Global warming Audience in Germany
Global warming has an estimated audience of 803,916 people in Germany. 52.1% are female, 47.9% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Tagesschau, Solar power, Sports, Natural World, Renewable energy.
The average Global warming fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Tagesschau, Solar power, Sports, with strongest over-indexing on Tagesschau (4.3× the country average). Demographically, the Global warming audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Global warming fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 35.6 |
| Estimated audience size | 803,916 |
Audience persona
The typical Global warming fan in Germany is balanced, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 209,344 | 1.19× |
| Niedersachsen | 126,855 | 1.62× |
| Bayern | 126,091 | 0.98× |
| Baden-Württemberg | 112,035 | 1.02× |
| Hessen | 57,887 | 0.94× |
| Rheinland-Pfalz | 42,945 | 1.07× |
| Sachsen | 35,835 | 0.91× |
| Berlin | 31,436 | 0.87× |
| Schleswig-Holstein | 30,742 | 1.07× |
| Brandenburg | 25,149 | 1.01× |
| Hamburg | 20,952 | 1.15× |
| Sachsen-Anhalt | 17,754 | 0.85× |
| Thüringen | 17,419 | 0.85× |
| Mecklenburg-Vorpommern | 10,754 | 0.7× |
| Bremen | 7,329 | 1.07× |
| Saarland | 6,883 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 4.3× | Movies & TV |
| Solar power | 4.18× | Home & Garden |
| Sports | 1.76× | Sports |
| Natural World | 2.61× | Fashion & Accessoires |
| Renewable energy | 3.19× | Business & Career |
| Food and drink | 1.55× | Food & Beverages |
| Photovoltaics | 4.05× | Home & Garden |
| Photovoltaic system | 5.06× | Home & Garden |
| Music | 1.61× | Business & Career |
| Biofuel | 11.47× | Cars & Mobility |
| Spiegel Online | 2.1× | News |
| Effects of global warming | 12.85× | Politics & Society |
| Climate | 3.24× | Politics & Society |
| Climate change | 7.34× | Home & Garden |
| Transfermarkt | 2.51× | Sports |
| Harry Potter | 1.56× | Movies & TV |
| Climate change mitigation | 8.39× | Politics & Society |
| Fossil fuel | 7.87× | Politics & Society |
| Solar energy | 2.52× | Home & Garden |
| Greta Thunberg | 4.4× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.2 |
| Indulgence | JOY | 1.51 |
| Need for Security | CONSERVATISM | 1.5 |
| Early Adopter Mentality | POWER | 1.39 |
| LGBTQ+ Identity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| United Kingdom | 5.3% |
| Germany | 3.6% |
See Global warming audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Global warming have in Germany?
Global warming has an estimated audience of 803,916 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Global warming fans?
52.1% of Global warming fans are female, 47.9% are male, with an average age of 35.6 years.
Which brands do Global warming fans like most?
Global warming fans show strongest brand affinity for Tagesschau (4.3×), Solar power (4.18×), and Sports (1.76×) over the country average.
Where do Global warming fans live in Germany?
Global warming fans in Germany are most concentrated in Nordrhein-Westfalen (reach 209,344), Niedersachsen (reach 126,855), and Bayern (reach 126,091). These three regions account for the largest share of the active audience.
What other brands do Global warming fans also like?
Beyond Global warming itself, the audience over-indexes on Solar power (4.18×), Sports (1.76×), Natural World (2.61×), and Renewable energy (3.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Global warming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.