Ethiopian cuisine Audience in United States

Ethiopian cuisine has an estimated audience of 904,624 people in United States. 62.0% are female, 38.0% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Ethiopian Airlines, Human Rights Watch, MDG, Autism Awareness, Diabetes mellitus awareness.

The average Ethiopian cuisine fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ethiopian Airlines, Human Rights Watch, MDG, with strongest over-indexing on Ethiopian Airlines (142.3× the country average). Demographically, the Ethiopian cuisine audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Ethiopian cuisine fans

Demographic split for Ethiopian cuisine audience in United States
MetricValue
Female62.0%
Male38.0%
Average age38.9
Estimated audience size904,624

Audience persona

The typical Ethiopian cuisine fan in United States is more female, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ethiopian Airlines.

Top regions in United States

Top regions ranked by reach for Ethiopian cuisine in United States
RegionReachAffinity
California157,5581.58×
Texas75,0710.97×
New York53,8701.07×
Florida43,3670.71×
Washington43,0552.37×
Virginia41,4991.88×
Georgia41,0251.47×
Maryland35,8752.31×
Illinois30,8331.02×
North Carolina25,7750.95×
Pennsylvania25,7180.84×
Minnesota25,3511.96×
Colorado23,0261.61×
Ohio22,7600.82×
Massachusetts20,9091.17×
Arizona20,4941.11×
Michigan19,9090.84×
New Jersey19,4470.85×
Oregon15,8441.53×
Tennessee14,7440.81×
Washington, District of Columbia14,2685.25×
Missouri13,8130.95×
Nevada12,9781.48×
Indiana12,3290.75×
Wisconsin8,0100.59×
Kentucky7,8590.69×
Connecticut7,8410.86×
Utah7,4640.92×
South Carolina6,9550.51×
Louisiana6,2560.54×
Iowa6,2330.84×
Kansas5,8240.82×
Alabama5,7100.45×
Oklahoma4,7910.48×
Nebraska4,5181×
South Dakota3,2801.57×
Hawaii3,1160.8×
Arkansas2,8910.39×
Idaho2,7630.61×
New Mexico2,3100.51×
Mississippi2,3030.31×
Rhode Island1,7700.61×
Maine1,7550.54×
New Hampshire1,5520.44×
West Virginia1,4740.35×
Delaware1,3980.56×
Alaska1,2270.63×
Montana1,1000.44×
Vermont8940.56×
North Dakota7580.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ethiopian cuisine audience
BrandAffinityCategory
Ethiopian Airlines142.3×Travel & Leisure
Human Rights Watch123.33×Politics & Society
MDG96.57×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
North Korea15.75×Travel & Leisure
Amnesty International50.88×Politics & Society
Income tax13.19×Business & Career
Nile35.93×Travel & Leisure
Smart Communications20×Technology & Electronics
Cheetah15.82×Pets & Animals
South African Airways35.21×Travel & Leisure
Red Sea10.4×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Nigeria5.55×Travel & Leisure
Nordstrom rack3.35×Fashion & Accessoires
Morocco11.34×Travel & Leisure
Ghana9.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ethiopian cuisine audience
TraitClusterScore
Urban LifestyleOPEN1.94
SpiritualityBALANCE1.68
PatriotismCONSERVATISM1.55
Community OrientationOPEN1.5
Career OrientationPOWER1.26
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Ethiopian cuisine
CountryShare
Ethiopia30.4%
United States20.1%
Germany4.9%

See Ethiopian cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Ethiopian cuisine have in United States?

Ethiopian cuisine has an estimated audience of 904,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Ethiopian cuisine fans?

62.0% of Ethiopian cuisine fans are female, 38.0% are male, with an average age of 38.9 years.

Which brands do Ethiopian cuisine fans like most?

Ethiopian cuisine fans show strongest brand affinity for Ethiopian Airlines (142.3×), Human Rights Watch (123.33×), and MDG (96.57×) over the country average.

Where do Ethiopian cuisine fans live in United States?

Ethiopian cuisine fans in United States are most concentrated in California (reach 157,558), Texas (reach 75,071), and New York (reach 53,870). These three regions account for the largest share of the active audience.

What other brands do Ethiopian cuisine fans also like?

Beyond Ethiopian cuisine itself, the audience over-indexes on Human Rights Watch (123.33×), MDG (96.57×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ethiopian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.