Grilling Audience in Germany
Grilling has an estimated audience of 7,414,070 people in Germany. 49.5% are female, 50.5% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Tagesschau, Steak, Barbecue, Barbecue grill, Bauhaus.
The average Grilling fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Tagesschau, Steak, Barbecue, with strongest over-indexing on Tagesschau (1.91× the country average). Demographically, the Grilling audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Grilling fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 41.4 |
| Estimated audience size | 7,414,070 |
Audience persona
The typical Grilling fan in Germany is balanced, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,647,977 | 1.02× |
| Hessen | 1,176,183 | 2.08× |
| Bayern | 1,089,691 | 0.91× |
| Baden-Württemberg | 944,131 | 0.93× |
| Niedersachsen | 756,300 | 1.05× |
| Sachsen | 355,385 | 0.98× |
| Rheinland-Pfalz | 324,566 | 0.87× |
| Berlin | 292,297 | 0.88× |
| Schleswig-Holstein | 235,920 | 0.89× |
| Brandenburg | 216,376 | 0.94× |
| Sachsen-Anhalt | 190,335 | 0.99× |
| Thüringen | 180,203 | 0.95× |
| Hamburg | 160,821 | 0.96× |
| Mecklenburg-Vorpommern | 129,486 | 0.91× |
| Saarland | 65,220 | 0.72× |
| Bremen | 57,933 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.91× | Movies & TV |
| Steak | 3.99× | Food & Beverages |
| Barbecue | 2.28× | Food & Beverages |
| Barbecue grill | 3.49× | Home & Garden |
| Bauhaus | 1.77× | Shopping |
| Beef | 3.69× | Food & Beverages |
| Obi (store) | 1.53× | Shopping |
| Meat | 1.99× | Food & Beverages |
| Google Maps | 1.51× | Internet & Social Media |
| Culinary art | 2.44× | Arts & Culture |
| Pork | 3.44× | Food & Beverages |
| Charcoal | 4.41× | Home & Garden |
| Stove | 2.75× | Home & Garden |
| Kitchen | 1.53× | Home & Garden |
| More Nutrition | 1.59× | Health |
| Local food | 1.81× | Food & Beverages |
| Steakhouse | 3.29× | Food & Beverages |
| Smoked meat | 4.74× | Food & Beverages |
| Cookbook | 1.88× | Food & Beverages |
| QVC | 1.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.59 |
| DIY Mentality | THRILL | 1.41 |
| Convenience Orientation | PREMIUM | 1.36 |
| Sports Activity | POWER | 1.22 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
See Grilling audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Grilling have in Germany?
Grilling has an estimated audience of 7,414,070 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Grilling fans?
49.5% of Grilling fans are female, 50.5% are male, with an average age of 41.4 years.
Which brands do Grilling fans like most?
Grilling fans show strongest brand affinity for Tagesschau (1.91×), Steak (3.99×), and Barbecue (2.28×) over the country average.
Where do Grilling fans live in Germany?
Grilling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,647,977), Hessen (reach 1,176,183), and Bayern (reach 1,089,691). These three regions account for the largest share of the active audience.
What other brands do Grilling fans also like?
Beyond Grilling itself, the audience over-indexes on Steak (3.99×), Barbecue (2.28×), Barbecue grill (3.49×), and Bauhaus (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.