UNICEF Audience in United States

UNICEF logo

UNICEF has an estimated audience of 3,356,474 people in United States. 63.6% are female, 36.4% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Angie Harmon, Baby food, Audrey Hepburn, Matthew Broderick, God.

The average UNICEF fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Angie Harmon, Baby food, Audrey Hepburn, with strongest over-indexing on Angie Harmon (12.8× the country average). Demographically, the UNICEF audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of UNICEF fans

Demographic split for UNICEF audience in United States
MetricValue
Female63.6%
Male36.4%
Average age41.8
Estimated audience size3,356,474

Audience persona

The typical UNICEF fan in United States is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Angie Harmon.

Top regions in United States

Top regions ranked by reach for UNICEF in United States
RegionReachAffinity
California458,3871.24×
New York346,5781.85×
Texas270,7700.94×
Florida232,9841.03×
Illinois117,7311.05×
Pennsylvania115,5741.02×
Virginia114,6191.4×
New Jersey111,5101.31×
Georgia108,3201.05×
North Carolina96,1810.95×
Massachusetts96,1081.45×
Ohio89,8040.87×
Maryland85,5321.48×
Michigan83,4390.95×
Washington81,8771.22×
Arizona57,6610.84×
Tennessee55,9140.83×
Indiana54,6820.89×
Colorado52,3060.99×
Minnesota46,6540.97×
Missouri46,3840.86×
Wisconsin44,6590.88×
Connecticut44,0631.31×
Oregon40,7581.06×
South Carolina40,4750.8×
Kentucky36,0550.86×
Louisiana32,2800.75×
Washington, District of Columbia32,1583.19×
Alabama30,3400.65×
Utah28,5660.95×
Oklahoma27,7990.75×
Nevada25,4710.78×
Iowa22,9070.83×
Kansas21,6510.82×
Arkansas18,4480.67×
Mississippi17,0220.62×
Hawaii15,1741.05×
Nebraska13,6910.81×
Idaho13,6230.81×
New Hampshire13,1641×
New Mexico12,7300.76×
Rhode Island12,6191.18×
Maine12,1011.01×
West Virginia11,4290.73×
Delaware8,5170.92×
Montana6,7970.73×
Alaska6,6340.92×
Vermont6,5711.12×
South Dakota5,5080.71×
North Dakota4,1930.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UNICEF audience
BrandAffinityCategory
Angie Harmon12.8×Movies & TV
Baby food4.51×Kids & Family
Audrey Hepburn9.2×Movies & TV
Matthew Broderick10.13×Movies & TV
God2.08×Politics & Society
Fox News Channel1.54×Movies & TV
Pinterest1.65×Internet & Social Media
Virtue2.1×Politics & Society
Solidarity10.89×Politics & Society
Motherhood1.56×Kids & Family
Symptom2.23×Health
MSN1.89×News
Friendship1.69×Kids & Family
The Gilded Age2.4×Movies & TV
CNN1.58×Movies & TV
Physician2.05×Business & Career
Jesus1.86×Politics & Society
Day2.01×Business & Career
Hobby Lobby1.66×Home & Garden
Whole Foods Market1.66×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UNICEF audience
TraitClusterScore
SustainabilityBALANCE2.07
Community OrientationOPEN1.62
LGBTQ+ IdentityOPEN1.4
Family OrientationCONSERVATISM1.4
Design AffinityPREMIUM1.36
MindfulnessBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for UNICEF
CountryShare
United States10.7%
India9.9%
Italy6.1%

See UNICEF audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does UNICEF have in United States?

UNICEF has an estimated audience of 3,356,474 people in United States, concentrated in California and New York.

What is the gender split and age of UNICEF fans?

63.6% of UNICEF fans are female, 36.4% are male, with an average age of 41.8 years.

Which brands do UNICEF fans like most?

UNICEF fans show strongest brand affinity for Angie Harmon (12.8×), Baby food (4.51×), and Audrey Hepburn (9.2×) over the country average.

Where do UNICEF fans live in United States?

UNICEF fans in United States are most concentrated in California (reach 458,387), New York (reach 346,578), and Texas (reach 270,770). These three regions account for the largest share of the active audience.

What other brands do UNICEF fans also like?

Beyond UNICEF itself, the audience over-indexes on Baby food (4.51×), Audrey Hepburn (9.2×), Matthew Broderick (10.13×), and God (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UNICEF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.