Charcoal Audience in Germany
Charcoal has an estimated audience of 1,516,439 people in Germany. 37.3% are female, 62.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: EVO Fitness, Stradivarius, Israel, Keeper (password manager), Sixx.
The average Charcoal fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include EVO Fitness, Stradivarius, Israel, with strongest over-indexing on EVO Fitness (10.58× the country average). Demographically, the Charcoal audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Charcoal fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 42.3 |
| Estimated audience size | 1,516,439 |
Audience persona
The typical Charcoal fan in Germany is more male, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for EVO Fitness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 344,342 | 1.04× |
| Bayern | 224,003 | 0.92× |
| Baden-Württemberg | 190,376 | 0.92× |
| Niedersachsen | 142,749 | 0.97× |
| Hessen | 101,812 | 0.88× |
| Sachsen | 98,912 | 1.33× |
| Rheinland-Pfalz | 74,982 | 0.99× |
| Thüringen | 65,279 | 1.69× |
| Sachsen-Anhalt | 51,024 | 1.3× |
| Berlin | 50,227 | 0.74× |
| Brandenburg | 49,867 | 1.06× |
| Schleswig-Holstein | 36,812 | 0.68× |
| Hamburg | 27,947 | 0.82× |
| Mecklenburg-Vorpommern | 24,843 | 0.86× |
| Saarland | 20,698 | 1.11× |
| Bremen | 9,156 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EVO Fitness | 10.58× | Sports |
| Stradivarius | 1.72× | Shopping |
| Israel | 2.08× | Travel & Leisure |
| Keeper (password manager) | 3.88× | Technology & Electronics |
| Sixx | 2.32× | Movies & TV |
| Corfu (regional unit) | 2.33× | Travel & Leisure |
| Este, Veneto | 1.56× | Travel & Leisure |
| Information sensitivity | 3.08× | Technology & Electronics |
| Kafr Qasim | 11.75× | Sports |
| Volvo V60 | 2.2× | Cars & Mobility |
| Cachorro | 1.61× | Pets & Animals |
| National University of Distance Education | 9.79× | Business & Career |
| Jane Eyre (1996 film) | 3.31× | Movies & TV |
| Eco Friendly Living | 1.54× | Home & Garden |
| Jelenia Góra | 5.03× | Travel & Leisure |
| Vijesti.ba | 1.57× | News |
| Yekta Yılmaz Gül | 2.98× | Sports |
| The Knot (Website) | 3.3× | Kids & Family |
| Oktay Kaynarca | 2.52× | Movies & TV |
| Eden Lake | 1.7× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.04 |
| Convenience Orientation | PREMIUM | 1.84 |
| DIY Mentality | THRILL | 1.79 |
| Quality Awareness | PREMIUM | 1.49 |
| Patriotism | CONSERVATISM | 1.46 |
| Luxury Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| United Kingdom | 4.0% |
| Brazil | 3.8% |
See Charcoal audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Charcoal have in Germany?
Charcoal has an estimated audience of 1,516,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Charcoal fans?
37.3% of Charcoal fans are female, 62.7% are male, with an average age of 42.3 years.
Which brands do Charcoal fans like most?
Charcoal fans show strongest brand affinity for EVO Fitness (10.58×), Stradivarius (1.72×), and Israel (2.08×) over the country average.
Where do Charcoal fans live in Germany?
Charcoal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 344,342), Bayern (reach 224,003), and Baden-Württemberg (reach 190,376). These three regions account for the largest share of the active audience.
What other brands do Charcoal fans also like?
Beyond Charcoal itself, the audience over-indexes on Stradivarius (1.72×), Israel (2.08×), Keeper (password manager) (3.88×), and Sixx (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Charcoal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.