Doll Audience in Germany
Doll has an estimated audience of 4,616,974 people in Germany. 68.7% are female, 31.3% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Superman, Ornamental plant, Harry Potter, Do it yourself (DIY), Baby food.
The average Doll fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Superman, Ornamental plant, Harry Potter, with strongest over-indexing on Superman (3.69× the country average). Demographically, the Doll audience skews more female with an average age of 37.7, and over-indexes on personality traits such as DIY Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Doll fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 37.7 |
| Estimated audience size | 4,616,974 |
Audience persona
The typical Doll fan in Germany is more female, around 37.7 years old, with strong DIY Mentality tendencies and a notable affinity for Superman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 920,377 | 0.91× |
| Baden-Württemberg | 689,399 | 1.09× |
| Bayern | 682,442 | 0.92× |
| Hessen | 525,941 | 1.49× |
| Niedersachsen | 426,321 | 0.95× |
| Berlin | 261,771 | 1.27× |
| Sachsen | 258,974 | 1.14× |
| Rheinland-Pfalz | 232,065 | 1× |
| Schleswig-Holstein | 145,091 | 0.88× |
| Brandenburg | 130,957 | 0.91× |
| Thüringen | 112,391 | 0.96× |
| Sachsen-Anhalt | 110,973 | 0.93× |
| Hamburg | 99,072 | 0.95× |
| Mecklenburg-Vorpommern | 69,334 | 0.79× |
| Saarland | 45,596 | 0.8× |
| Bremen | 39,543 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 3.69× | Movies & TV |
| Ornamental plant | 4.19× | Home & Garden |
| Harry Potter | 2.01× | Movies & TV |
| Do it yourself (DIY) | 2.31× | Home & Garden |
| Baby food | 3.61× | Kids & Family |
| Barbie | 6.49× | Kids & Family |
| Millie Bobby Brown | 4.1× | Movies & TV |
| Parental leave | 4.46× | Kids & Family |
| Spiegel Online | 1.88× | News |
| Succulent plant | 4.13× | Home & Garden |
| Tagesschau | 1.61× | Movies & TV |
| Child development | 2.84× | Business & Career |
| Flowering plant | 3.64× | Home & Garden |
| Etsy | 2.68× | Fashion & Accessoires |
| High school | 3.15× | Business & Career |
| Crochet | 3.03× | Home & Garden |
| Lego | 2.39× | Kids & Family |
| Toys | 2.04× | Games |
| Batman | 1.83× | Movies & TV |
| Pet store | 2.35× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.54 |
| Creativity | OPEN | 1.45 |
| Sustainability | BALANCE | 1.36 |
| Family Orientation | CONSERVATISM | 1.32 |
| Design Affinity | PREMIUM | 1.3 |
| Pet Ownership | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 9.9% |
| China | 5.1% |
See Doll audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Doll have in Germany?
Doll has an estimated audience of 4,616,974 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Doll fans?
68.7% of Doll fans are female, 31.3% are male, with an average age of 37.7 years.
Which brands do Doll fans like most?
Doll fans show strongest brand affinity for Superman (3.69×), Ornamental plant (4.19×), and Harry Potter (2.01×) over the country average.
Where do Doll fans live in Germany?
Doll fans in Germany are most concentrated in Nordrhein-Westfalen (reach 920,377), Baden-Württemberg (reach 689,399), and Bayern (reach 682,442). These three regions account for the largest share of the active audience.
What other brands do Doll fans also like?
Beyond Doll itself, the audience over-indexes on Ornamental plant (4.19×), Harry Potter (2.01×), Do it yourself (DIY) (2.31×), and Baby food (3.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.