Global warming Audience in United States

Global warming logo

Global warming has an estimated audience of 8,629,179 people in United States. 50.6% are female, 49.4% are male, average age 44.0. Top regions: California, Texas, New York. Top brand affinities: Texas Roadhouse, Burger King, LongHorn Steakhouse, Buffalo Wild Wings, Olive Garden.

The average Global warming fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Texas Roadhouse, Burger King, LongHorn Steakhouse, with strongest over-indexing on Texas Roadhouse (6.92× the country average). Demographically, the Global warming audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Global warming fans

Demographic split for Global warming audience in United States
MetricValue
Female50.6%
Male49.4%
Average age44.0
Estimated audience size8,629,179

Audience persona

The typical Global warming fan in United States is balanced, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Global warming in United States
RegionReachAffinity
California1,164,8941.23×
Texas851,5181.15×
New York846,4001.76×
Florida786,0401.35×
Georgia372,9621.4×
Illinois357,3801.24×
North Carolina301,9441.16×
Pennsylvania288,4530.99×
Ohio243,9100.92×
Virginia238,0801.13×
New Jersey233,7551.07×
Michigan232,9631.03×
Arizona197,2821.12×
Massachusetts191,7941.13×
Washington181,4261.05×
Maryland168,6911.14×
Tennessee167,2100.97×
Louisiana155,8251.4×
Indiana149,2390.95×
South Carolina134,5341.04×
Missouri126,0600.91×
Alabama119,2190.99×
Colorado117,0800.86×
Minnesota110,3930.89×
Wisconsin100,7490.78×
Kentucky99,2160.92×
Oregon94,5750.96×
Oklahoma94,5570.99×
Connecticut88,2171.02×
Nevada86,4171.04×
Mississippi79,0261.11×
Utah67,9470.88×
Kansas64,5310.95×
Iowa61,1170.86×
Arkansas60,2520.85×
Nebraska45,0421.04×
New Mexico43,3481×
West Virginia39,8040.99×
Hawaii38,3191.03×
Idaho32,9440.76×
Washington, District of Columbia28,6351.1×
New Hampshire27,0820.8×
Rhode Island25,4930.93×
Maine23,1140.75×
North Dakota19,7461.11×
Delaware19,3000.81×
Alaska15,9880.87×
Montana15,5170.65×
South Dakota14,3240.72×
Vermont10,4690.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Global warming audience
BrandAffinityCategory
Texas Roadhouse6.92×Food & Beverages
Burger King6.64×Food & Beverages
LongHorn Steakhouse10.29×Food & Beverages
Buffalo Wild Wings6.27×Food & Beverages
Olive Garden6.42×Food & Beverages
BrooklynVegan21.72×Music & Radio
Cooking show7.45×Food & Beverages
Climate5.94×Politics & Society
Greenhouse gas15.69×Politics & Society
Chipotle Mexican Grill4.7×Food & Beverages
Vegetarian cuisine6.15×Food & Beverages
Climate change9.76×Home & Garden
Barbecue grill5.84×Home & Garden
The Cheesecake Factory7.48×Food & Beverages
Chick-fil-A3.32×Food & Beverages
Smoked meat8×Food & Beverages
Ovo-lacto vegetarianism27.69×Food & Beverages
Bonefish Grill11.6×Food & Beverages
KFC4.19×Food & Beverages
Cuisine of the United States5.04×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Global warming audience
TraitClusterScore
PatriotismCONSERVATISM1.58
Career OrientationPOWER1.19
Community OrientationOPEN1.18
SustainabilityBALANCE1.16
IndividualismJOY1.15
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Global warming
CountryShare
United States38.6%
United Kingdom5.3%
Germany3.6%

See Global warming audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Global warming have in United States?

Global warming has an estimated audience of 8,629,179 people in United States, concentrated in California and Texas.

What is the gender split and age of Global warming fans?

50.6% of Global warming fans are female, 49.4% are male, with an average age of 44.0 years.

Which brands do Global warming fans like most?

Global warming fans show strongest brand affinity for Texas Roadhouse (6.92×), Burger King (6.64×), and LongHorn Steakhouse (10.29×) over the country average.

Where do Global warming fans live in United States?

Global warming fans in United States are most concentrated in California (reach 1,164,894), Texas (reach 851,518), and New York (reach 846,400). These three regions account for the largest share of the active audience.

What other brands do Global warming fans also like?

Beyond Global warming itself, the audience over-indexes on Burger King (6.64×), LongHorn Steakhouse (10.29×), Buffalo Wild Wings (6.27×), and Olive Garden (6.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Global warming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.