Rascasse Audience Intelligence

Charcoal Audience in Germany

A data profile of the people who buy, follow and care about Charcoal in Germany — modelled from more than twelve digital signal sources. Charcoal has an estimated audience of 1,516,439 people in Germany.

#2399among Topic in Germany#323in Home & Garden

The average Charcoal fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include RDS, Weber Grills, Grilling, with strongest over-indexing on RDS (21.95× the country average).

Demographically, the Charcoal audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Charcoal fan in Germany is more male, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for RDS.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charcoal profile in Germany.

Audience size
1.5M
in Germany
Gender
37.3%♀
62.7% male
Age
42.3
average years
Country rank
#4425
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charcoal fans

37.3% are female, 62.7% are male, average age 42.3.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Charcoal audience in Germany
MetricValue
Female37.3%
Male62.7%
Average age42.3
Estimated audience size1,516,439
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Charcoal audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3923%
40-4927%
50+23%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Charcoal audience comes from Germany.

Worldwide audience distribution share by country for Charcoal
CountryShare
United States37.8%
United Kingdom4.0%
Brazil3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charcoal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Charcoal fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~60K1.56×
02Sachsen~90K1.24×
03Sachsen-Anhalt~50K1.17×
04Hessen~100K1.11×
05Saarland~20K1.08×
06Nordrhein-Westfalen~300K1.02×
07Brandenburg~50K1.01×
08Rheinland-Pfalz~80K1.00×
09Berlin~70K0.96×
10Bayern~200K0.95×
11Niedersachsen~100K0.95×
12Hamburg~30K0.95×
13Bremen~10K0.92×
14Baden-Württemberg~200K0.91×
15Mecklenburg-Vorpommern~30K0.87×
16Schleswig-Holstein~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Charcoal, Germany
0.78×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charcoal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charcoal audience
#·InterestCategoryAffinity×
01RDSMovies & TV21.95×
02Rocky Mountain National ParkTravel & Leisure18.24×
03Rita WilsonMovies & TV16.75×
04Weber GrillsHome & Garden16.02×
05Al-Hilal FCSports13.73×
06Santos FCSports7.88×
07SteakhouseFood & Beverages7.86×
08Smoked meatFood & Beverages7.59×
09Cuisine of the United StatesFood & Beverages6.43×
10GrillingFood & Beverages4.41×
11RefrigeratorHome & Garden3.11×
12SteakFood & Beverages2.72×
13Fast foodFood & Beverages2.07×
14FRITZ!BoxTechnology & Electronics2.02×
15BarbecueFood & Beverages2.00×
16Distilled beverageFood & Beverages1.95×
17Müller (company)Food & Beverages1.81×
18TattoosFashion & Accessoires1.76×
19Netto Marken-DiscountShopping1.64×
20HornbachShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charcoal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charcoal audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.93×
IndulgenceJOY1.64×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charcoal audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
CreativityOPEN0.87×
IndividualismJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charcoal have in Germany?

Charcoal has an estimated audience of 1,516,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Charcoal fans?

37.3% of Charcoal fans are female, 62.7% are male, with an average age of 42.3 years.

03

Which brands do Charcoal fans like most?

Charcoal fans show strongest brand affinity for RDS (21.95×), Weber Grills (16.02×), and Grilling (4.41×) over the country average.

04

Where do Charcoal fans live in Germany?

Charcoal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Charcoal fans also like?

Beyond Charcoal itself, the audience over-indexes on Weber Grills (16.02×), Grilling (4.41×), Steakhouse (7.86×), and Al-Hilal FC (13.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Charcoal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Charcoal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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