Rascasse Audience Intelligence

Haile Selassie Audience in United States

A data profile of the people who buy, follow and care about Haile Selassie in United States — modelled from more than twelve digital signal sources. Haile Selassie has an estimated audience of 866,426 people in United States.

#5936among Person in United States#1532in Politics & Society

The average Haile Selassie fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Human Rights Watch, Amnesty International, Mortgage loans, with strongest over-indexing on Human Rights Watch (231.25× the country average).

Demographically, the Haile Selassie audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Haile Selassie fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Human Rights Watch.

Category: Politics & Society · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haile Selassie profile in United States.

Audience size
866K
in United States
Gender
38.3%♀
61.7% male
Age
37.5
average years
Country rank
#26032
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Haile Selassie fans

38.3% are female, 61.7% are male, average age 37.5.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Haile Selassie audience in United States
MetricValue
Female38.3%
Male61.7%
Average age37.5
Estimated audience size866,426
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Haile Selassie audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3927%
40-4919%
50+13%
Fig. 04

Worldwide distribution

44.3%

of the worldwide Haile Selassie audience comes from United States.

Worldwide audience distribution share by country for Haile Selassie
CountryShare
United States44.3%
United Kingdom16.1%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haile Selassie audience in United States is strongest.

Fig. 05

Top regions by affinity

Haile Selassie fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.48×
02Maryland~20K1.90×
03Oregon~9K1.70×
04New York~40K1.69×
05Georgia~20K1.55×
06Virginia~20K1.45×
07Hawaii~3K1.45×
08Connecticut~6K1.32×
09Florida~40K1.29×
10Massachusetts~10K1.17×
11Minnesota~7K1.13×
12Washington~10K1.11×
13North Carolina~20K1.10×
14Louisiana~7K1.10×
15Nevada~5K1.09×
16Missouri~8K1.07×
17Delaware~1K1.06×
18Vermont<1K1.06×
19New Jersey~10K1.05×
20California~50K1.02×
21Arizona~9K1.01×
22Colorado~7K1.01×
23South Carolina~7K0.99×
24Alabama~6K0.99×
25Pennsylvania~20K0.98×
26Rhode Island~1K0.97×
27Maine~2K0.95×
28Illinois~10K0.94×
29Ohio~10K0.92×
30Alaska<1K0.90×
31Mississippi~3K0.88×
32Tennessee~8K0.86×
33New Mexico~2K0.84×
34Texas~30K0.83×
35New Hampshire~1K0.83×
36South Dakota<1K0.81×
37Michigan~10K0.80×
38Kentucky~4K0.78×
39Oklahoma~4K0.78×
40Montana<1K0.78×
41North Dakota<1K0.78×
42Indiana~6K0.77×
43Kansas~3K0.75×
44Arkansas~3K0.74×
45West Virginia~2K0.72×
46Nebraska~2K0.71×
47Iowa~3K0.70×
48Idaho~2K0.70×
49Wisconsin~5K0.67×
50Utah~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Haile Selassie, United States
0.67×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Haile Selassie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Haile Selassie audience
#·InterestCategoryAffinity×
01Human Rights WatchPolitics & Society231.25×
02Amnesty InternationalPolitics & Society106.69×
03VuelingTravel & Leisure20.00×
04EVA AirTravel & Leisure13.39×
05United States national football teamSports11.41×
06FIFA Club World CupSports11.11×
07Christian PulisicSports10.75×
08Business schoolBusiness & Career5.54×
09Retail bankingBusiness & Career4.76×
10LotteryGames4.60×
11Sustainable energyHome & Garden4.36×
12Renewable energyBusiness & Career4.11×
13UberCars & Mobility3.83×
14Mortgage loansBusiness & Career3.76×
15FedExBusiness & Career3.33×
16Vehicle insuranceCars & Mobility3.30×
17Discount storesShopping2.68×
18Shopping mallsShopping2.37×
19ReligionBusiness & Career1.75×
20FurnitureHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Haile Selassie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Haile Selassie audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Urban LifestyleOPEN2.23×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Haile Selassie audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
CreativityOPEN0.81×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Haile Selassie have in United States?

Haile Selassie has an estimated audience of 866,426 people in United States, concentrated in California and New York.

02

What is the gender split and age of Haile Selassie fans?

38.3% of Haile Selassie fans are female, 61.7% are male, with an average age of 37.5 years.

03

Which brands do Haile Selassie fans like most?

Haile Selassie fans show strongest brand affinity for Human Rights Watch (231.25×), Amnesty International (106.69×), and Mortgage loans (3.76×) over the country average.

04

Where do Haile Selassie fans live in United States?

Haile Selassie fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Haile Selassie fans also like?

Beyond Haile Selassie itself, the audience over-indexes on Amnesty International (106.69×), Mortgage loans (3.76×), Renewable energy (4.11×), and United States national football team (11.41×) compared to the United States average.

Appendix

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See Haile Selassie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Haile Selassie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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