A data profile of the people who buy, follow and care about Steak in Spain — modelled from more than twelve digital signal sources. Steak has an estimated audience of 2,077,796 people in Spain.
The average Steak fan in Spain is 43.0 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Beef, Steakhouse, Pork loin, with strongest over-indexing on Beef (8.59× the country average).
Demographically, the Steak audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Steak fan in Spain is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Beef.
The key figures that characterise the Steak profile in Spain.
51.7% are female, 48.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.0 |
| Estimated audience size | 2,077,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Steak audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 11.2% |
| United Kingdom | 4.2% |
Where the Steak audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 3.64× | |
| 02 | Canary Islands | ~300K | 2.48× | |
| 03 | Catalonia | ~700K | 1.74× | |
| 04 | Andalusia | ~500K | 1.24× | |
| 05 | Comunidad Valenciana | ~300K | 1.20× | |
| 06 | Basque Autonomous Country | ~90K | 1.11× | |
| 07 | Community of Madrid | ~300K | 0.95× | |
| 08 | La Rioja | ~10K | 0.79× | |
| 09 | Region of Murcia | ~50K | 0.75× | |
| 10 | Cantabria | ~20K | 0.68× | |
| 11 | Navarre | ~20K | 0.67× | |
| 12 | Extremadura | ~30K | 0.64× | |
| 13 | Aragon | ~30K | 0.63× | |
| 14 | Principality of Asturias | ~30K | 0.60× | |
| 15 | Castile and León | ~50K | 0.57× | |
| 16 | Galicia | ~50K | 0.54× | |
| 17 | Castilla-La Mancha | ~40K | 0.51× |
The strongest cross-interests of the Steak audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The BBQ Guru | Shopping | 36.47× | ||
| 02 | Vacuum packing | Home & Garden | 23.97× | ||
| 03 | Pork loin | Food & Beverages | 18.35× | ||
| 04 | Sirloin steak | Food & Beverages | 16.74× | ||
| 05 | Cuisine of the United States | Food & Beverages | 13.47× | ||
| 06 | Ground beef | Food & Beverages | 12.42× | ||
| 07 | Steakhouse | Food & Beverages | 11.82× | ||
| 08 | Ground meat | Food & Beverages | 11.23× | ||
| 09 | Chicken (food) | Food & Beverages | 8.65× | ||
| 10 | Beef | Food & Beverages | 8.59× | ||
| 11 | Grilling | Food & Beverages | 7.86× | ||
| 12 | Barbecue grill | Home & Garden | 7.28× | ||
| 13 | Pork | Food & Beverages | 6.31× | ||
| 14 | Lunch | Food & Beverages | 3.64× | ||
| 15 | Hamburger | Food & Beverages | 3.54× | ||
| 16 | Barbecue | Food & Beverages | 3.19× | ||
| 17 | Dinner | Food & Beverages | 3.19× | ||
| 18 | Meat | Food & Beverages | 2.64× | ||
| 19 | Take-out | Food & Beverages | 2.61× | ||
| 20 | Online shopping | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.94× | |
| Convenience Orientation | PREMIUM | 1.68× | |
| Urban Lifestyle | OPEN | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.92× | |
| Pet Ownership | JOY | 1.00× | |
| Sustainability | BALANCE | 1.03× |
Steak has an estimated audience of 2,077,796 people in Spain, concentrated in Catalonia and Andalusia.
51.7% of Steak fans are female, 48.3% are male, with an average age of 43.0 years.
Steak fans show strongest brand affinity for Beef (8.59×), Steakhouse (11.82×), and Pork loin (18.35×) over the country average.
Steak fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~500K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Steak itself, the audience over-indexes on Steakhouse (11.82×), Pork loin (18.35×), Ground meat (11.23×), and Grilling (7.86×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Steak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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