Rascasse Audience Intelligence

Charcoal Audience in United States

A data profile of the people who buy, follow and care about Charcoal in United States — modelled from more than twelve digital signal sources. Charcoal has an estimated audience of 17,590,738 people in United States.

#1323among Topic in United States#149in Home & Garden

The average Charcoal fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Bass guitar, with strongest over-indexing on Planet Fitness (3.34× the country average).

Demographically, the Charcoal audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charcoal fan in United States is balanced, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charcoal profile in United States.

Audience size
17.6M
in United States
Gender
51.4%♀
48.6% male
Age
37.5
average years
Country rank
#1929
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charcoal fans

51.4% are female, 48.6% are male, average age 37.5.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Charcoal audience in United States
MetricValue
Female51.4%
Male48.6%
Average age37.5
Estimated audience size17,590,738
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Charcoal audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Charcoal audience comes from United States.

Worldwide audience distribution share by country for Charcoal
CountryShare
United States37.8%
United Kingdom4.0%
Brazil3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charcoal audience in United States is strongest.

Fig. 05

Top regions by affinity

Charcoal fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~1M2.60×
02Washington~700K2.06×
03Mississippi~200K1.32×
04Georgia~700K1.22×
05Alabama~300K1.22×
06California~2.5M1.20×
07Texas~2M1.17×
08Illinois~700K1.17×
09Pennsylvania~700K1.12×
10Louisiana~300K1.12×
11Maryland~300K1.11×
12New York~1M1.10×
13Kentucky~200K1.10×
14Michigan~500K1.09×
15South Carolina~300K1.08×
16North Carolina~600K1.07×
17Virginia~500K1.07×
18Arkansas~200K1.07×
19Florida~1M1.04×
20Tennessee~400K1.04×
21Indiana~300K1.03×
22Delaware~50K1.02×
23Kansas~100K1.00×
24Missouri~300K0.99×
25Ohio~500K0.98×
26Oklahoma~200K0.97×
27Hawaii~70K0.96×
28Nevada~200K0.95×
29Connecticut~200K0.94×
30Minnesota~200K0.93×
31Washington, District of Columbia~50K0.93×
32Wisconsin~200K0.92×
33Nebraska~80K0.90×
34New Mexico~80K0.90×
35Arizona~300K0.89×
36Iowa~100K0.89×
37Oregon~200K0.87×
38Massachusetts~300K0.84×
39Utah~100K0.82×
40Idaho~70K0.82×
41West Virginia~70K0.82×
42Rhode Island~40K0.79×
43North Dakota~30K0.79×
44Alaska~30K0.78×
45Colorado~200K0.77×
46South Dakota~30K0.76×
47Maine~50K0.75×
48Vermont~20K0.73×
49New Hampshire~50K0.71×
50Montana~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Charcoal, United States
0.69×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charcoal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charcoal audience
#·InterestCategoryAffinity×
01Rocky Mountain National ParkTravel & Leisure5.74×
02FunkoKids & Family4.25×
03Diaper bagKids & Family4.18×
04Global warmingPolitics & Society4.15×
05ClarinetMusic & Radio4.08×
06SaxophoneMusic & Radio3.85×
07CelloMusic & Radio3.48×
08Food processingFood & Beverages3.42×
09Planet FitnessSports3.34×
10Fly fishingSports2.92×
11ViolinMusic & Radio2.72×
12Bass guitarMusic & Radio2.70×
13SteakhouseFood & Beverages2.70×
14Golf ChannelSports2.69×
15Real propertyHome & Garden2.21×
16Electric guitarMusic & Radio2.18×
17MetaphysicsBusiness & Career2.14×
18GrillingFood & Beverages2.02×
19NBA FinalsSports1.98×
20MeatFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charcoal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charcoal audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.45×
PatriotismCONSERVATISM1.38×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charcoal audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Pet OwnershipJOY0.82×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charcoal have in United States?

Charcoal has an estimated audience of 17,590,738 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Charcoal fans?

51.4% of Charcoal fans are female, 48.6% are male, with an average age of 37.5 years.

03

Which brands do Charcoal fans like most?

Charcoal fans show strongest brand affinity for Planet Fitness (3.34×), Diaper bag (4.18×), and Bass guitar (2.7×) over the country average.

04

Where do Charcoal fans live in United States?

Charcoal fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Charcoal fans also like?

Beyond Charcoal itself, the audience over-indexes on Diaper bag (4.18×), Bass guitar (2.7×), Grilling (2.02×), and Golf Channel (2.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Charcoal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Charcoal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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