A data profile of the people who buy, follow and care about Grilling in Spain — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 2,411,756 people in Spain.
The average Grilling fan in Spain is 44.5 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Comunidad Valenciana.
Top brand affinities include Steak, Beef, Barbecue grill, with strongest over-indexing on Steak (9.84× the country average).
Demographically, the Grilling audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Grilling fan in Spain is balanced, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Steak.
The key figures that characterise the Grilling profile in Spain.
51.8% are female, 48.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 44.5 |
| Estimated audience size | 2,411,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Grilling audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
Where the Grilling audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 2.41× | |
| 02 | Canary Islands | ~300K | 2.33× | |
| 03 | Catalonia | ~600K | 1.26× | |
| 04 | Andalusia | ~600K | 1.25× | |
| 05 | Comunidad Valenciana | ~300K | 1.17× | |
| 06 | Region of Murcia | ~90K | 1.10× | |
| 07 | Galicia | ~100K | 0.93× | |
| 08 | Basque Autonomous Country | ~80K | 0.85× | |
| 09 | La Rioja | ~10K | 0.84× | |
| 10 | Aragon | ~50K | 0.79× | |
| 11 | Cantabria | ~20K | 0.78× | |
| 12 | Navarre | ~20K | 0.76× | |
| 13 | Principality of Asturias | ~40K | 0.75× | |
| 14 | Castile and León | ~80K | 0.74× | |
| 15 | Extremadura | ~40K | 0.72× | |
| 16 | Community of Madrid | ~300K | 0.71× | |
| 17 | Castilla-La Mancha | ~70K | 0.70× |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charcoal | Home & Garden | 10.08× | ||
| 02 | Steak | Food & Beverages | 9.84× | ||
| 03 | Barbecue grill | Home & Garden | 8.62× | ||
| 04 | Ground meat | Food & Beverages | 8.51× | ||
| 05 | Beef | Food & Beverages | 8.50× | ||
| 06 | Steakhouse | Food & Beverages | 8.42× | ||
| 07 | Chicken (food) | Food & Beverages | 6.15× | ||
| 08 | Pork | Food & Beverages | 5.15× | ||
| 09 | Barbecue | Food & Beverages | 2.99× | ||
| 10 | Local food | Food & Beverages | 2.98× | ||
| 11 | Take-out | Food & Beverages | 2.66× | ||
| 12 | Carrefour Express | Shopping | 2.65× | ||
| 13 | Hamburger | Food & Beverages | 2.64× | ||
| 14 | Meat | Food & Beverages | 2.23× | ||
| 15 | Customer service | Business & Career | 2.03× | ||
| 16 | Culinary art | Arts & Culture | 1.95× | ||
| 17 | Eating | Food & Beverages | 1.67× | ||
| 18 | Cooking | Food & Beverages | 1.65× | ||
| 19 | Kitchen | Home & Garden | 1.62× | ||
| 20 | Hobbies and activities | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.72× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Community Orientation | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.02× | |
| Early Adopter Mentality | POWER | 1.03× | |
| Sustainability | BALANCE | 1.05× |
Grilling has an estimated audience of 2,411,756 people in Spain, concentrated in Andalusia and Catalonia.
51.8% of Grilling fans are female, 48.2% are male, with an average age of 44.5 years.
Grilling fans show strongest brand affinity for Steak (9.84×), Beef (8.5×), and Barbecue grill (8.62×) over the country average.
Grilling fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Comunidad Valenciana (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Grilling itself, the audience over-indexes on Beef (8.5×), Barbecue grill (8.62×), Ground meat (8.51×), and Steakhouse (8.42×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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