Charcoal Audience in Germany
Charcoal has an estimated audience of 1,516,439 people in Germany. 37.3% are female, 62.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: weber grills, Grilling, Steakhouse, Smoked meat, Hygiene.
The average Charcoal fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include weber grills, Grilling, Steakhouse, with strongest over-indexing on weber grills (14.1× the country average). Demographically, the Charcoal audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Charcoal fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 42.3 |
| Estimated audience size | 1,516,439 |
Audience persona
The typical Charcoal fan in Germany is more male, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for weber grills.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 344,342 | 1.04× |
| Bayern | 224,003 | 0.92× |
| Baden-Württemberg | 190,376 | 0.92× |
| Niedersachsen | 142,749 | 0.97× |
| Hessen | 101,812 | 0.88× |
| Sachsen | 98,912 | 1.33× |
| Rheinland-Pfalz | 74,982 | 0.99× |
| Thüringen | 65,279 | 1.69× |
| Sachsen-Anhalt | 51,024 | 1.3× |
| Berlin | 50,227 | 0.74× |
| Brandenburg | 49,867 | 1.06× |
| Schleswig-Holstein | 36,812 | 0.68× |
| Hamburg | 27,947 | 0.82× |
| Mecklenburg-Vorpommern | 24,843 | 0.86× |
| Saarland | 20,698 | 1.11× |
| Bremen | 9,156 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| weber grills | 14.1× | Home & Garden |
| Grilling | 4.46× | Food & Beverages |
| Steakhouse | 7.22× | Food & Beverages |
| Smoked meat | 9.85× | Food & Beverages |
| Hygiene | 3.55× | Beauty & Wellness |
| Aluminium | 4.9× | Home & Garden |
| Brewing | 5.03× | Food & Beverages |
| Cleanser | 8.45× | Beauty & Wellness |
| Do it yourself (DIY) | 2.08× | Home & Garden |
| FC Bayern Munich | 1.77× | Sports |
| Fast food | 2.64× | Food & Beverages |
| Spiegel Online | 1.89× | News |
| Rocky Mountain National Park | 24.19× | Travel & Leisure |
| Steak | 3.79× | Food & Beverages |
| Vacation rental | 3.64× | Travel & Leisure |
| Al-Hilal FC | 11.8× | Sports |
| Barbecue | 2.21× | Food & Beverages |
| Local food | 2.67× | Food & Beverages |
| Cuisine of the United States | 7× | Food & Beverages |
| Stuttgart | 2.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.04 |
| Convenience Orientation | PREMIUM | 1.84 |
| DIY Mentality | THRILL | 1.79 |
| Quality Awareness | PREMIUM | 1.49 |
| Patriotism | CONSERVATISM | 1.46 |
| Luxury Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| United Kingdom | 4.0% |
| Brazil | 3.8% |
See Charcoal audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Charcoal have in Germany?
Charcoal has an estimated audience of 1,516,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Charcoal fans?
37.3% of Charcoal fans are female, 62.7% are male, with an average age of 42.3 years.
Which brands do Charcoal fans like most?
Charcoal fans show strongest brand affinity for weber grills (14.1×), Grilling (4.46×), and Steakhouse (7.22×) over the country average.
Where do Charcoal fans live in Germany?
Charcoal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 344,342), Bayern (reach 224,003), and Baden-Württemberg (reach 190,376). These three regions account for the largest share of the active audience.
What other brands do Charcoal fans also like?
Beyond Charcoal itself, the audience over-indexes on Grilling (4.46×), Steakhouse (7.22×), Smoked meat (9.85×), and Hygiene (3.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Charcoal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.