Amnesty International Audience in United States
Amnesty International has an estimated audience of 685,992 people in United States. 62.3% are female, 37.7% are male, average age 37.0. Top regions: California, New York, Florida. Top brand affinities: Ethiopia national football team, Tigrinya language, Ethiopian cuisine, Amhara Region, Somali Region.
The average Amnesty International fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Ethiopia national football team, Tigrinya language, Ethiopian cuisine, with strongest over-indexing on Ethiopia national football team (193.63× the country average). Demographically, the Amnesty International audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of Amnesty International fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 37.0 |
| Estimated audience size | 685,992 |
Audience persona
The typical Amnesty International fan in United States is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Ethiopia national football team.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 94,362 | 1.25× |
| New York | 62,498 | 1.63× |
| Florida | 39,403 | 0.85× |
| Texas | 36,080 | 0.61× |
| Massachusetts | 24,248 | 1.79× |
| Illinois | 23,445 | 1.03× |
| Missouri | 23,064 | 2.09× |
| Virginia | 22,096 | 1.32× |
| Pennsylvania | 20,528 | 0.89× |
| Washington | 19,589 | 1.42× |
| New Jersey | 18,352 | 1.05× |
| Georgia | 16,734 | 0.79× |
| Maryland | 16,458 | 1.4× |
| North Carolina | 16,368 | 0.79× |
| Ohio | 15,347 | 0.73× |
| Michigan | 14,576 | 0.81× |
| Colorado | 14,147 | 1.31× |
| Oregon | 12,698 | 1.61× |
| Washington, District of Columbia | 11,388 | 5.52× |
| Kansas | 10,898 | 2.02× |
| Arizona | 9,908 | 0.71× |
| Tennessee | 9,720 | 0.71× |
| Minnesota | 9,293 | 0.95× |
| Indiana | 8,937 | 0.71× |
| Wisconsin | 7,655 | 0.74× |
| Connecticut | 7,514 | 1.09× |
| South Carolina | 5,846 | 0.57× |
| Alabama | 5,035 | 0.53× |
| Louisiana | 5,008 | 0.57× |
| Kentucky | 4,844 | 0.56× |
| Oklahoma | 4,810 | 0.63× |
| Nebraska | 4,674 | 1.36× |
| Iowa | 4,590 | 0.81× |
| Utah | 4,047 | 0.66× |
| Nevada | 3,848 | 0.58× |
| Arkansas | 2,688 | 0.48× |
| New Hampshire | 2,518 | 0.93× |
| Rhode Island | 2,410 | 1.1× |
| New Mexico | 2,218 | 0.64× |
| Mississippi | 2,189 | 0.39× |
| Maine | 2,176 | 0.89× |
| Hawaii | 2,086 | 0.71× |
| Idaho | 1,890 | 0.55× |
| West Virginia | 1,621 | 0.51× |
| Vermont | 1,601 | 1.33× |
| Montana | 1,364 | 0.72× |
| Delaware | 1,136 | 0.6× |
| Alaska | 1,034 | 0.7× |
| North Dakota | 711 | 0.5× |
| South Dakota | 639 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ethiopia national football team | 193.63× | Sports |
| Tigrinya language | 157.14× | Politics & Society |
| Ethiopian cuisine | 105.71× | Food & Beverages |
| Amhara Region | 310.72× | Travel & Leisure |
| Somali Region | 188.46× | Travel & Leisure |
| Mengistu Haile Mariam | 355.24× | Politics & Society |
| Somali language | 124.78× | Politics & Society |
| Ethiopian Airlines | 94.29× | Travel & Leisure |
| Ethiopian Reporter | 193.77× | News |
| Haile Selassie | 106.69× | Politics & Society |
| Ethiopian Orthodox Tewahedo Church | 167.36× | Politics & Society |
| Gambela, Ethiopia | 227.37× | Travel & Leisure |
| Addis Ababa University | 213.59× | Business & Career |
| Ethiopian calendar | 221.54× | Politics & Society |
| Ethiopian birr | 206.06× | Politics & Society |
| Bahir Dar | 209.38× | Travel & Leisure |
| Awasa | 205.71× | Travel & Leisure |
| Tigray Province | 190.12× | Travel & Leisure |
| Jijiga | 198.33× | Travel & Leisure |
| Meles Zenawi | 347.95× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.22 |
| Mindfulness | BALANCE | 2.15 |
| Patriotism | CONSERVATISM | 1.98 |
| Community Orientation | OPEN | 1.68 |
| Individualism | JOY | 1.66 |
| Spirituality | BALANCE | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.0% |
| United Kingdom | 11.8% |
| United States | 8.0% |
See Amnesty International audiences in other countries
More Non-governmental organization audiences in United States
- UNICEF (3,356,475)
- International Chamber of Commerce (1,246,246)
- Common Sense Media (1,027,106)
- Southern Poverty Law Center (986,494)
- Médecins Sans Frontières (954,417)
Frequently asked questions
How many fans does Amnesty International have in United States?
Amnesty International has an estimated audience of 685,992 people in United States, concentrated in California and New York.
What is the gender split and age of Amnesty International fans?
62.3% of Amnesty International fans are female, 37.7% are male, with an average age of 37.0 years.
Which brands do Amnesty International fans like most?
Amnesty International fans show strongest brand affinity for Ethiopia national football team (193.63×), Tigrinya language (157.14×), and Ethiopian cuisine (105.71×) over the country average.
Where do Amnesty International fans live in United States?
Amnesty International fans in United States are most concentrated in California (reach 94,362), New York (reach 62,498), and Florida (reach 39,403). These three regions account for the largest share of the active audience.
What other brands do Amnesty International fans also like?
Beyond Amnesty International itself, the audience over-indexes on Tigrinya language (157.14×), Ethiopian cuisine (105.71×), Amhara Region (310.72×), and Somali Region (188.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Amnesty International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.