Rascasse Audience Intelligence

Lamb and mutton Audience in Germany

A data profile of the people who buy, follow and care about Lamb and mutton in Germany — modelled from more than twelve digital signal sources. Lamb and mutton has an estimated audience of 633,515 people in Germany.

#4101among Topic in Germany#174in Pets & Animals

The average Lamb and mutton fan in Germany is 43.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chandelier, Window blind, Wagyu, with strongest over-indexing on Chandelier (33.26× the country average).

Demographically, the Lamb and mutton audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lamb and mutton fan in Germany is balanced, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Chandelier.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lamb and mutton profile in Germany.

Audience size
634K
in Germany
Gender
46.7%♀
53.3% male
Age
43.2
average years
Country rank
#9655
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lamb and mutton fans

46.7% are female, 53.3% are male, average age 43.2.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Lamb and mutton audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age43.2
Estimated audience size633,515
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Lamb and mutton audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3923%
40-4927%
50+25%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Lamb and mutton audience comes from Germany.

Worldwide audience distribution share by country for Lamb and mutton
CountryShare
United States16.0%
Japan10.4%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lamb and mutton audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lamb and mutton fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.95×
02Hessen~70K1.49×
03Bayern~100K1.22×
04Hamburg~20K1.20×
05Bremen~6K1.07×
06Baden-Württemberg~90K1.05×
07Nordrhein-Westfalen~100K1.04×
08Rheinland-Pfalz~30K0.93×
09Sachsen~30K0.86×
10Saarland~7K0.86×
11Niedersachsen~50K0.85×
12Brandenburg~20K0.85×
13Schleswig-Holstein~20K0.84×
14Thüringen~10K0.81×
15Sachsen-Anhalt~10K0.77×
16Mecklenburg-Vorpommern~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Lamb and mutton, Germany
0.77×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lamb and mutton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lamb and mutton audience
#·InterestCategoryAffinity×
01Egyptian languagePolitics & Society48.03×
02WegmansShopping37.04×
03ChandelierHome & Garden33.26×
04WagyuFood & Beverages20.89×
05Window blindHome & Garden16.27×
06Austrian cuisineFood & Beverages15.60×
07Israeli cuisineFood & Beverages14.60×
08General practitionerHealth10.57×
09Non-alcoholic beverageFood & Beverages7.62×
10Mineral waterFood & Beverages5.90×
11HomeschoolingPolitics & Society4.68×
12NordseeFood & Beverages4.46×
13VolunteeringPolitics & Society4.12×
14KitchenHome & Garden3.46×
15Aral AGCars & Mobility2.68×
16GrillingFood & Beverages2.52×
17NatureHome & Garden2.28×
18FamilyKids & Family2.26×
19VacationsTravel & Leisure2.01×
20GermanyTravel & Leisure1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lamb and mutton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lamb and mutton audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.75×
IndulgenceJOY2.51×
Quality AwarenessPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lamb and mutton audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.84×
MindfulnessBALANCE0.86×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lamb and mutton have in Germany?

Lamb and mutton has an estimated audience of 633,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lamb and mutton fans?

46.7% of Lamb and mutton fans are female, 53.3% are male, with an average age of 43.2 years.

03

Which brands do Lamb and mutton fans like most?

Lamb and mutton fans show strongest brand affinity for Chandelier (33.26×), Window blind (16.27×), and Wagyu (20.89×) over the country average.

04

Where do Lamb and mutton fans live in Germany?

Lamb and mutton fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Lamb and mutton fans also like?

Beyond Lamb and mutton itself, the audience over-indexes on Window blind (16.27×), Wagyu (20.89×), Egyptian language (48.03×), and Kitchen (3.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Lamb and mutton audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lamb and mutton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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