Rascasse Audience Intelligence

Climate change mitigation Audience in United States

A data profile of the people who buy, follow and care about Climate change mitigation in United States — modelled from more than twelve digital signal sources. Climate change mitigation has an estimated audience of 1,173,610 people in United States.

The average Climate change mitigation fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Politico, with strongest over-indexing on Sustainable energy (25.65× the country average).

Demographically, the Climate change mitigation audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Climate change mitigation fan in United States is balanced, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Climate change mitigation profile in United States.

Audience size
1.2M
in United States
Gender
54.9%
45.1% male
Age
42.8
average years
Country rank
#21202
Topic in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Climate change mitigation fans

54.9% are female, 45.1% are male, average age 42.8.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Climate change mitigation audience in United States
MetricValue
Female54.9%
Male45.1%
Average age42.8
Estimated audience size1,173,610
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Climate change mitigation audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3911%
40-4915%
50+39%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Climate change mitigation audience comes from United States.

Worldwide audience distribution share by country for Climate change mitigation
CountryShare
United States26.2%
Germany20.7%
Australia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Climate change mitigation audience in United States is strongest.

Fig. 05

Top regions by affinity

Climate change mitigation fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.46×
02Washington, District of Columbia~4K1.21×
03South Dakota~3K1.21×
04Montana~4K1.19×
05Rhode Island~4K1.17×
06Hawaii~6K1.15×
07Delaware~4K1.14×
08Alaska~3K1.13×
09New Hampshire~5K1.11×
10Idaho~6K1.09×
11West Virginia~6K1.09×
12Maine~5K1.09×
13North Dakota~3K1.07×
14New Mexico~6K1.04×
15Nebraska~6K1.02×
16Mississippi~10K1.00×
17Arkansas~10K0.99×
18Iowa~10K0.99×
19Kansas~9K0.98×
20Kentucky~10K0.95×
21Oklahoma~10K0.95×
22Utah~10K0.95×
23Oregon~10K0.94×
24Louisiana~10K0.93×
25Connecticut~10K0.93×
26Nevada~10K0.93×
27Alabama~20K0.92×
28Wisconsin~20K0.91×
29South Carolina~20K0.91×
30Maryland~20K0.90×
31Minnesota~20K0.90×
32Massachusetts~20K0.89×
33Missouri~20K0.89×
34Colorado~20K0.89×
35Washington~20K0.88×
36Tennessee~20K0.88×
37Indiana~20K0.88×
38Arizona~20K0.87×
39Virginia~20K0.85×
40Georgia~30K0.83×
41Michigan~30K0.83×
42New Jersey~20K0.83×
43North Carolina~30K0.82×
44Illinois~30K0.81×
45Ohio~30K0.81×
46Pennsylvania~30K0.80×
47New York~50K0.76×
48California~100K0.75×
49Florida~60K0.71×
50Texas~70K0.69×
Fig. 06

Affinity by region

Affinity by region — Climate change mitigation, United States
0.69×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Climate change mitigation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Climate change mitigation audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden25.65×
02Bob EvansFood & Beverages18.86×
03Honda CityCars & Mobility18.47×
04Médecins Sans FrontièresPolitics & Society17.51×
05Renewable energyBusiness & Career16.29×
06Water pollutionPolitics & Society13.09×
07Global warmingPolitics & Society12.14×
08PoliticoPolitics & Society11.77×
09Nobel Peace PrizePolitics & Society11.55×
10Škoda AutoCars & Mobility10.10×
11Wind powerHome & Garden9.85×
12New York PostNews7.91×
13Drudge ReportSports4.11×
14Solar energyHome & Garden3.73×
15FedExBusiness & Career3.40×
16PhilanthropyArts & Culture3.13×
17Charitable organizationPolitics & Society3.01×
18InnovationBusiness & Career2.87×
19Nonprofit organizationPolitics & Society2.66×
20American AirlinesTravel & Leisure2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Climate change mitigation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Climate change mitigation audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE7.36×
IndividualismJOY2.43×
Community OrientationOPEN2.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Climate change mitigation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
CreativityOPEN0.91×
DIY MentalityTHRILL0.96×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Climate change mitigation have in United States?

Climate change mitigation has an estimated audience of 1,173,610 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Climate change mitigation fans?

54.9% of Climate change mitigation fans are female, 45.1% are male, with an average age of 42.8 years.

03

Which brands do Climate change mitigation fans like most?

Climate change mitigation fans show strongest brand affinity for Sustainable energy (25.65×), Renewable energy (16.29×), and Politico (11.77×) over the country average.

04

Where do Climate change mitigation fans live in United States?

Climate change mitigation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Climate change mitigation fans also like?

Beyond Climate change mitigation itself, the audience over-indexes on Renewable energy (16.29×), Politico (11.77×), Bob Evans (18.86×), and New York Post (7.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Climate change mitigation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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