Human Rights Watch Audience in United States

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Human Rights Watch has an estimated audience of 678,032 people in United States. 55.7% are female, 44.3% are male, average age 43.3. Top regions: California, New York, Texas. Top brand affinities: Tigrinya language, Ethiopia national football team, Ethiopian cuisine, Ethiopian Airlines, Somali language.

The average Human Rights Watch fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Tigrinya language, Ethiopia national football team, Ethiopian cuisine, with strongest over-indexing on Tigrinya language (325× the country average). Demographically, the Human Rights Watch audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Charity

Demographics of Human Rights Watch fans

Demographic split for Human Rights Watch audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.3
Estimated audience size678,032

Audience persona

The typical Human Rights Watch fan in United States is more female, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for Tigrinya language.

Top regions in United States

Top regions ranked by reach for Human Rights Watch in United States
RegionReachAffinity
California88,6291.19×
New York85,7252.26×
Texas34,9320.6×
Florida34,6070.75×
Virginia27,1931.65×
Illinois24,3321.08×
Massachusetts21,2571.59×
Pennsylvania20,1540.88×
Washington, District of Columbia19,7689.7×
New Jersey19,4391.13×
Maryland18,8931.62×
Georgia15,8290.76×
Washington15,5081.14×
Ohio14,5870.7×
North Carolina14,5740.71×
Michigan12,8960.73×
Colorado10,2380.96×
Oregon9,7811.26×
Minnesota9,4700.97×
Connecticut8,7471.29×
Arizona8,2700.6×
Indiana7,7980.63×
Missouri7,6280.7×
Wisconsin6,7190.66×
Tennessee6,6430.49×
South Carolina5,7910.57×
Louisiana4,9790.57×
Kentucky4,8760.57×
Oklahoma4,1960.56×
Nevada3,8000.58×
Iowa3,7190.67×
Utah3,5290.58×
Alabama3,1460.33×
Kansas2,9770.56×
Rhode Island2,8011.3×
Maine2,7321.12×
New Hampshire2,7261.02×
Arkansas2,5560.46×
Nebraska2,5320.74×
New Mexico2,1790.64×
Hawaii1,9830.68×
Idaho1,9580.58×
Mississippi1,9010.34×
Vermont1,8921.59×
West Virginia1,4000.44×
Delaware1,1480.61×
Montana9960.53×
Alaska8040.55×
South Dakota7280.46×
North Dakota6380.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Human Rights Watch audience
BrandAffinityCategory
Tigrinya language325×Politics & Society
Ethiopia national football team290.45×Sports
Ethiopian cuisine199.23×Food & Beverages
Ethiopian Airlines197.5×Travel & Leisure
Somali language260.16×Politics & Society
Haile Selassie231.25×Politics & Society
Somali Region282.7×Travel & Leisure
Ethiopian Orthodox Tewahedo Church322.75×Politics & Society
Ethiopian Reporter290.66×News
Egyptian language158.65×Politics & Society
Queen of Sheba298.36×Politics & Society
Eritrean Orthodox Tewahedo Church406.03×Politics & Society
Gambela, Ethiopia341.05×Travel & Leisure
Addis Ababa University320.39×Business & Career
Ethiopian calendar332.31×Politics & Society
Ethiopian birr309.08×Politics & Society
Bahir Dar314.06×Travel & Leisure
Awasa308.57×Travel & Leisure
Tigray Province285.18×Travel & Leisure
Jijiga301.88×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human Rights Watch audience
TraitClusterScore
SustainabilityBALANCE2.38
PatriotismCONSERVATISM1.89
Community OrientationOPEN1.74
SpiritualityBALANCE1.7
Urban LifestyleOPEN1.62
Risk AppetiteTHRILL1.61

Worldwide distribution

Worldwide audience distribution share by country for Human Rights Watch
CountryShare
Ethiopia24.7%
United States18.9%
United Kingdom5.0%

See Human Rights Watch audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Human Rights Watch have in United States?

Human Rights Watch has an estimated audience of 678,032 people in United States, concentrated in California and New York.

What is the gender split and age of Human Rights Watch fans?

55.7% of Human Rights Watch fans are female, 44.3% are male, with an average age of 43.3 years.

Which brands do Human Rights Watch fans like most?

Human Rights Watch fans show strongest brand affinity for Tigrinya language (325×), Ethiopia national football team (290.45×), and Ethiopian cuisine (199.23×) over the country average.

Where do Human Rights Watch fans live in United States?

Human Rights Watch fans in United States are most concentrated in California (reach 88,629), New York (reach 85,725), and Texas (reach 34,932). These three regions account for the largest share of the active audience.

What other brands do Human Rights Watch fans also like?

Beyond Human Rights Watch itself, the audience over-indexes on Ethiopia national football team (290.45×), Ethiopian cuisine (199.23×), Ethiopian Airlines (197.5×), and Somali language (260.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Human Rights Watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.