A data profile of the people who buy, follow and care about Doll in Italy — modelled from more than twelve digital signal sources. Doll has an estimated audience of 3,913,904 people in Italy.
Doll has an estimated audience of 3,913,904 people in Italy. 67.6% are female, 32.4% are male, average age 40.4. Top brand affinities: Baby food, Flower bouquet, Parental leave, Confectionery, Do it yourself (DIY).
Top brand affinities include Baby food, Flower bouquet, Parental leave, with strongest over-indexing on Baby food (6.12× the country average).
Demographically, the Doll audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Doll fan in Italy is more female, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Baby food.
The key figures that characterise the Doll profile in Italy.
67.6% are female, 32.4% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 40.4 |
| Estimated audience size | 3,913,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Doll audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 9.9% |
| China | 5.1% |
The strongest cross-interests of the Doll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romper suit | Fashion & Accessoires | 10.17× | ||
| 02 | Parental leave | Kids & Family | 7.64× | ||
| 03 | Baby food | Kids & Family | 6.12× | ||
| 04 | Barbie | Kids & Family | 4.47× | ||
| 05 | Flower bouquet | Home & Garden | 4.45× | ||
| 06 | Preschool | Kids & Family | 4.32× | ||
| 07 | Child development | Business & Career | 3.84× | ||
| 08 | Robert Redford | Movies & TV | 2.50× | ||
| 09 | Lego | Kids & Family | 2.27× | ||
| 10 | Confectionery | Food & Beverages | 2.25× | ||
| 11 | Genetics | Kids & Family | 2.25× | ||
| 12 | Superman | Movies & TV | 2.25× | ||
| 13 | OVS | Fashion & Accessoires | 2.22× | ||
| 14 | Batman | Movies & TV | 2.01× | ||
| 15 | Toys | Games | 1.97× | ||
| 16 | Volunteering | Politics & Society | 1.90× | ||
| 17 | Wikipedia | Internet & Social Media | 1.88× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.76× | ||
| 19 | Harry Potter | Movies & TV | 1.71× | ||
| 20 | Singer-songwriter | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.50× | |
| DIY Mentality | THRILL | 1.35× | |
| Urban Lifestyle | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.76× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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