Symptom Audience in United States
Symptom has an estimated audience of 44,542,865 people in United States. 68.9% are female, 31.1% are male, average age 46.0. Top brand affinities: Keene, New Hampshire, Johan Glans, PropertyGuys.com, University of Hawaii Maui College, The Gioi Nuoc Hoa.
Top brand affinities include Keene, New Hampshire, Johan Glans, PropertyGuys.com, with strongest over-indexing on Keene, New Hampshire (675.0× the country average). Demographically, the Symptom audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Health · Type: Topic
Demographics of Symptom fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 46.0 |
| Estimated audience size | 44,542,865 |
Audience persona
The typical Symptom fan in United States is more female, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675.0× | Travel & Leisure |
| Johan Glans | 23.51× | Movies & TV |
| PropertyGuys.com | 22.87× | Home & Garden |
| University of Hawaii Maui College | 21.53× | Business & Career |
| The Gioi Nuoc Hoa | 21.11× | Shopping |
| Haunted Happenings | 20.4× | Travel & Leisure |
| National Paralympic Committee | 20.34× | Sports |
| Ira Glass | 19.73× | Music & Radio |
| Hada Facial Mask | 19.19× | Beauty & Wellness |
| Timo Hildebrand | 18.77× | Sports |
| Étretat | 18.71× | Travel & Leisure |
| headspace | 18.59× | Health |
| Cherish (group) | 18.52× | Music & Radio |
| Gerik | 18.12× | Travel & Leisure |
| Sumulong Highway | 18.08× | Travel & Leisure |
| Abu Hamour | 18.03× | Travel & Leisure |
| Hijab Online Store | 17.87× | Shopping |
| Hadiqa Kiani | 17.67× | Music & Radio |
| Cryptic crossword | 17.67× | Technology & Electronics |
| Giobbe Covatta | 17.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.13 |
| Price Sensitivity | PREMIUM | 1.1 |
| Need for Security | CONSERVATISM | 1.09 |
| Community Orientation | OPEN | 1.05 |
| Extroversion | THRILL | 1.03 |
| Healthy Lifestyle | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 6.3% |
| Australia | 3.4% |
See Symptom audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Symptom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.