Southern Poverty Law Center Audience in United States

Southern Poverty Law Center logo

Southern Poverty Law Center has an estimated audience of 986,494 people in United States. 57.1% are female, 42.9% are male, average age 44.6. Top regions: California, New York, Florida. Top brand affinities: 3D printing, Natural rubber, Product design, Albany County, New York, Solo climbing.

The average Southern Poverty Law Center fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include 3D printing, Natural rubber, Product design, with strongest over-indexing on 3D printing (2.52× the country average). Demographically, the Southern Poverty Law Center audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of Southern Poverty Law Center fans

Demographic split for Southern Poverty Law Center audience in United States
MetricValue
Female57.1%
Male42.9%
Average age44.6
Estimated audience size986,494

Audience persona

The typical Southern Poverty Law Center fan in United States is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Southern Poverty Law Center in United States
RegionReachAffinity
California83,3660.77×
New York49,8180.9×
Florida48,1900.72×
Georgia45,1961.49×
Texas43,7330.52×
Alabama39,4672.86×
Virginia31,9281.33×
North Carolina31,7691.07×
Pennsylvania28,8010.87×
Illinois28,6450.87×
Massachusetts25,3901.31×
Washington23,9421.21×
Ohio22,6550.75×
Maryland22,2761.31×
Michigan20,2380.78×
Tennessee18,8390.95×
New Jersey18,1410.72×
Louisiana18,0061.42×
Colorado16,1271.04×
Oregon14,9611.32×
Minnesota14,6501.04×
Wisconsin13,3970.9×
Mississippi13,2191.63×
South Carolina12,5350.84×
Washington, District of Columbia12,4574.2×
Indiana12,2510.68×
Missouri12,1590.76×
Arizona10,7510.53×
Connecticut10,0851.02×
Kentucky9,6390.78×
Oklahoma7,2810.66×
Arkansas6,7360.83×
Iowa5,7050.7×
Kansas5,4770.7×
Utah5,4640.62×
Maine4,5841.3×
New Mexico4,2310.86×
Nevada4,1510.44×
New Hampshire4,0381.04×
Idaho3,7650.76×
West Virginia3,2940.72×
Rhode Island3,1451×
Nebraska2,9900.6×
Montana2,7941.02×
Vermont2,7711.6×
Hawaii2,4700.58×
Delaware1,9660.72×
Alaska1,6030.76×
South Dakota1,0250.45×
Wyoming8990.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern Poverty Law Center audience
BrandAffinityCategory
3D printing2.52×Technology & Electronics
Natural rubber1.92×Cars & Mobility
Product design1.71×Business & Career
Albany County, New York9.76×Travel & Leisure
Solo climbing5.71×Sports
Necktie4×Fashion & Accessoires
Regional styles of Mexican music2.08×Music & Radio
Enfamil4.34×Kids & Family
UK garage3.34×Music & Radio
Ayrton Senna5.64×Sports
IS (Infinite Stratos)1.87×Literature
Gemma Ward8.25×Fashion & Accessoires
Final Fantasy VII (Famicom)6.4×Games
Mariel Hemingway4.49×Fashion & Accessoires
Tierra Cali3.29×Travel & Leisure
Business English2.4×Business & Career
Janitor2.42×Home & Garden
Gary Clark, Jr.4.81×Music & Radio
WESH 2 News1.77×Movies & TV
lose it14.7×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern Poverty Law Center audience
TraitClusterScore
SustainabilityBALANCE2.7
Community OrientationOPEN1.93
IndividualismJOY1.8
PatriotismCONSERVATISM1.61
Design AffinityPREMIUM1.52
LGBTQ+ IdentityOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Southern Poverty Law Center
CountryShare
United States96.7%
Germany0.7%
United Kingdom0.7%

See Southern Poverty Law Center audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does Southern Poverty Law Center have in United States?

Southern Poverty Law Center has an estimated audience of 986,494 people in United States, concentrated in California and New York.

What is the gender split and age of Southern Poverty Law Center fans?

57.1% of Southern Poverty Law Center fans are female, 42.9% are male, with an average age of 44.6 years.

Which brands do Southern Poverty Law Center fans like most?

Southern Poverty Law Center fans show strongest brand affinity for 3D printing (2.52×), Natural rubber (1.92×), and Product design (1.71×) over the country average.

Where do Southern Poverty Law Center fans live in United States?

Southern Poverty Law Center fans in United States are most concentrated in California (reach 83,366), New York (reach 49,818), and Florida (reach 48,190). These three regions account for the largest share of the active audience.

What other brands do Southern Poverty Law Center fans also like?

Beyond Southern Poverty Law Center itself, the audience over-indexes on Natural rubber (1.92×), Product design (1.71×), Albany County, New York (9.76×), and Solo climbing (5.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Poverty Law Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.