A data profile of the people who buy, follow and care about Symptom in United States — modelled from more than twelve digital signal sources. Symptom has an estimated audience of 44,542,865 people in United States.
Symptom has an estimated audience of 44,542,865 people in United States. 68.9% are female, 31.1% are male, average age 46.0. Top brand affinities: Hobby Lobby, Genetics, MSN, Real property, Dentistry.
Top brand affinities include Hobby Lobby, Genetics, MSN, with strongest over-indexing on Hobby Lobby (1.66× the country average).
Demographically, the Symptom audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical Symptom fan in United States is more female, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Hobby Lobby.
The key figures that characterise the Symptom profile in United States.
68.9% are female, 31.1% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 46.0 |
| Estimated audience size | 44,542,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Symptom audience comes from United States.
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 6.3% |
| Australia | 3.4% |
The strongest cross-interests of the Symptom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Straight Talk | Technology & Electronics | 4.16× | ||
| 02 | Hormone | Health | 3.20× | ||
| 03 | Retirement | Business & Career | 2.32× | ||
| 04 | Real property | Home & Garden | 2.18× | ||
| 05 | Dentistry | Business & Career | 2.18× | ||
| 06 | Diane Keaton | Movies & TV | 2.17× | ||
| 07 | Made in USA | Business & Career | 2.14× | ||
| 08 | Genetics | Kids & Family | 2.07× | ||
| 09 | Pharmacy | Business & Career | 1.99× | ||
| 10 | Ace Hardware | Home & Garden | 1.97× | ||
| 11 | Cancer awareness | Health | 1.84× | ||
| 12 | Discount stores | Shopping | 1.72× | ||
| 13 | Nostalgia | Home & Garden | 1.72× | ||
| 14 | MSN | News | 1.67× | ||
| 15 | Hobby Lobby | Home & Garden | 1.66× | ||
| 16 | Fox News Channel | Movies & TV | 1.65× | ||
| 17 | Tradition | Politics & Society | 1.59× | ||
| 18 | Capital One | Business & Career | 1.57× | ||
| 19 | Beaches | Travel & Leisure | 1.55× | ||
| 20 | Nonprofit organization | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.46× | |
| Community Orientation | OPEN | 1.41× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Symptom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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