Rascasse Audience Intelligence

Global warming Audience in Germany

A data profile of the people who buy, follow and care about Global warming in Germany — modelled from more than twelve digital signal sources. Global warming has an estimated audience of 803,916 people in Germany.

#3590among Topic in Germany#362in Politics & Society

The average Global warming fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Tagesschau, Solar power, Junge Freiheit, with strongest over-indexing on Tagesschau (4.3× the country average).

Demographically, the Global warming audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Global warming fan in Germany is balanced, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Global warming profile in Germany.

Audience size
804K
in Germany
Gender
52.1%♀
47.9% male
Age
35.6
average years
Country rank
#7860
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Global warming fans

52.1% are female, 47.9% are male, average age 35.6.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Global warming audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age35.6
Estimated audience size803,916
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Global warming audience in Germany
Age bracketShare%
16-1929%
20-2921%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Global warming audience comes from Germany.

Worldwide audience distribution share by country for Global warming
CountryShare
United States38.6%
United Kingdom5.3%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Global warming audience in Germany is strongest.

Fig. 05

Top regions by affinity

Global warming fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.46×
02Nordrhein-Westfalen~200K1.14×
03Berlin~40K1.07×
04Hamburg~20K1.06×
05Bremen~7K1.06×
06Rheinland-Pfalz~40K1.05×
07Baden-Württemberg~100K1.03×
08Hessen~60K1.03×
09Brandenburg~30K1.03×
10Schleswig-Holstein~30K1.01×
11Bayern~100K0.98×
12Thüringen~20K0.96×
13Saarland~9K0.96×
14Sachsen-Anhalt~20K0.92×
15Sachsen~40K0.91×
16Mecklenburg-Vorpommern~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Global warming, Germany
0.86×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Global warming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Global warming audience
#·InterestCategoryAffinity×
01Effects of global warmingPolitics & Society12.85×
02BiofuelCars & Mobility11.47×
03Climate change mitigationPolitics & Society8.39×
04Solar thermal collectorHome & Garden8.07×
05Fossil fuelPolitics & Society7.87×
06FurnaceHome & Garden7.66×
07Climate changeHome & Garden7.34×
08Photovoltaic systemHome & Garden5.06×
09Junge FreiheitNews4.97×
10TagesschauMovies & TV4.30×
11Solar powerHome & Garden4.18×
12PhotovoltaicsHome & Garden4.05×
13ClimatePolitics & Society3.24×
14Renewable energyBusiness & Career3.19×
15Solar energyHome & Garden2.52×
16TransfermarktSports2.51×
17SportsSports1.76×
18MusicBusiness & Career1.61×
19Harry PotterMovies & TV1.56×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Global warming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Global warming audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.20×
Community OrientationOPEN2.25×
Healthy LifestyleBALANCE2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Global warming audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
Quality AwarenessPREMIUM0.92×
IndulgenceJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Global warming have in Germany?

Global warming has an estimated audience of 803,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Global warming fans?

52.1% of Global warming fans are female, 47.9% are male, with an average age of 35.6 years.

03

Which brands do Global warming fans like most?

Global warming fans show strongest brand affinity for Tagesschau (4.3×), Solar power (4.18×), and Junge Freiheit (4.97×) over the country average.

04

Where do Global warming fans live in Germany?

Global warming fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Global warming fans also like?

Beyond Global warming itself, the audience over-indexes on Solar power (4.18×), Junge Freiheit (4.97×), Sports (1.76×), and Renewable energy (3.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Global warming audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Global warming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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