Somali language Audience in United States

Somali language logo

Somali language has an estimated audience of 419,826 people in United States. 50.7% are female, 49.3% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, lose it, Kendra Scott, Isometric exercise, Cam Ward.

The average Somali language fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, lose it, Kendra Scott, with strongest over-indexing on Jesse Plemons (4.99× the country average). Demographically, the Somali language audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Somali language fans

Demographic split for Somali language audience in United States
MetricValue
Female50.7%
Male49.3%
Average age37.2
Estimated audience size419,826

Audience persona

The typical Somali language fan in United States is balanced, around 37.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Somali language in United States
RegionReachAffinity
California54,9771.19×
Texas36,8271.02×
Florida27,7800.98×
New York27,5931.18×
Minnesota27,5744.58×
Georgia16,6091.28×
Ohio15,7471.22×
Illinois14,2911.02×
Washington12,6651.5×
North Carolina12,0380.95×
Virginia11,8931.16×
Pennsylvania11,6810.83×
New Jersey10,4280.98×
Michigan10,3090.94×
Maryland8,9151.23×
Arizona8,3410.97×
Massachusetts8,1760.99×
Tennessee7,7860.92×
Missouri6,7290.99×
Kentucky6,6031.25×
Indiana6,2900.82×
Wisconsin5,8120.92×
Colorado5,4100.82×
Oregon5,3711.12×
South Carolina4,7640.75×
Louisiana4,6270.85×
Alabama4,3880.75×
Nevada4,1251.02×
Connecticut3,8400.91×
Oklahoma3,7020.79×
Utah3,1830.85×
Mississippi2,9360.85×
Iowa2,9240.85×
Kansas2,8420.86×
Arkansas2,4740.72×
Nebraska2,4001.14×
Hawaii1,8401.02×
Maine1,5651.04×
Washington, District of Columbia1,5001.19×
Idaho1,2950.62×
New Mexico1,2140.58×
North Dakota1,1361.32×
Rhode Island1,0460.78×
West Virginia1,0360.53×
Delaware9890.85×
New Hampshire9500.57×
South Dakota8010.83×
Alaska7480.83×
Montana5560.48×
Vermont5340.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Somali language audience
BrandAffinityCategory
Jesse Plemons4.99×Movies & TV
lose it42.95×
Kendra Scott2.88×Fashion & Accessoires
Isometric exercise8.01×Sports
Cam Ward3.45×Sports
Queens College, City University of New York5.6×Business & Career
Sears2.83×Shopping
Laguna (province)6.5×
Nebraska Cornhuskers football2.17×Sports
Tail lift11.2×Cars & Mobility
Dental hygienist3.81×Health
TeachHUB2.24×Business & Career
Nipsey Hussle3.1×Music & Radio
Kona Grill5.59×Food & Beverages
Jeep Wagoneer2.93×Cars & Mobility
Urban horticulture1.8×Home & Garden
Grammarly2.08×Business & Career
Warning sign5.19×Cars & Mobility
Stradivarius3.58×Shopping
Home staging2.13×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Somali language audience
TraitClusterScore
Urban LifestyleOPEN1.47
SpiritualityBALANCE1.37
Price SensitivityPREMIUM1.29
Need for SecurityCONSERVATISM1.26
Community OrientationOPEN1.21
Career OrientationPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Somali language
CountryShare
Ethiopia26.5%
Somalia21.2%
United States9.8%

See Somali language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Somali language have in United States?

Somali language has an estimated audience of 419,826 people in United States, concentrated in California and Texas.

What is the gender split and age of Somali language fans?

50.7% of Somali language fans are female, 49.3% are male, with an average age of 37.2 years.

Which brands do Somali language fans like most?

Somali language fans show strongest brand affinity for Jesse Plemons (4.99×), lose it (42.95×), and Kendra Scott (2.88×) over the country average.

Where do Somali language fans live in United States?

Somali language fans in United States are most concentrated in California (reach 54,977), Texas (reach 36,827), and Florida (reach 27,780). These three regions account for the largest share of the active audience.

What other brands do Somali language fans also like?

Beyond Somali language itself, the audience over-indexes on lose it (42.95×), Kendra Scott (2.88×), Isometric exercise (8.01×), and Cam Ward (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Somali language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.