A data profile of the people who buy, follow and care about Doll in Mexico — modelled from more than twelve digital signal sources. Doll has an estimated audience of 4,078,704 people in Mexico.
Doll has an estimated audience of 4,078,704 people in Mexico. 60.5% are female, 39.5% are male, average age 32.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (183.99× the country average).
Demographically, the Doll audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Doll fan in Mexico is more female, around 32.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Doll profile in Mexico.
60.5% are female, 39.5% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 32.1 |
| Estimated audience size | 4,078,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Doll audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 9.9% |
| China | 5.1% |
The strongest cross-interests of the Doll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 393.54× | ||
| 02 | Costa Rica | Travel & Leisure | 335.82× | ||
| 03 | Shopping and fashion | Shopping | 183.99× | ||
| 04 | Game consoles | Technology & Electronics | 137.99× | ||
| 05 | Catholic Church | Politics & Society | 109.03× | ||
| 06 | Valentine's Day | Kids & Family | 102.70× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 95.58× | ||
| 08 | Travel agency | Travel & Leisure | 71.55× | ||
| 09 | Sarcasm | Politics & Society | 69.85× | ||
| 10 | Broadcasting of sports events | Movies & TV | 66.44× | ||
| 11 | Mobile game | Games | 59.62× | ||
| 12 | El País | News | 57.92× | ||
| 13 | Banana | Food & Beverages | 56.22× | ||
| 14 | Dentistry | Business & Career | 47.70× | ||
| 15 | Multi-level marketing | Business & Career | 44.29× | ||
| 16 | Breastfeeding | Kids & Family | 39.18× | ||
| 17 | Machu Picchu | Travel & Leisure | 37.48× | ||
| 18 | Sexology | Kids & Family | 35.78× | ||
| 19 | Papaya | Food & Beverages | 35.78× | ||
| 20 | Freeware | Technology & Electronics | 28.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 22.79× | |
| Travelling | THRILL | 18.67× | |
| Urban Lifestyle | OPEN | 5.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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