A data profile of the people who buy, follow and care about Doll in United Kingdom — modelled from more than twelve digital signal sources. Doll has an estimated audience of 5,021,356 people in United Kingdom.
Doll has an estimated audience of 5,021,356 people in United Kingdom. 75.0% are female, 25.0% are male, average age 40.7. Top brand affinities: Superman, Hobby, Aldi, Volunteering, Wikipedia.
Top brand affinities include Superman, Hobby, Aldi, with strongest over-indexing on Superman (1.83× the country average).
Demographically, the Doll audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Individualism.
The typical Doll fan in United Kingdom is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Superman.
The key figures that characterise the Doll profile in United Kingdom.
75.0% are female, 25.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 40.7 |
| Estimated audience size | 5,021,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 25% |
of the worldwide Doll audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 9.9% |
| China | 5.1% |
The strongest cross-interests of the Doll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbie | Kids & Family | 4.25× | ||
| 02 | Adoption | Kids & Family | 2.73× | ||
| 03 | Mother's Day | Kids & Family | 2.13× | ||
| 04 | Wikipedia | Internet & Social Media | 2.12× | ||
| 05 | Volunteering | Politics & Society | 2.11× | ||
| 06 | Esso | Cars & Mobility | 2.09× | ||
| 07 | Confectionery | Food & Beverages | 1.96× | ||
| 08 | Katie Price | Fashion & Accessoires | 1.89× | ||
| 09 | Etsy | Fashion & Accessoires | 1.89× | ||
| 10 | Costco | Shopping | 1.84× | ||
| 11 | Child care | Kids & Family | 1.84× | ||
| 12 | Superman | Movies & TV | 1.83× | ||
| 13 | Refrigerator | Home & Garden | 1.79× | ||
| 14 | Hobby | Home & Garden | 1.77× | ||
| 15 | Aldi | Shopping | 1.73× | ||
| 16 | Philanthropy | Arts & Culture | 1.71× | ||
| 17 | Lego | Kids & Family | 1.59× | ||
| 18 | Fine art | Business & Career | 1.55× | ||
| 19 | Knitting | Home & Garden | 1.54× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.41× | |
| Individualism | JOY | 1.35× | |
| Creativity | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Community Orientation | OPEN | 0.87× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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