Rascasse Audience Intelligence

Global warming Audience in United States

A data profile of the people who buy, follow and care about Global warming in United States — modelled from more than twelve digital signal sources. Global warming has an estimated audience of 8,629,179 people in United States.

#2577among Topic in United States#255in Politics & Society

The average Global warming fan in United States is 44.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Texas Roadhouse, Burger King, LongHorn Steakhouse, with strongest over-indexing on Texas Roadhouse (6.92× the country average).

Demographically, the Global warming audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Global warming fan in United States is balanced, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for Texas Roadhouse.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Global warming profile in United States.

Audience size
8.6M
in United States
Gender
50.6%♀
49.4% male
Age
44.0
average years
Country rank
#4117
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Global warming fans

50.6% are female, 49.4% are male, average age 44.0.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Global warming audience in United States
MetricValue
Female50.6%
Male49.4%
Average age44.0
Estimated audience size8,629,179
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Global warming audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3915%
40-4921%
50+36%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Global warming audience comes from United States.

Worldwide audience distribution share by country for Global warming
CountryShare
United States38.6%
United Kingdom5.3%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Global warming audience in United States is strongest.

Fig. 05

Top regions by affinity

Global warming fans by region: top regions in United States
#RegionReachAffinity×
01New York~700K1.48×
02Georgia~400K1.34×
03North Carolina~300K1.27×
04Illinois~400K1.22×
05Louisiana~100K1.22×
06California~1M1.18×
07New Mexico~50K1.16×
08Virginia~200K1.14×
09Mississippi~80K1.14×
10Hawaii~40K1.14×
11Nebraska~50K1.13×
12Texas~800K1.12×
13Florida~600K1.10×
14Maryland~200K1.10×
15North Dakota~20K1.09×
16New Jersey~200K1.07×
17Arizona~200K1.06×
18Kentucky~100K1.06×
19Oklahoma~100K1.04×
20Kansas~70K1.04×
21Indiana~200K1.02×
22South Carolina~100K1.02×
23Utah~80K1.02×
24Massachusetts~200K1.01×
25South Dakota~20K1.01×
26Pennsylvania~300K0.99×
27Michigan~200K0.99×
28Delaware~20K0.99×
29Connecticut~90K0.98×
30West Virginia~40K0.98×
31Washington~200K0.96×
32Washington, District of Columbia~20K0.96×
33Alaska~20K0.96×
34Colorado~100K0.95×
35Nevada~80K0.95×
36Iowa~70K0.93×
37Missouri~100K0.91×
38Alabama~100K0.91×
39Rhode Island~20K0.91×
40Oregon~90K0.90×
41Minnesota~100K0.88×
42Arkansas~60K0.88×
43Ohio~200K0.87×
44Idaho~40K0.87×
45Vermont~10K0.86×
46Tennessee~100K0.85×
47Montana~20K0.83×
48Wisconsin~100K0.82×
49Maine~20K0.80×
50New Hampshire~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Global warming, United States
0.79×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Global warming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Global warming audience
#·InterestCategoryAffinity×
01Ovo-lacto vegetarianismFood & Beverages27.69×
02BrooklynVeganMusic & Radio21.72×
03Greenhouse gasPolitics & Society15.69×
04Bonefish GrillFood & Beverages11.60×
05LongHorn SteakhouseFood & Beverages10.29×
06Climate changeHome & Garden9.76×
07Smoked meatFood & Beverages8.00×
08The Cheesecake FactoryFood & Beverages7.48×
09Cooking showFood & Beverages7.45×
10Texas RoadhouseFood & Beverages6.92×
11Burger KingFood & Beverages6.64×
12Olive GardenFood & Beverages6.42×
13Buffalo Wild WingsFood & Beverages6.27×
14Vegetarian cuisineFood & Beverages6.15×
15ClimatePolitics & Society5.94×
16Barbecue grillHome & Garden5.84×
17Chipotle Mexican GrillFood & Beverages4.70×
18McDonald'sFood & Beverages3.46×
19Chick-fil-AFood & Beverages3.32×
20Mitch McConnellPolitics & Society3.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Global warming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Global warming audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.49×
Early Adopter MentalityPOWER1.84×
Healthy LifestyleBALANCE1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Global warming audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
CreativityOPEN0.93×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Global warming have in United States?

Global warming has an estimated audience of 8,629,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Global warming fans?

50.6% of Global warming fans are female, 49.4% are male, with an average age of 44.0 years.

03

Which brands do Global warming fans like most?

Global warming fans show strongest brand affinity for Texas Roadhouse (6.92×), Burger King (6.64×), and LongHorn Steakhouse (10.29×) over the country average.

04

Where do Global warming fans live in United States?

Global warming fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Global warming fans also like?

Beyond Global warming itself, the audience over-indexes on Burger King (6.64×), LongHorn Steakhouse (10.29×), Buffalo Wild Wings (6.27×), and Olive Garden (6.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Global warming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Global warming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →