Rascasse Audience Intelligence

Southern Poverty Law Center Audience in United States

A data profile of the people who buy, follow and care about Southern Poverty Law Center in United States — modelled from more than twelve digital signal sources. Southern Poverty Law Center has an estimated audience of 1,135,349 people in United States.

#3among Non-governmental organization in United States#183among NGO / Political Party in United States#1297in Politics & Society

The average Southern Poverty Law Center fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cyndi Lauper, Charli XCX, Irina Shayk, with strongest over-indexing on Cyndi Lauper (20.95× the country average).

Demographically, the Southern Poverty Law Center audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southern Poverty Law Center fan in United States is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Cyndi Lauper.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southern Poverty Law Center profile in United States.

Audience size
1.1M
in United States
Gender
57.1%♀
42.9% male
Age
44.6
average years
Country rank
#21701
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+698%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southern Poverty Law Center fans

57.1% are female, 42.9% are male, average age 44.6.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Southern Poverty Law Center audience in United States
MetricValue
Female57.1%
Male42.9%
Average age44.6
Estimated audience size1,135,349
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Southern Poverty Law Center audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3917%
40-4922%
50+36%
Fig. 04

Worldwide distribution

96.9%

of the worldwide Southern Poverty Law Center audience comes from United States.

Worldwide audience distribution share by country for Southern Poverty Law Center
CountryShare
United States96.9%
United Kingdom0.7%
Germany0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southern Poverty Law Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Southern Poverty Law Center fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.40×
02Alabama~40K2.57×
03Mississippi~10K1.55×
04Louisiana~20K1.41×
05Virginia~30K1.34×
06Georgia~40K1.33×
07Vermont~2K1.32×
08Maryland~20K1.23×
09Maine~4K1.16×
10Oregon~10K1.12×
11Massachusetts~20K1.10×
12New Hampshire~4K1.05×
13Tennessee~20K1.04×
14Washington~20K1.04×
15North Carolina~30K1.02×
16Connecticut~10K1.01×
17Montana~3K1.01×
18South Carolina~10K0.97×
19Alaska~2K0.97×
20Colorado~10K0.96×
21Minnesota~10K0.95×
22Rhode Island~3K0.94×
23Missouri~10K0.93×
24Arkansas~7K0.91×
25Idaho~4K0.91×
26Illinois~30K0.90×
27Wisconsin~10K0.90×
28New Mexico~4K0.89×
29New York~50K0.87×
30Michigan~20K0.87×
31Pennsylvania~30K0.86×
32Kentucky~10K0.86×
33Delaware~2K0.85×
34West Virginia~4K0.84×
35Kansas~6K0.82×
36New Jersey~20K0.80×
37Iowa~6K0.80×
38Florida~50K0.79×
39Ohio~20K0.79×
40Nebraska~4K0.79×
41Oklahoma~9K0.78×
42South Dakota~2K0.78×
43North Dakota~2K0.78×
44Indiana~10K0.77×
45California~80K0.73×
46Utah~6K0.72×
47Hawaii~3K0.71×
48Arizona~10K0.70×
49Texas~60K0.66×
50Nevada~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Southern Poverty Law Center, United States
0.65×1.00×3.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southern Poverty Law Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southern Poverty Law Center audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires27.47×
02Cyndi LauperMusic & Radio20.95×
03Amnesty InternationalPolitics & Society18.08×
04Charli XCXMusic & Radio17.03×
05PoliticoPolitics & Society9.78×
06Sustainable energyHome & Garden6.77×
07IndividualismPolitics & Society6.68×
08Human rightsPolitics & Society6.40×
09Late-night talk showMovies & TV6.08×
10The Washington PostNews4.97×
11New York PostNews4.92×
12Renewable energyBusiness & Career4.77×
13MSNBCMovies & TV4.31×
14Emmy AwardMovies & TV4.11×
15PhilanthropyArts & Culture3.66×
16ActivismPolitics & Society3.03×
17Trader Joe'sShopping2.15×
18Nonprofit organizationPolitics & Society2.03×
19PodcastMusic & Radio2.00×
20CNNMovies & TV1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southern Poverty Law Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southern Poverty Law Center audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.11×
IndividualismJOY3.00×
PatriotismCONSERVATISM2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southern Poverty Law Center audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
ExtroversionTHRILL0.83×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southern Poverty Law Center have in United States?

Southern Poverty Law Center has an estimated audience of 1,135,349 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Southern Poverty Law Center fans?

57.1% of Southern Poverty Law Center fans are female, 42.9% are male, with an average age of 44.6 years.

03

Which brands do Southern Poverty Law Center fans like most?

Southern Poverty Law Center fans show strongest brand affinity for Cyndi Lauper (20.95×), Charli XCX (17.03×), and Irina Shayk (27.47×) over the country average.

04

Where do Southern Poverty Law Center fans live in United States?

Southern Poverty Law Center fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Southern Poverty Law Center fans also like?

Beyond Southern Poverty Law Center itself, the audience over-indexes on Charli XCX (17.03×), Irina Shayk (27.47×), Politico (9.78×), and Sustainable energy (6.77×) compared to the United States average.

Appendix

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See Southern Poverty Law Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Poverty Law Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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