |
| Connecticut | 74,353 | 1.06× |
| Minnesota | 73,903 | 0.74× |
| Louisiana | 71,470 | 0.79× |
| Alabama | 69,969 | 0.72× |
| Oklahoma | 67,429 | 0.87× |
| Kentucky | 60,672 | 0.69× |
| Iowa | 52,370 | 0.91× |
| Arkansas | 49,823 | 0.87× |
| Utah | 47,248 | 0.76× |
| Mississippi | 44,349 | 0.77× |
| Kansas | 42,976 | 0.78× |
| New Mexico | 34,467 | 0.98× |
| Washington, District of Columbia | 32,374 | 1.54× |
| Nebraska | 26,217 | 0.75× |
| Idaho | 23,913 | 0.68× |
| Hawaii | 22,776 | 0.76× |
| Rhode Island | 21,180 | 0.95× |
| West Virginia | 20,900 | 0.64× |
| New Hampshire | 19,514 | 0.71× |
| Maine | 16,376 | 0.65× |
| Delaware | 13,505 | 0.7× |
| Montana | 12,209 | 0.63× |
| South Dakota | 9,890 | 0.61× |
| North Dakota | 9,565 | 0.67× |
| Alaska | 8,715 | 0.58× |
| Vermont | 6,894 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Texas Roadhouse | 1.79× | Food & Beverages |
| Pizza Hut | 1.7× | Food & Beverages |
| Chick-fil-A | 1.57× | Food & Beverages |
| Dollar General | 1.53× | Shopping |
| Taco Bell | 1.62× | Food & Beverages |
| Burger King | 1.61× | Food & Beverages |
| 7-Eleven | 1.96× | Shopping |
| Casey | 1.9× | Music & Radio |
| Scooby-Doo | 1.91× | Movies & TV |
| Subway | 1.51× | Food & Beverages |
| Buffalo Wild Wings | 1.77× | Food & Beverages |
| GameStop | 1.98× | Games |
| Little Caesars | 1.78× | Food & Beverages |
| Panda Express | 1.57× | Food & Beverages |
| KFC | 1.7× | Food & Beverages |
| Soft drinks | 1.66× | Food & Beverages |
| Godzilla | 1.58× | Movies & TV |
| Dairy Queen | 1.85× | Food & Beverages |
| Dunkin' Donuts | 1.66× | Food & Beverages |
| IHOP | 1.67× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.4 |
| Indulgence | JOY | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
| Early Adopter Mentality | POWER | 1.2 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| United Kingdom | 5.0% |
| Japan | 4.6% |
See Lemonade audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
Frequently asked questions
How many fans does Lemonade have in United States?
Lemonade has an estimated audience of 6,985,467 people in United States, concentrated in California and Texas.
What is the gender split and age of Lemonade fans?
56.4% of Lemonade fans are female, 43.6% are male, with an average age of 37.5 years.
Which brands do Lemonade fans like most?
Lemonade fans show strongest brand affinity for Texas Roadhouse (1.79×), Pizza Hut (1.7×), and Chick-fil-A (1.57×) over the country average.
Where do Lemonade fans live in United States?
Lemonade fans in United States are most concentrated in California (reach 1,658,122), Texas (reach 982,109), and New York (reach 540,761). These three regions account for the largest share of the active audience.
What other brands do Lemonade fans also like?
Beyond Lemonade itself, the audience over-indexes on Pizza Hut (1.7×), Chick-fil-A (1.57×), Dollar General (1.53×), and Taco Bell (1.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lemonade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.