Lamb and mutton Audience in Germany
Lamb and mutton has an estimated audience of 633,515 people in Germany. 46.7% are female, 53.3% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Window blind, Wegmans, Chandelier, Gourmet Foods, Wagyu.
The average Lamb and mutton fan in Germany is 43.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Window blind, Wegmans, Chandelier, with strongest over-indexing on Window blind (31.94× the country average). Demographically, the Lamb and mutton audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Lamb and mutton fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 43.2 |
| Estimated audience size | 633,515 |
Audience persona
The typical Lamb and mutton fan in Germany is balanced, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Window blind.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 148,435 | 1.07× |
| Bayern | 130,203 | 1.28× |
| Baden-Württemberg | 93,897 | 1.09× |
| Hessen | 76,517 | 1.58× |
| Berlin | 59,016 | 2.08× |
| Niedersachsen | 52,116 | 0.85× |
| Rheinland-Pfalz | 28,733 | 0.91× |
| Sachsen | 25,512 | 0.82× |
| Hamburg | 17,681 | 1.24× |
| Schleswig-Holstein | 17,327 | 0.76× |
| Brandenburg | 15,433 | 0.79× |
| Thüringen | 10,939 | 0.68× |
| Sachsen-Anhalt | 9,909 | 0.6× |
| Mecklenburg-Vorpommern | 6,469 | 0.53× |
| Bremen | 5,609 | 1.04× |
| Saarland | 5,359 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Window blind | 31.94× | Home & Garden |
| Wegmans | 132.73× | Shopping |
| Chandelier | 26.08× | Home & Garden |
| Gourmet Foods | 6.73× | Food & Beverages |
| Wagyu | 14.69× | Food & Beverages |
| Dynamo Dresden | 2.98× | Sports |
| FC Bayern Munich | 1.68× | Sports |
| Aral AG | 2.12× | Cars & Mobility |
| Five Guys | 6.91× | Food & Beverages |
| FC Spartak Moscow | 32.99× | Sports |
| Family | 1.63× | Kids & Family |
| Vacations | 2.22× | Travel & Leisure |
| Made in Italy | 3.39× | Business & Career |
| Rotisserie | 11.49× | Food & Beverages |
| Romantic music | 11.72× | Music & Radio |
| Pressure cooking | 7.32× | Home & Garden |
| Grilling | 2.54× | Food & Beverages |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Beirut | 4.4× | Travel & Leisure |
| Cuisine of the United States | 6.17× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.58 |
| Convenience Orientation | PREMIUM | 2.41 |
| Healthy Lifestyle | BALANCE | 1.8 |
| Quality Awareness | PREMIUM | 1.61 |
| Luxury Orientation | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 10.4% |
| India | 5.4% |
See Lamb and mutton audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lamb and mutton have in Germany?
Lamb and mutton has an estimated audience of 633,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lamb and mutton fans?
46.7% of Lamb and mutton fans are female, 53.3% are male, with an average age of 43.2 years.
Which brands do Lamb and mutton fans like most?
Lamb and mutton fans show strongest brand affinity for Window blind (31.94×), Wegmans (132.73×), and Chandelier (26.08×) over the country average.
Where do Lamb and mutton fans live in Germany?
Lamb and mutton fans in Germany are most concentrated in Nordrhein-Westfalen (reach 148,435), Bayern (reach 130,203), and Baden-Württemberg (reach 93,897). These three regions account for the largest share of the active audience.
What other brands do Lamb and mutton fans also like?
Beyond Lamb and mutton itself, the audience over-indexes on Wegmans (132.73×), Chandelier (26.08×), Gourmet Foods (6.73×), and Wagyu (14.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lamb and mutton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.