Rascasse Audience Intelligence

Climate change mitigation Audience in Germany

A data profile of the people who buy, follow and care about Climate change mitigation in Germany — modelled from more than twelve digital signal sources. Climate change mitigation has an estimated audience of 927,521 people in Germany.

#3311among Topic in Germany#310in Politics & Society

The average Climate change mitigation fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Efficient energy use, Telegram, Tagesschau, with strongest over-indexing on Efficient energy use (7.13× the country average).

Demographically, the Climate change mitigation audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Climate change mitigation fan in Germany is more female, around 37.1 years old, with strong Community Orientation tendencies and a notable affinity for Efficient energy use.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Climate change mitigation profile in Germany.

Audience size
928K
in Germany
Gender
57.3%♀
42.7% male
Age
37.1
average years
Country rank
#6969
Topic in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Climate change mitigation fans

57.3% are female, 42.7% are male, average age 37.1.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Climate change mitigation audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age37.1
Estimated audience size927,521
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Climate change mitigation audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3915%
40-4917%
50+20%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Climate change mitigation audience comes from Germany.

Worldwide audience distribution share by country for Climate change mitigation
CountryShare
United States26.2%
Germany20.7%
Australia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Climate change mitigation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Climate change mitigation fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.24×
02Bremen~9K1.15×
03Niedersachsen~100K1.11×
04Schleswig-Holstein~40K1.06×
05Berlin~40K1.04×
06Nordrhein-Westfalen~200K1.02×
07Bayern~200K1.02×
08Brandenburg~30K1.02×
09Rheinland-Pfalz~50K1.01×
10Sachsen-Anhalt~20K1.01×
11Thüringen~20K0.99×
12Hamburg~20K0.97×
13Sachsen~40K0.94×
14Mecklenburg-Vorpommern~20K0.89×
15Hessen~60K0.87×
16Saarland~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Climate change mitigation, Germany
0.87×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Climate change mitigation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Climate change mitigation audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family17.87×
02Scotland national football teamSports13.28×
03Ramadan (calendar month)Politics & Society11.31×
04Environmental protectionPolitics & Society10.70×
05TelegramInternet & Social Media8.16×
06Sustainable consumptionFood & Beverages8.13×
07TrelloInternet & Social Media7.41×
08Efficient energy useTechnology & Electronics7.13×
09Photovoltaic systemHome & Garden6.93×
10Solar powerHome & Garden5.79×
11The Epoch TimesNews5.72×
12PhotovoltaicsHome & Garden5.65×
13Junge FreiheitNews5.54×
14Markus LanzMovies & TV4.19×
15Renewable energyBusiness & Career3.88×
16TagesschauMovies & TV3.72×
17Sustainable energyHome & Garden3.55×
18FocusNews3.36×
19Der TagesspiegelNews3.28×
20HugendubelShopping3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Climate change mitigation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Climate change mitigation audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.46×
SustainabilityBALANCE2.16×
Need for SecurityCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Climate change mitigation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Price SensitivityPREMIUM0.79×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Climate change mitigation have in Germany?

Climate change mitigation has an estimated audience of 927,521 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Climate change mitigation fans?

57.3% of Climate change mitigation fans are female, 42.7% are male, with an average age of 37.1 years.

03

Which brands do Climate change mitigation fans like most?

Climate change mitigation fans show strongest brand affinity for Efficient energy use (7.13×), Telegram (8.16×), and Tagesschau (3.72×) over the country average.

04

Where do Climate change mitigation fans live in Germany?

Climate change mitigation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Climate change mitigation fans also like?

Beyond Climate change mitigation itself, the audience over-indexes on Telegram (8.16×), Tagesschau (3.72×), Solar power (5.79×), and Photovoltaics (5.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Climate change mitigation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Climate change mitigation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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