A data profile of the people who buy, follow and care about Climate change mitigation in United States — modelled from more than twelve digital signal sources. Climate change mitigation has an estimated audience of 1,173,610 people in United States.
The average Climate change mitigation fan in United States is 42.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sustainable energy, Renewable energy, Politico, with strongest over-indexing on Sustainable energy (25.65× the country average).
Demographically, the Climate change mitigation audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Climate change mitigation fan in United States is balanced, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Climate change mitigation profile in United States.
54.9% are female, 45.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.8 |
| Estimated audience size | 1,173,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 14% | |
| 30-39 | 11% | |
| 40-49 | 15% | |
| 50+ | 39% |
of the worldwide Climate change mitigation audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.2% |
| Germany | 20.7% |
| Australia | 7.4% |
Where the Climate change mitigation audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~3K | 1.46× | |
| 02 | Washington, District of Columbia | ~4K | 1.21× | |
| 03 | South Dakota | ~3K | 1.21× | |
| 04 | Montana | ~4K | 1.19× | |
| 05 | Rhode Island | ~4K | 1.17× | |
| 06 | Hawaii | ~6K | 1.15× | |
| 07 | Delaware | ~4K | 1.14× | |
| 08 | Alaska | ~3K | 1.13× | |
| 09 | New Hampshire | ~5K | 1.11× | |
| 10 | Idaho | ~6K | 1.09× | |
| 11 | West Virginia | ~6K | 1.09× | |
| 12 | Maine | ~5K | 1.09× | |
| 13 | North Dakota | ~3K | 1.07× | |
| 14 | New Mexico | ~6K | 1.04× | |
| 15 | Nebraska | ~6K | 1.02× | |
| 16 | Mississippi | ~10K | 1.00× | |
| 17 | Arkansas | ~10K | 0.99× | |
| 18 | Iowa | ~10K | 0.99× | |
| 19 | Kansas | ~9K | 0.98× | |
| 20 | Kentucky | ~10K | 0.95× | |
| 21 | Oklahoma | ~10K | 0.95× | |
| 22 | Utah | ~10K | 0.95× | |
| 23 | Oregon | ~10K | 0.94× | |
| 24 | Louisiana | ~10K | 0.93× | |
| 25 | Connecticut | ~10K | 0.93× | |
| 26 | Nevada | ~10K | 0.93× | |
| 27 | Alabama | ~20K | 0.92× | |
| 28 | Wisconsin | ~20K | 0.91× | |
| 29 | South Carolina | ~20K | 0.91× | |
| 30 | Maryland | ~20K | 0.90× | |
| 31 | Minnesota | ~20K | 0.90× | |
| 32 | Massachusetts | ~20K | 0.89× | |
| 33 | Missouri | ~20K | 0.89× | |
| 34 | Colorado | ~20K | 0.89× | |
| 35 | Washington | ~20K | 0.88× | |
| 36 | Tennessee | ~20K | 0.88× | |
| 37 | Indiana | ~20K | 0.88× | |
| 38 | Arizona | ~20K | 0.87× | |
| 39 | Virginia | ~20K | 0.85× | |
| 40 | Georgia | ~30K | 0.83× | |
| 41 | Michigan | ~30K | 0.83× | |
| 42 | New Jersey | ~20K | 0.83× | |
| 43 | North Carolina | ~30K | 0.82× | |
| 44 | Illinois | ~30K | 0.81× | |
| 45 | Ohio | ~30K | 0.81× | |
| 46 | Pennsylvania | ~30K | 0.80× | |
| 47 | New York | ~50K | 0.76× | |
| 48 | California | ~100K | 0.75× | |
| 49 | Florida | ~60K | 0.71× | |
| 50 | Texas | ~70K | 0.69× |
The strongest cross-interests of the Climate change mitigation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 25.65× | ||
| 02 | Bob Evans | Food & Beverages | 18.86× | ||
| 03 | Honda City | Cars & Mobility | 18.47× | ||
| 04 | Médecins Sans Frontières | Politics & Society | 17.51× | ||
| 05 | Renewable energy | Business & Career | 16.29× | ||
| 06 | Water pollution | Politics & Society | 13.09× | ||
| 07 | Global warming | Politics & Society | 12.14× | ||
| 08 | Politico | Politics & Society | 11.77× | ||
| 09 | Nobel Peace Prize | Politics & Society | 11.55× | ||
| 10 | Škoda Auto | Cars & Mobility | 10.10× | ||
| 11 | Wind power | Home & Garden | 9.85× | ||
| 12 | New York Post | News | 7.91× | ||
| 13 | Drudge Report | Sports | 4.11× | ||
| 14 | Solar energy | Home & Garden | 3.73× | ||
| 15 | FedEx | Business & Career | 3.40× | ||
| 16 | Philanthropy | Arts & Culture | 3.13× | ||
| 17 | Charitable organization | Politics & Society | 3.01× | ||
| 18 | Innovation | Business & Career | 2.87× | ||
| 19 | Nonprofit organization | Politics & Society | 2.66× | ||
| 20 | American Airlines | Travel & Leisure | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 7.36× | |
| Individualism | JOY | 2.43× | |
| Community Orientation | OPEN | 2.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.91× | |
| DIY Mentality | THRILL | 0.96× |
Climate change mitigation has an estimated audience of 1,173,610 people in United States, concentrated in California and Texas.
54.9% of Climate change mitigation fans are female, 45.1% are male, with an average age of 42.8 years.
Climate change mitigation fans show strongest brand affinity for Sustainable energy (25.65×), Renewable energy (16.29×), and Politico (11.77×) over the country average.
Climate change mitigation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Climate change mitigation itself, the audience over-indexes on Renewable energy (16.29×), Politico (11.77×), Bob Evans (18.86×), and New York Post (7.91×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Climate change mitigation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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