Southern Poverty Law Center Audience in United States
Southern Poverty Law Center has an estimated audience of 986,494 people in United States. 57.1% are female, 42.9% are male, average age 44.6. Top regions: California, New York, Florida. Top brand affinities: Charli XCX, Irina Shayk, Cyndi Lauper, Politico, Sustainable energy.
The average Southern Poverty Law Center fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Charli XCX, Irina Shayk, Cyndi Lauper, with strongest over-indexing on Charli XCX (27.95× the country average). Demographically, the Southern Poverty Law Center audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of Southern Poverty Law Center fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 44.6 |
| Estimated audience size | 986,494 |
Audience persona
The typical Southern Poverty Law Center fan in United States is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Charli XCX.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 83,366 | 0.77× |
| New York | 49,818 | 0.9× |
| Florida | 48,190 | 0.72× |
| Georgia | 45,196 | 1.49× |
| Texas | 43,733 | 0.52× |
| Alabama | 39,467 | 2.86× |
| Virginia | 31,928 | 1.33× |
| North Carolina | 31,769 | 1.07× |
| Pennsylvania | 28,801 | 0.87× |
| Illinois | 28,645 | 0.87× |
| Massachusetts | 25,390 | 1.31× |
| Washington | 23,942 | 1.21× |
| Ohio | 22,655 | 0.75× |
| Maryland | 22,276 | 1.31× |
| Michigan | 20,238 | 0.78× |
| Tennessee | 18,839 | 0.95× |
| New Jersey | 18,141 | 0.72× |
| Louisiana | 18,006 | 1.42× |
| Colorado | 16,127 | 1.04× |
| Oregon | 14,961 | 1.32× |
| Minnesota | 14,650 | 1.04× |
| Wisconsin | 13,397 | 0.9× |
| Mississippi | 13,219 | 1.63× |
| South Carolina | 12,535 | 0.84× |
| Washington, District of Columbia | 12,457 | 4.2× |
| Indiana | 12,251 | 0.68× |
| Missouri | 12,159 | 0.76× |
| Arizona | 10,751 | 0.53× |
| Connecticut | 10,085 | 1.02× |
| Kentucky | 9,639 | 0.78× |
| Oklahoma | 7,281 | 0.66× |
| Arkansas | 6,736 | 0.83× |
| Iowa | 5,705 | 0.7× |
| Kansas | 5,477 | 0.7× |
| Utah | 5,464 | 0.62× |
| Maine | 4,584 | 1.3× |
| New Mexico | 4,231 | 0.86× |
| Nevada | 4,151 | 0.44× |
| New Hampshire | 4,038 | 1.04× |
| Idaho | 3,765 | 0.76× |
| West Virginia | 3,294 | 0.72× |
| Rhode Island | 3,145 | 1× |
| Nebraska | 2,990 | 0.6× |
| Montana | 2,794 | 1.02× |
| Vermont | 2,771 | 1.6× |
| Hawaii | 2,470 | 0.58× |
| Delaware | 1,966 | 0.72× |
| Alaska | 1,603 | 0.76× |
| South Dakota | 1,025 | 0.45× |
| Wyoming | 899 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charli XCX | 27.95× | Music & Radio |
| Irina Shayk | 37.98× | Fashion & Accessoires |
| Cyndi Lauper | 18× | Music & Radio |
| Politico | 8.5× | Politics & Society |
| Sustainable energy | 5.13× | Home & Garden |
| New York Post | 4.28× | News |
| The Washington Post | 4.28× | News |
| Renewable energy | 3.57× | Business & Career |
| FC Bayern Munich | 3.9× | Sports |
| CNN | 1.88× | Movies & TV |
| Activism | 2.75× | Politics & Society |
| Singer-songwriter | 1.98× | Music & Radio |
| Non-fiction books | 3.68× | Literature |
| Chase (bank) | 2.19× | Business & Career |
| 1.68× | Internet & Social Media | |
| MSNBC | 3.59× | Movies & TV |
| Philanthropy | 2.57× | Arts & Culture |
| Drudge Report | 3.22× | Sports |
| Livemusic | 2.28× | Music & Radio |
| Podcast | 1.58× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.7 |
| Community Orientation | OPEN | 1.93 |
| Individualism | JOY | 1.8 |
| Patriotism | CONSERVATISM | 1.61 |
| Design Affinity | PREMIUM | 1.52 |
| LGBTQ+ Identity | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.7% |
| Germany | 0.7% |
| United Kingdom | 0.7% |
See Southern Poverty Law Center audiences in other countries
- Southern Poverty Law Center — Germany
- Southern Poverty Law Center — United Kingdom
- Southern Poverty Law Center — France
- Southern Poverty Law Center — Italy
- Southern Poverty Law Center — Spain
- Southern Poverty Law Center — Brazil
- Southern Poverty Law Center — Japan
- Southern Poverty Law Center — South Korea
- Southern Poverty Law Center — India
More Non-governmental organization audiences in United States
- UNICEF (3,356,475)
- International Chamber of Commerce (1,246,246)
- Common Sense Media (1,027,106)
- Médecins Sans Frontières (954,417)
- National Science Teachers Association (885,239)
Frequently asked questions
How many fans does Southern Poverty Law Center have in United States?
Southern Poverty Law Center has an estimated audience of 986,494 people in United States, concentrated in California and New York.
What is the gender split and age of Southern Poverty Law Center fans?
57.1% of Southern Poverty Law Center fans are female, 42.9% are male, with an average age of 44.6 years.
Which brands do Southern Poverty Law Center fans like most?
Southern Poverty Law Center fans show strongest brand affinity for Charli XCX (27.95×), Irina Shayk (37.98×), and Cyndi Lauper (18×) over the country average.
Where do Southern Poverty Law Center fans live in United States?
Southern Poverty Law Center fans in United States are most concentrated in California (reach 83,366), New York (reach 49,818), and Florida (reach 48,190). These three regions account for the largest share of the active audience.
What other brands do Southern Poverty Law Center fans also like?
Beyond Southern Poverty Law Center itself, the audience over-indexes on Irina Shayk (37.98×), Cyndi Lauper (18×), Politico (8.5×), and Sustainable energy (5.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Southern Poverty Law Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.