A data profile of the people who buy, follow and care about Doll in Brazil — modelled from more than twelve digital signal sources. Doll has an estimated audience of 5,619,580 people in Brazil.
Doll has an estimated audience of 5,619,580 people in Brazil. 76.8% are female, 23.2% are male, average age 40.0. Top brand affinities: Instagram, Shopping malls, Rock music, Country music, Beauty salons.
Top brand affinities include Instagram, Shopping malls, Rock music, with strongest over-indexing on Instagram (1.78× the country average).
Demographically, the Doll audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Individualism, Creativity.
The typical Doll fan in Brazil is more female, around 40.0 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Doll profile in Brazil.
76.8% are female, 23.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 40.0 |
| Estimated audience size | 5,619,580 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Doll audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 9.9% |
| China | 5.1% |
The strongest cross-interests of the Doll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lego | Kids & Family | 2.76× | ||
| 02 | Hip hop music | Music & Radio | 1.99× | ||
| 03 | Galinha Pintadinha | Movies & TV | 1.98× | ||
| 04 | Dafiti | Fashion & Accessoires | 1.88× | ||
| 05 | Toys | Games | 1.85× | ||
| 06 | Rock music | Music & Radio | 1.82× | ||
| 07 | Beauty salons | Beauty & Wellness | 1.80× | ||
| 08 | Pop music | Music & Radio | 1.80× | ||
| 09 | Internet & Social Media | 1.78× | |||
| 10 | Shopping malls | Shopping | 1.75× | ||
| 11 | Country music | Music & Radio | 1.71× | ||
| 12 | Soul music | Music & Radio | 1.65× | ||
| 13 | Medicine | Business & Career | 1.64× | ||
| 14 | Jazz music | Music & Radio | 1.60× | ||
| 15 | Discount stores | Shopping | 1.60× | ||
| 16 | Fragrances | Beauty & Wellness | 1.58× | ||
| 17 | Home improvement | Home & Garden | 1.54× | ||
| 18 | Animated movies | Movies & TV | 1.54× | ||
| 19 | Personal care | Health | 1.52× | ||
| 20 | Furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.44× | |
| Creativity | OPEN | 1.43× | |
| Family Orientation | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Mindfulness | BALANCE | 0.77× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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