A data profile of the people who buy, follow and care about Médecins Sans Frontières in United States — modelled from more than twelve digital signal sources. Médecins Sans Frontières has an estimated audience of 957,077 people in United States.
The average Médecins Sans Frontières fan in United States is 43.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Lindsey Graham, Mitch McConnell, Susan Collins, with strongest over-indexing on Lindsey Graham (10.18× the country average).
Demographically, the Médecins Sans Frontières audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Médecins Sans Frontières fan in United States is more female, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Lindsey Graham.
The key figures that characterise the Médecins Sans Frontières profile in United States.
62.9% are female, 37.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 43.1 |
| Estimated audience size | 957,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 14% | |
| 30-39 | 13% | |
| 40-49 | 16% | |
| 50+ | 38% |
Where the Médecins Sans Frontières audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~6K | 2.14× | |
| 02 | Nebraska | ~7K | 1.53× | |
| 03 | New Mexico | ~7K | 1.43× | |
| 04 | New York | ~70K | 1.36× | |
| 05 | Washington | ~20K | 1.30× | |
| 06 | Virginia | ~30K | 1.25× | |
| 07 | Massachusetts | ~20K | 1.22× | |
| 08 | Maryland | ~20K | 1.21× | |
| 09 | Colorado | ~20K | 1.16× | |
| 10 | Maine | ~4K | 1.16× | |
| 11 | Hawaii | ~5K | 1.15× | |
| 12 | New Jersey | ~30K | 1.10× | |
| 13 | Montana | ~3K | 1.10× | |
| 14 | Utah | ~9K | 1.09× | |
| 15 | Vermont | ~2K | 1.08× | |
| 16 | Alaska | ~2K | 1.07× | |
| 17 | Oklahoma | ~10K | 1.06× | |
| 18 | North Dakota | ~2K | 1.05× | |
| 19 | Minnesota | ~10K | 1.04× | |
| 20 | Connecticut | ~10K | 1.04× | |
| 21 | California | ~100K | 1.03× | |
| 22 | New Hampshire | ~4K | 1.00× | |
| 23 | Nevada | ~9K | 0.98× | |
| 24 | North Carolina | ~30K | 0.96× | |
| 25 | Illinois | ~30K | 0.95× | |
| 26 | Georgia | ~30K | 0.95× | |
| 27 | West Virginia | ~4K | 0.95× | |
| 28 | Wisconsin | ~10K | 0.93× | |
| 29 | Rhode Island | ~3K | 0.93× | |
| 30 | Florida | ~60K | 0.92× | |
| 31 | Kansas | ~7K | 0.92× | |
| 32 | Arizona | ~20K | 0.91× | |
| 33 | Oregon | ~10K | 0.90× | |
| 34 | Michigan | ~20K | 0.89× | |
| 35 | Pennsylvania | ~30K | 0.88× | |
| 36 | Texas | ~70K | 0.87× | |
| 37 | Missouri | ~10K | 0.87× | |
| 38 | Indiana | ~10K | 0.84× | |
| 39 | Arkansas | ~7K | 0.84× | |
| 40 | Delaware | ~2K | 0.83× | |
| 41 | Tennessee | ~20K | 0.82× | |
| 42 | Iowa | ~6K | 0.81× | |
| 43 | Alabama | ~10K | 0.80× | |
| 44 | South Dakota | ~2K | 0.80× | |
| 45 | Kentucky | ~9K | 0.77× | |
| 46 | Idaho | ~4K | 0.77× | |
| 47 | Mississippi | ~6K | 0.76× | |
| 48 | South Carolina | ~10K | 0.73× | |
| 49 | Louisiana | ~9K | 0.73× | |
| 50 | Ohio | ~20K | 0.72× |
The strongest cross-interests of the Médecins Sans Frontières audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South Yemen | Travel & Leisure | 57.66× | ||
| 02 | Humanitarian crisis | Politics & Society | 55.42× | ||
| 03 | South Sudan | Travel & Leisure | 34.24× | ||
| 04 | Voting Rights Act of 1965 | Politics & Society | 31.52× | ||
| 05 | Ron Wyden | Politics & Society | 21.37× | ||
| 06 | Susan Collins | Politics & Society | 19.35× | ||
| 07 | Ro Khanna | Politics & Society | 17.42× | ||
| 08 | Effects of global warming | Politics & Society | 17.12× | ||
| 09 | Bangladesh | Travel & Leisure | 15.25× | ||
| 10 | Sherrod Brown | Politics & Society | 14.81× | ||
| 11 | Amy Klobuchar | Politics & Society | 13.73× | ||
| 12 | Jane Goodall | Pets & Animals | 12.83× | ||
| 13 | Humanitarian aid | Health | 12.23× | ||
| 14 | Lindsey Graham | Politics & Society | 10.18× | ||
| 15 | Adam Schiff | Politics & Society | 10.02× | ||
| 16 | Non-governmental organization | Politics & Society | 8.50× | ||
| 17 | Voting | Politics & Society | 8.23× | ||
| 18 | Mitch McConnell | Politics & Society | 6.81× | ||
| 19 | Google News | News | 5.96× | ||
| 20 | Donation | Business & Career | 5.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.06× | |
| Community Orientation | OPEN | 1.84× | |
| Spirituality | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.54× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Indulgence | JOY | 0.77× |
Médecins Sans Frontières has an estimated audience of 957,077 people in United States, concentrated in California and New York.
62.9% of Médecins Sans Frontières fans are female, 37.1% are male, with an average age of 43.1 years.
Médecins Sans Frontières fans show strongest brand affinity for Lindsey Graham (10.18×), Mitch McConnell (6.81×), and Susan Collins (19.35×) over the country average.
Médecins Sans Frontières fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Médecins Sans Frontières itself, the audience over-indexes on Mitch McConnell (6.81×), Susan Collins (19.35×), Ro Khanna (17.42×), and Bangladesh (15.25×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Médecins Sans Frontières. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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