Rascasse Audience Intelligence

Ethiopian cuisine Audience in United States

A data profile of the people who buy, follow and care about Ethiopian cuisine in United States — modelled from more than twelve digital signal sources. Ethiopian cuisine has an estimated audience of 904,624 people in United States.

#55among Cuisine in United States#9039among Topic in United States#1407in Food & Beverages

The average Ethiopian cuisine fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Human Rights Watch, Ethiopian Airlines, Amnesty International, with strongest over-indexing on Human Rights Watch (199.23× the country average).

Demographically, the Ethiopian cuisine audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ethiopian cuisine fan in United States is more female, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Human Rights Watch.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ethiopian cuisine profile in United States.

Audience size
905K
in United States
Gender
62.0%♀
38.0% male
Age
38.9
average years
Country rank
#25314
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ethiopian cuisine fans

62.0% are female, 38.0% are male, average age 38.9.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Ethiopian cuisine audience in United States
MetricValue
Female62.0%
Male38.0%
Average age38.9
Estimated audience size904,624
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Ethiopian cuisine audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Ethiopian cuisine audience comes from United States.

Worldwide audience distribution share by country for Ethiopian cuisine
CountryShare
Ethiopia30.4%
United States20.1%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ethiopian cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Ethiopian cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K5.61×
02Washington~40K2.32×
03Maryland~40K2.29×
04Minnesota~30K2.03×
05Oregon~20K1.87×
06Virginia~40K1.82×
07California~200K1.57×
08Colorado~20K1.57×
09South Dakota~3K1.54×
10Georgia~40K1.51×
11Nevada~10K1.45×
12Hawaii~5K1.26×
13Massachusetts~20K1.15×
14Arizona~20K1.13×
15New York~50K1.08×
16Nebraska~5K1.01×
17Illinois~30K0.98×
18Texas~70K0.96×
19Missouri~10K0.94×
20Utah~7K0.93×
21Kansas~7K0.93×
22North Carolina~20K0.91×
23Connecticut~8K0.88×
24Iowa~6K0.87×
25Pennsylvania~30K0.83×
26Ohio~20K0.83×
27Michigan~20K0.83×
28New Jersey~20K0.83×
29Tennessee~10K0.82×
30Alaska~2K0.82×
31Vermont~1K0.78×
32Indiana~10K0.74×
33Rhode Island~2K0.74×
34Kentucky~8K0.72×
35Idaho~3K0.71×
36Delaware~2K0.71×
37North Dakota~1K0.71×
38Florida~40K0.70×
39Maine~2K0.68×
40Montana~2K0.68×
41New Mexico~3K0.67×
42New Hampshire~2K0.63×
43Wisconsin~8K0.62×
44Louisiana~7K0.62×
45West Virginia~3K0.61×
46South Carolina~8K0.56×
47Oklahoma~6K0.56×
48Arkansas~4K0.55×
49Mississippi~4K0.54×
50Alabama~7K0.53×
Fig. 06

Affinity by region

Affinity by region — Ethiopian cuisine, United States
0.53×1.00×5.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ethiopian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ethiopian cuisine audience
#·InterestCategoryAffinity×
01Human Rights WatchPolitics & Society199.23×
02Ethiopian AirlinesTravel & Leisure132.12×
03Amnesty InternationalPolitics & Society105.71×
04MDGTechnology & Electronics95.20×
05NileTravel & Leisure36.59×
06South African AirwaysTravel & Leisure29.03×
07Smart CommunicationsTechnology & Electronics20.00×
08Al JazeeraMovies & TV19.04×
09North KoreaTravel & Leisure15.02×
10JohannesburgTravel & Leisure14.16×
11Red SeaTravel & Leisure9.28×
12Google ImagesInternet & Social Media8.33×
13JudaismPolitics & Society6.91×
14Sustainable energyHome & Garden5.11×
15Renewable energyBusiness & Career4.48×
16Mortgage loansBusiness & Career3.87×
17FedExBusiness & Career3.48×
18Discount storesShopping3.18×
19RadioTechnology & Electronics3.17×
20AirbnbTravel & Leisure2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ethiopian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ethiopian cuisine audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.61×
Urban LifestyleOPEN2.55×
PatriotismCONSERVATISM2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ethiopian cuisine audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
ExtroversionTHRILL0.81×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ethiopian cuisine have in United States?

Ethiopian cuisine has an estimated audience of 904,624 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ethiopian cuisine fans?

62.0% of Ethiopian cuisine fans are female, 38.0% are male, with an average age of 38.9 years.

03

Which brands do Ethiopian cuisine fans like most?

Ethiopian cuisine fans show strongest brand affinity for Human Rights Watch (199.23×), Ethiopian Airlines (132.12×), and Amnesty International (105.71×) over the country average.

04

Where do Ethiopian cuisine fans live in United States?

Ethiopian cuisine fans in United States are most concentrated in California (reach ~200K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ethiopian cuisine fans also like?

Beyond Ethiopian cuisine itself, the audience over-indexes on Ethiopian Airlines (132.12×), Amnesty International (105.71×), MDG (95.2×), and North Korea (15.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Ethiopian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ethiopian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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