Rascasse Audience Intelligence

UNICEF Audience in United States

A data profile of the people who buy, follow and care about UNICEF in United States — modelled from more than twelve digital signal sources. UNICEF has an estimated audience of 3,340,330 people in United States.

#1among Non-governmental organization in United States#50among NGO / Political Party in United States#613in Politics & Society

The average UNICEF fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include City Bank, Angie Harmon, Baby food, with strongest over-indexing on City Bank (7.17× the country average).

Demographically, the UNICEF audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UNICEF fan in United States is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for City Bank.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UNICEF profile in United States.

Audience size
3.3M
in United States
Gender
63.6%♀
36.4% male
Age
41.8
average years
Country rank
#9393
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UNICEF fans

63.6% are female, 36.4% are male, average age 41.8.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for UNICEF audience in United States
MetricValue
Female63.6%
Male36.4%
Average age41.8
Estimated audience size3,340,330
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the UNICEF audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3917%
40-4918%
50+31%
Fig. 04

Worldwide distribution

10.6%

of the worldwide UNICEF audience comes from United States.

Worldwide audience distribution share by country for UNICEF
CountryShare
United States10.6%
India9.7%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UNICEF audience in United States is strongest.

Fig. 05

Top regions by affinity

UNICEF fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.81×
02New York~300K1.81×
03Maryland~80K1.41×
04Massachusetts~90K1.36×
05Virginia~100K1.31×
06Connecticut~40K1.31×
07New Jersey~100K1.29×
08California~500K1.23×
09Washington~80K1.15×
10Rhode Island~10K1.14×
11Vermont~7K1.14×
12Illinois~100K1.05×
13Georgia~100K1.05×
14Oregon~40K1.04×
15Pennsylvania~100K1.03×
16Hawaii~10K1.03×
17New Hampshire~10K1.03×
18Maine~10K1.03×
19North Carolina~100K1.00×
20Texas~300K0.98×
21Florida~200K0.98×
22Minnesota~50K0.98×
23Alaska~7K0.98×
24Utah~30K0.97×
25Delaware~9K0.96×
26Michigan~80K0.95×
27Colorado~50K0.94×
28Wisconsin~50K0.94×
29Indiana~50K0.89×
30Nebraska~10K0.88×
31Missouri~50K0.87×
32Kentucky~40K0.87×
33Iowa~20K0.87×
34Kansas~20K0.86×
35Ohio~90K0.85×
36Idaho~10K0.85×
37Arizona~60K0.84×
38South Carolina~40K0.83×
39West Virginia~10K0.83×
40Montana~8K0.82×
41South Dakota~6K0.82×
42Tennessee~50K0.81×
43Nevada~30K0.81×
44New Mexico~10K0.81×
45North Dakota~6K0.81×
46Louisiana~30K0.78×
47Arkansas~20K0.76×
48Oklahoma~30K0.75×
49Alabama~30K0.72×
50Mississippi~20K0.68×
Fig. 06

Affinity by region

Affinity by region — UNICEF, United States
0.68×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UNICEF audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UNICEF audience
#·InterestCategoryAffinity×
01Angie HarmonMovies & TV12.80×
02SolidarityPolitics & Society10.89×
03Matthew BroderickMovies & TV10.13×
04Audrey HepburnMovies & TV9.20×
05City BankBusiness & Career7.17×
06Baby foodKids & Family4.51×
07SymptomHealth2.23×
08VirtuePolitics & Society2.10×
09GodPolitics & Society2.08×
10PhysicianBusiness & Career2.05×
11DayBusiness & Career2.01×
12Mitch McConnellPolitics & Society2.00×
13MSNNews1.89×
14JesusPolitics & Society1.86×
15FriendshipKids & Family1.69×
16Hobby LobbyHome & Garden1.66×
17Whole Foods MarketShopping1.66×
18PinterestInternet & Social Media1.65×
19CNNMovies & TV1.58×
20MotherhoodKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UNICEF audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UNICEF audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.60×
Healthy LifestyleBALANCE1.46×
TravellingTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UNICEF audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
PatriotismCONSERVATISM1.10×
Sports ActivityPOWER1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UNICEF have in United States?

UNICEF has an estimated audience of 3,340,330 people in United States, concentrated in California and New York.

02

What is the gender split and age of UNICEF fans?

63.6% of UNICEF fans are female, 36.4% are male, with an average age of 41.8 years.

03

Which brands do UNICEF fans like most?

UNICEF fans show strongest brand affinity for City Bank (7.17×), Angie Harmon (12.8×), and Baby food (4.51×) over the country average.

04

Where do UNICEF fans live in United States?

UNICEF fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do UNICEF fans also like?

Beyond UNICEF itself, the audience over-indexes on Angie Harmon (12.8×), Baby food (4.51×), Audrey Hepburn (9.2×), and Matthew Broderick (10.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in United States

See UNICEF audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UNICEF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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