Rascasse Audience Intelligence

Amnesty International Audience in United States

A data profile of the people who buy, follow and care about Amnesty International in United States — modelled from more than twelve digital signal sources. Amnesty International has an estimated audience of 687,751 people in United States.

#10among Non-governmental organization in United States#307among NGO / Political Party in United States#1758in Politics & Society

The average Amnesty International fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ethiopia national football team, Mengistu Haile Mariam, Tigrinya language, with strongest over-indexing on Ethiopia national football team (193.63× the country average).

Demographically, the Amnesty International audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amnesty International fan in United States is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Ethiopia national football team.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amnesty International profile in United States.

Audience size
688K
in United States
Gender
62.3%♀
37.7% male
Age
37.0
average years
Country rank
#30235
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amnesty International fans

62.3% are female, 37.7% are male, average age 37.0.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Amnesty International audience in United States
MetricValue
Female62.3%
Male37.7%
Average age37.0
Estimated audience size687,751
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Amnesty International audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4916%
50+19%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Amnesty International audience comes from United States.

Worldwide audience distribution share by country for Amnesty International
CountryShare
Italy13.9%
United Kingdom11.7%
Spain8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amnesty International audience in United States is strongest.

Fig. 05

Top regions by affinity

Amnesty International fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K4.93×
02Massachusetts~20K1.71×
03Missouri~20K1.64×
04New York~60K1.60×
05Kansas~8K1.56×
06Oregon~10K1.50×
07Washington~20K1.39×
08Colorado~10K1.38×
09Maryland~20K1.36×
10Vermont~2K1.32×
11Virginia~20K1.29×
12California~90K1.25×
13Connecticut~8K1.19×
14Nebraska~4K1.12×
15Rhode Island~2K1.08×
16New Jersey~20K1.05×
17New Hampshire~3K1.05×
18Maine~3K1.02×
19Illinois~20K1.00×
20Minnesota~10K0.99×
21Alaska~1K0.98×
22Pennsylvania~20K0.92×
23Wisconsin~9K0.91×
24Montana~2K0.88×
25North Carolina~20K0.85×
26Iowa~5K0.85×
27North Dakota~1K0.83×
28Michigan~10K0.82×
29Hawaii~2K0.82×
30Florida~40K0.81×
31Delaware~2K0.81×
32Idaho~3K0.80×
33South Dakota~1K0.80×
34Kentucky~7K0.79×
35Georgia~20K0.78×
36New Mexico~3K0.78×
37Arizona~10K0.77×
38West Virginia~2K0.76×
39Indiana~9K0.75×
40Utah~5K0.75×
41Ohio~20K0.74×
42Oklahoma~6K0.72×
43Texas~40K0.71×
44Tennessee~10K0.71×
45South Carolina~7K0.71×
46Arkansas~4K0.71×
47Nevada~5K0.68×
48Louisiana~6K0.67×
49Mississippi~4K0.66×
50Alabama~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Amnesty International, United States
0.65×1.00×4.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amnesty International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amnesty International audience
#·InterestCategoryAffinity×
01Mengistu Haile MariamPolitics & Society355.24×
02Amhara RegionTravel & Leisure310.72×
03Gambela, EthiopiaTravel & Leisure227.37×
04Ethiopian calendarPolitics & Society221.54×
05Addis Ababa UniversityBusiness & Career213.59×
06Bahir DarTravel & Leisure209.38×
07Ethiopian birrPolitics & Society206.06×
08Ethiopian ReporterNews193.77×
09Ethiopia national football teamSports193.63×
10Somali RegionTravel & Leisure188.46×
11Ethiopian Orthodox Tewahedo ChurchPolitics & Society167.36×
12Tigrinya languagePolitics & Society157.14×
13Somali languagePolitics & Society124.78×
14Haile SelassiePolitics & Society106.69×
15Ethiopian cuisineFood & Beverages105.71×
16Ethiopian AirlinesTravel & Leisure94.29×
17Democratic UndergroundPolitics & Society23.55×
18Adam SchiffPolitics & Society22.78×
19Susan CollinsPolitics & Society21.14×
20Lindsey GrahamPolitics & Society11.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amnesty International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amnesty International audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.09×
Community OrientationOPEN2.93×
IndividualismJOY2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amnesty International audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
DIY MentalityTHRILL0.92×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amnesty International have in United States?

Amnesty International has an estimated audience of 687,751 people in United States, concentrated in California and New York.

02

What is the gender split and age of Amnesty International fans?

62.3% of Amnesty International fans are female, 37.7% are male, with an average age of 37.0 years.

03

Which brands do Amnesty International fans like most?

Amnesty International fans show strongest brand affinity for Ethiopia national football team (193.63×), Mengistu Haile Mariam (355.24×), and Tigrinya language (157.14×) over the country average.

04

Where do Amnesty International fans live in United States?

Amnesty International fans in United States are most concentrated in California (reach ~90K), New York (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Amnesty International fans also like?

Beyond Amnesty International itself, the audience over-indexes on Mengistu Haile Mariam (355.24×), Tigrinya language (157.14×), Ethiopian cuisine (105.71×), and Haile Selassie (106.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in United States

See Amnesty International audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amnesty International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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