Médecins Sans Frontières Audience in United States

Médecins Sans Frontières logo

Médecins Sans Frontières has an estimated audience of 954,417 people in United States. 62.9% are female, 37.1% are male, average age 43.1. Top regions: California, New York, Texas. Top brand affinities: Bangladesh, Non-governmental organization, Humanitarian crisis, Jane Goodall, South Yemen.

The average Médecins Sans Frontières fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bangladesh, Non-governmental organization, Humanitarian crisis, with strongest over-indexing on Bangladesh (15.25× the country average). Demographically, the Médecins Sans Frontières audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of Médecins Sans Frontières fans

Demographic split for Médecins Sans Frontières audience in United States
MetricValue
Female62.9%
Male37.1%
Average age43.1
Estimated audience size954,417

Audience persona

The typical Médecins Sans Frontières fan in United States is more female, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Bangladesh.

Top regions in United States

Top regions ranked by reach for Médecins Sans Frontières in United States
RegionReachAffinity
California111,6381.06×
New York78,3941.47×
Texas71,7610.87×
Florida60,8090.94×
Illinois31,9901.01×
Virginia29,5391.27×
Pennsylvania28,8900.9×
Georgia28,0890.96×
New Jersey27,9821.15×
North Carolina27,1630.95×
Washington25,5581.33×
Massachusetts23,5281.25×
Michigan22,8610.92×
Ohio21,1570.72×
Maryland20,1351.23×
Arizona18,8690.97×
Colorado18,3601.22×
Tennessee15,3030.8×
Indiana14,6460.84×
Minnesota14,5511.06×
Wisconsin13,7190.96×
Missouri13,1910.86×
Oklahoma11,2711.06×
Connecticut10,3811.08×
Alabama10,2240.77×
South Carolina9,7920.68×
Oregon9,6720.88×
Utah9,5141.11×
Nevada9,2001×
Kentucky8,6840.73×
Nebraska8,5041.78×
Louisiana8,0650.66×
New Mexico7,3121.53×
Kansas6,7200.89×
Washington, District of Columbia6,6512.32×
Iowa5,8930.75×
Arkansas5,3950.69×
Mississippi5,0400.64×
Hawaii4,6681.14×
West Virginia4,0540.91×
Maine3,8511.13×
New Hampshire3,6040.96×
Idaho3,2510.68×
Montana2,7651.04×
Rhode Island2,6310.87×
Alaska2,0441×
North Dakota1,9090.97×
Delaware1,8850.72×
Vermont1,7031.02×
South Dakota1,1910.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Médecins Sans Frontières audience
BrandAffinityCategory
Bangladesh15.25×Travel & Leisure
Non-governmental organization8.5×Politics & Society
Humanitarian crisis55.42×Politics & Society
Jane Goodall12.83×Pets & Animals
South Yemen57.66×Travel & Leisure
Google News5.96×News
Voting8.23×Politics & Society
Voting Rights Act of 196531.52×Politics & Society
South Sudan34.24×Travel & Leisure
Humanitarian aid12.23×Health
Donation5.02×Business & Career
Effects of global warming17.12×Politics & Society
Political campaign7.5×Politics & Society
The Gilded Age4.32×Movies & TV
Fossil fuel11.96×Politics & Society
Supreme court13.11×Politics & Society
Opinion poll7.41×News
Mark Kelly24.89×Politics & Society
Before Midnight (film)14.81×Movies & TV
Supreme Court of the United States8.28×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Médecins Sans Frontières audience
TraitClusterScore
SustainabilityBALANCE2.63
Luxury OrientationPREMIUM2.36
Risk AppetiteTHRILL1.66
PatriotismCONSERVATISM1.61
Community OrientationOPEN1.55
MindfulnessBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Médecins Sans Frontières
CountryShare
United States19.9%
Brazil14.2%
France10.2%

See Médecins Sans Frontières audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does Médecins Sans Frontières have in United States?

Médecins Sans Frontières has an estimated audience of 954,417 people in United States, concentrated in California and New York.

What is the gender split and age of Médecins Sans Frontières fans?

62.9% of Médecins Sans Frontières fans are female, 37.1% are male, with an average age of 43.1 years.

Which brands do Médecins Sans Frontières fans like most?

Médecins Sans Frontières fans show strongest brand affinity for Bangladesh (15.25×), Non-governmental organization (8.5×), and Humanitarian crisis (55.42×) over the country average.

Where do Médecins Sans Frontières fans live in United States?

Médecins Sans Frontières fans in United States are most concentrated in California (reach 111,638), New York (reach 78,394), and Texas (reach 71,761). These three regions account for the largest share of the active audience.

What other brands do Médecins Sans Frontières fans also like?

Beyond Médecins Sans Frontières itself, the audience over-indexes on Non-governmental organization (8.5×), Humanitarian crisis (55.42×), Jane Goodall (12.83×), and South Yemen (57.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Médecins Sans Frontières. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.