Rascasse Audience Intelligence

Human Rights Watch Audience in United States

A data profile of the people who buy, follow and care about Human Rights Watch in United States — modelled from more than twelve digital signal sources. Human Rights Watch has an estimated audience of 678,032 people in United States.

#62among Charity in United States#10170among Topic in United States#1769in Politics & Society

The average Human Rights Watch fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Tigrinya language, Haile Selassie, Ethiopia national football team, with strongest over-indexing on Tigrinya language (325× the country average).

Demographically, the Human Rights Watch audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Human Rights Watch fan in United States is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Tigrinya language.

Category: Politics & Society · Type: Topic · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human Rights Watch profile in United States.

Audience size
678K
in United States
Gender
55.7%♀
44.3% male
Age
43.3
average years
Country rank
#30491
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human Rights Watch fans

55.7% are female, 44.3% are male, average age 43.3.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Human Rights Watch audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.3
Estimated audience size678,032
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Human Rights Watch audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3916%
40-4919%
50+35%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Human Rights Watch audience comes from United States.

Worldwide audience distribution share by country for Human Rights Watch
CountryShare
Ethiopia24.6%
United States18.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human Rights Watch audience in United States is strongest.

Fig. 05

Top regions by affinity

Human Rights Watch fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K9.07×
02New York~80K2.05×
03Maryland~20K1.63×
04Virginia~30K1.56×
05Massachusetts~20K1.44×
06Connecticut~9K1.37×
07Vermont~2K1.32×
08Oregon~9K1.14×
09Rhode Island~2K1.12×
10California~80K1.11×
11New Jersey~20K1.11×
12Washington~20K1.11×
13Maine~3K1.11×
14Illinois~20K1.07×
15New Hampshire~3K1.03×
16Minnesota~10K1.01×
17Colorado~10K0.97×
18Alaska~1K0.89×
19Pennsylvania~20K0.88×
20Nebraska~3K0.88×
21North Dakota~1K0.88×
22South Dakota~1K0.86×
23Wisconsin~9K0.85×
24Montana~2K0.85×
25Delaware~2K0.85×
26Iowa~5K0.83×
27Hawaii~2K0.83×
28Missouri~9K0.81×
29New Mexico~3K0.81×
30West Virginia~3K0.80×
31Idaho~3K0.79×
32North Carolina~20K0.76×
33Kansas~4K0.75×
34Florida~30K0.74×
35Georgia~20K0.74×
36Michigan~10K0.74×
37Mississippi~4K0.73×
38Utah~4K0.72×
39Arkansas~4K0.72×
40Arizona~10K0.71×
41Indiana~9K0.71×
42Kentucky~6K0.71×
43Nevada~5K0.71×
44Ohio~10K0.70×
45Oklahoma~5K0.70×
46Louisiana~6K0.69×
47South Carolina~7K0.68×
48Alabama~6K0.62×
49Tennessee~8K0.61×
50Texas~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Human Rights Watch, United States
0.60×1.00×9.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human Rights Watch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human Rights Watch audience
#·InterestCategoryAffinity×
01Eritrean Orthodox Tewahedo ChurchPolitics & Society406.03×
02Gambela, EthiopiaTravel & Leisure341.05×
03Ethiopian calendarPolitics & Society332.31×
04Mengistu Haile MariamPolitics & Society327.27×
05Tigrinya languagePolitics & Society325.00×
06Ethiopian Orthodox Tewahedo ChurchPolitics & Society322.75×
07Addis Ababa UniversityBusiness & Career320.39×
08Bahir DarTravel & Leisure314.06×
09Ethiopian birrPolitics & Society309.08×
10AwasaTravel & Leisure308.57×
11Queen of ShebaPolitics & Society298.36×
12Ethiopian ReporterNews290.66×
13Ethiopia national football teamSports290.45×
14Tigray ProvinceTravel & Leisure285.18×
15Somali RegionTravel & Leisure282.70×
16Somali languagePolitics & Society260.16×
17Haile SelassiePolitics & Society231.25×
18Ethiopian cuisineFood & Beverages199.23×
19Ethiopian AirlinesTravel & Leisure197.50×
20Egyptian languagePolitics & Society158.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human Rights Watch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Human Rights Watch audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.64×
SustainabilityBALANCE1.95×
MindfulnessBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Human Rights Watch audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
ExtroversionTHRILL0.92×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Human Rights Watch have in United States?

Human Rights Watch has an estimated audience of 678,032 people in United States, concentrated in California and New York.

02

What is the gender split and age of Human Rights Watch fans?

55.7% of Human Rights Watch fans are female, 44.3% are male, with an average age of 43.3 years.

03

Which brands do Human Rights Watch fans like most?

Human Rights Watch fans show strongest brand affinity for Tigrinya language (325×), Haile Selassie (231.25×), and Ethiopia national football team (290.45×) over the country average.

04

Where do Human Rights Watch fans live in United States?

Human Rights Watch fans in United States are most concentrated in California (reach ~80K), New York (reach ~80K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Human Rights Watch fans also like?

Beyond Human Rights Watch itself, the audience over-indexes on Haile Selassie (231.25×), Ethiopia national football team (290.45×), Ethiopian cuisine (199.23×), and Somali language (260.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Human Rights Watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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