Charcoal Audience in United States

Charcoal logo

Charcoal has an estimated audience of 17,590,738 people in United States. 51.4% are female, 48.6% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Nebraska Cornhuskers football, Queens College, City University of New York, Jesse Plemons, Keeper (password manager), Jaws.

The average Charcoal fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska Cornhuskers football, Queens College, City University of New York, Jesse Plemons, with strongest over-indexing on Nebraska Cornhuskers football (3.02× the country average). Demographically, the Charcoal audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Charcoal fans

Demographic split for Charcoal audience in United States
MetricValue
Female51.4%
Male48.6%
Average age37.5
Estimated audience size17,590,738

Audience persona

The typical Charcoal fan in United States is balanced, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Charcoal in United States
RegionReachAffinity
California2,446,5201.26×
Texas1,804,1381.19×
Florida1,314,8331.1×
New York1,182,0361.2×
New Jersey982,2052.2×
Illinois733,4151.25×
Georgia686,6171.27×
Pennsylvania672,0221.13×
North Carolina575,9781.09×
Ohio553,9051.02×
Michigan533,0711.16×
Virginia488,1801.14×
Washington481,3241.36×
Tennessee375,9771.07×
Maryland348,4831.15×
Indiana346,6551.08×
Arizona329,9640.92×
Alabama299,0731.22×
Massachusetts298,3790.86×
Missouri290,3191.02×
South Carolina290,1711.1×
Louisiana253,3901.12×
Minnesota243,2720.97×
Wisconsin243,0990.92×
Kentucky236,9861.07×
Colorado226,5330.82×
Oklahoma197,5941.01×
Oregon191,1650.95×
Mississippi189,2471.31×
Nevada170,5091×
Connecticut165,5040.94×
Arkansas154,2241.06×
Kansas145,4421.05×
Iowa132,2770.91×
Utah131,3500.83×
Nebraska79,0320.9×
New Mexico76,3980.87×
Idaho73,2720.83×
Hawaii72,0300.95×
West Virginia63,0470.77×
Washington, District of Columbia51,7380.98×
New Hampshire46,1200.67×
Delaware45,4690.94×
Maine44,5070.71×
Rhode Island41,1080.73×
Montana28,6270.59×
South Dakota28,1240.69×
Alaska25,0130.66×
North Dakota24,9410.69×
Vermont20,3370.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charcoal audience
BrandAffinityCategory
Nebraska Cornhuskers football3.02×Sports
Queens College, City University of New York5.24×Business & Career
Jesse Plemons2.44×Movies & TV
Keeper (password manager)4.09×Technology & Electronics
Jaws3.2×Movies & TV
Wikia1.95×Internet & Social Media
Grammarly2.28×Business & Career
Home staging2.44×Home & Garden
Nipsey Hussle2.71×Music & Radio
MK1.6×Music & Radio
Go Go's4.08×Music & Radio
Cleveland Clinic1.84×Health
Glossier1.72×Beauty & Wellness
Keith Stanfield1.98×Movies & TV
Plainfield, New Jersey3.26×Travel & Leisure
Halsey, Oregon2.4×Travel & Leisure
Worcester County, Massachusetts4.38×Travel & Leisure
Stay at Home Mum3.73×Kids & Family
The Rain4.38×Movies & TV
Nasal cavity2.03×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charcoal audience
TraitClusterScore
Family OrientationCONSERVATISM1.33
Urban LifestyleOPEN1.31
DIY MentalityTHRILL1.3
IndulgenceJOY1.27
ExtroversionTHRILL1.26
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Charcoal
CountryShare
United States37.8%
United Kingdom4.0%
Brazil3.8%

See Charcoal audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Charcoal have in United States?

Charcoal has an estimated audience of 17,590,738 people in United States, concentrated in California and Texas.

What is the gender split and age of Charcoal fans?

51.4% of Charcoal fans are female, 48.6% are male, with an average age of 37.5 years.

Which brands do Charcoal fans like most?

Charcoal fans show strongest brand affinity for Nebraska Cornhuskers football (3.02×), Queens College, City University of New York (5.24×), and Jesse Plemons (2.44×) over the country average.

Where do Charcoal fans live in United States?

Charcoal fans in United States are most concentrated in California (reach 2,446,520), Texas (reach 1,804,138), and Florida (reach 1,314,833). These three regions account for the largest share of the active audience.

What other brands do Charcoal fans also like?

Beyond Charcoal itself, the audience over-indexes on Queens College, City University of New York (5.24×), Jesse Plemons (2.44×), Keeper (password manager) (4.09×), and Jaws (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charcoal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.