Rascasse Audience Intelligence

Doll Audience in Germany

A data profile of the people who buy, follow and care about Doll in Germany — modelled from more than twelve digital signal sources. Doll has an estimated audience of 4,616,974 people in Germany.

#748among Topic in Germany#30in Kids & Family

The average Doll fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Ornamental plant, Barbie, Superman, with strongest over-indexing on Ornamental plant (5.14× the country average).

Demographically, the Doll audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Doll fan in Germany is more female, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Ornamental plant.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doll profile in Germany.

Audience size
4.6M
in Germany
Gender
68.7%♀
31.3% male
Age
37.7
average years
Country rank
#1199
Topic in Germany
Section 02

Demographics of Doll fans

68.7% are female, 31.3% are male, average age 37.7.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Doll audience in Germany
MetricValue
Female68.7%
Male31.3%
Average age37.7
Estimated audience size4,616,974
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Doll audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3923%
40-4919%
50+16%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Doll audience comes from Germany.

Worldwide audience distribution share by country for Doll
CountryShare
United States18.2%
Japan9.9%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doll audience in Germany is strongest.

Fig. 05

Top regions by affinity

Doll fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K1.45×
02Berlin~200K1.19×
03Sachsen~300K1.12×
04Baden-Württemberg~700K1.07×
05Bremen~40K1.02×
06Rheinland-Pfalz~200K1.00×
07Thüringen~100K0.98×
08Sachsen-Anhalt~100K0.97×
09Hamburg~100K0.96×
10Niedersachsen~400K0.95×
11Brandenburg~100K0.94×
12Saarland~50K0.93×
13Schleswig-Holstein~200K0.91×
14Nordrhein-Westfalen~900K0.90×
15Bayern~700K0.90×
16Mecklenburg-Vorpommern~80K0.89×
Fig. 06

Affinity by region

Affinity by region — Doll, Germany
0.89×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doll audience
#·InterestCategoryAffinity×
01Lego CreatorKids & Family17.50×
02BarbieKids & Family8.60×
03Parental leaveKids & Family5.67×
04HomeschoolingPolitics & Society5.40×
05Ornamental plantHome & Garden5.14×
06Flower bouquetHome & Garden4.17×
07Millie Bobby BrownMovies & TV4.15×
08SupermanMovies & TV3.56×
09Baby foodKids & Family3.54×
10LegoKids & Family2.67×
11ToysGames2.53×
12VolunteeringPolitics & Society2.53×
13Child developmentBusiness & Career2.46×
14EtsyFashion & Accessoires2.13×
15TattoosFashion & Accessoires2.10×
16RedditInternet & Social Media1.98×
17BatmanMovies & TV1.88×
18Men's clothingFashion & Accessoires1.73×
19Harry PotterMovies & TV1.70×
20Do it yourself (DIY)Home & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Doll audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.54×
IndulgenceJOY1.41×
SpiritualityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Doll audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Sports ActivityPOWER0.84×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Doll have in Germany?

Doll has an estimated audience of 4,616,974 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Doll fans?

68.7% of Doll fans are female, 31.3% are male, with an average age of 37.7 years.

03

Which brands do Doll fans like most?

Doll fans show strongest brand affinity for Ornamental plant (5.14×), Barbie (8.6×), and Superman (3.56×) over the country average.

04

Where do Doll fans live in Germany?

Doll fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Baden-Württemberg (reach ~700K), and Bayern (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Doll fans also like?

Beyond Doll itself, the audience over-indexes on Barbie (8.6×), Superman (3.56×), Parental leave (5.67×), and Flower bouquet (4.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Doll audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →