Symptom Audience in United States
Symptom has an estimated audience of 44,542,865 people in United States. 68.9% are female, 31.1% are male, average age 46.0. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, Diane Keaton.
Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Symptom audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Health · Type: Topic
Demographics of Symptom fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 46.0 |
| Estimated audience size | 44,542,865 |
Audience persona
The typical Symptom fan in United States is more female, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Capital One | 20.4× | Business & Career |
| Google Maps | 13.78× | Internet & Social Media |
| Indeed.com | 12.57× | Business & Career |
| Diane Keaton | 17.67× | Movies & TV |
| CarGurus | 15.45× | Cars & Mobility |
| Billy Bob Thornton | 22.43× | Movies & TV |
| Google News | 13.57× | News |
| AccuWeather | 14.79× | Home & Garden |
| Demi Moore | 20.32× | Movies & TV |
| Circle K | 13.96× | Shopping |
| Khan Academy | 15.78× | Business & Career |
| Catherine Zeta-Jones | 21.53× | Movies & TV |
| Bruce Willis | 13.26× | Movies & TV |
| DeviantArt | 12.67× | Internet & Social Media |
| Patrick Swayze | 22.17× | Movies & TV |
| Enterprise Rent-A-Car | 10.8× | Cars & Mobility |
| Kendra Scott | 18.03× | Fashion & Accessoires |
| Aaron Rodgers | 10.79× | Sports |
| Clint Eastwood | 15.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.13 |
| Price Sensitivity | PREMIUM | 1.1 |
| Need for Security | CONSERVATISM | 1.09 |
| Community Orientation | OPEN | 1.05 |
| Extroversion | THRILL | 1.03 |
| Indulgence | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 6.3% |
| Australia | 3.4% |
See Symptom audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Symptom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.