Rascasse Audience Intelligence

South Yemen Audience in United States

A data profile of the people who buy, follow and care about South Yemen in United States — modelled from more than twelve digital signal sources. South Yemen has an estimated audience of 335,784 people in United States.

#233among Region in United States#5249among POI in United States#3768in Travel & Leisure

The average South Yemen fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ethiopian Airlines, Nile, Al Jazeera, with strongest over-indexing on Ethiopian Airlines (192.78× the country average).

Demographically, the South Yemen audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Yemen fan in United States is balanced, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for Ethiopian Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Yemen profile in United States.

Audience size
336K
in United States
Gender
54.6%♀
45.4% male
Age
34.7
average years
Country rank
#45604
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Yemen fans

54.6% are female, 45.4% are male, average age 34.7.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for South Yemen audience in United States
MetricValue
Female54.6%
Male45.4%
Average age34.7
Estimated audience size335,784
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the South Yemen audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3916%
40-4915%
50+16%
Fig. 04

Worldwide distribution

9.1%

of the worldwide South Yemen audience comes from United States.

Worldwide audience distribution share by country for South Yemen
CountryShare
Ethiopia28.8%
Saudi Arabia18.1%
United States9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Yemen audience in United States is strongest.

Fig. 05

Top regions by affinity

South Yemen fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.79×
02Michigan~10K1.59×
03Washington, District of Columbia~1K1.35×
04Illinois~10K1.19×
05Minnesota~6K1.18×
06Alaska<1K1.18×
07Vermont<1K1.17×
08North Dakota<1K1.14×
09Virginia~9K1.13×
10Louisiana~5K1.09×
11South Dakota<1K1.09×
12California~40K1.08×
13Washington~7K1.08×
14Massachusetts~7K1.07×
15Montana<1K1.04×
16Delaware<1K1.03×
17Maine~1K1.02×
18Rhode Island~1K1.02×
19Alabama~5K1.01×
20New Hampshire~1K1.01×
21Maryland~6K1.00×
22West Virginia~2K1.00×
23Hawaii~1K1.00×
24New Jersey~8K0.98×
25Connecticut~3K0.98×
26Mississippi~3K0.98×
27Pennsylvania~10K0.95×
28Idaho~2K0.95×
29New Mexico~2K0.94×
30Nebraska~2K0.94×
31Oregon~4K0.93×
32Indiana~6K0.92×
33Kentucky~4K0.92×
34Iowa~3K0.91×
35Kansas~2K0.91×
36Arkansas~2K0.90×
37Ohio~9K0.88×
38North Carolina~9K0.88×
39Oklahoma~3K0.88×
40Missouri~5K0.87×
41Utah~3K0.87×
42Wisconsin~4K0.86×
43Nevada~3K0.86×
44Arizona~6K0.85×
45Tennessee~6K0.83×
46South Carolina~4K0.83×
47Colorado~4K0.81×
48Georgia~8K0.79×
49Texas~20K0.77×
50Florida~20K0.75×
Fig. 06

Affinity by region

Affinity by region — South Yemen, United States
0.75×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Yemen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Yemen audience
#·InterestCategoryAffinity×
01Ethiopian AirlinesTravel & Leisure192.78×
02NileTravel & Leisure101.72×
03Al JazeeraMovies & TV68.54×
04Human Rights WatchPolitics & Society63.91×
05Médecins Sans FrontièresPolitics & Society57.66×
06MDGTechnology & Electronics48.09×
07Amnesty InternationalPolitics & Society44.29×
08God in IslamPolitics & Society38.64×
09TunisiaTravel & Leisure37.59×
10OmanTravel & Leisure35.45×
11AlgeriaTravel & Leisure26.78×
12Arabic coffeeFood & Beverages24.19×
13Chat roomInternet & Social Media22.43×
14Tobias HarrisSports20.00×
15Red SeaTravel & Leisure19.27×
16North KoreaTravel & Leisure16.75×
17Eva MendesMovies & TV14.47×
18JudaismPolitics & Society9.27×
19RadioTechnology & Electronics3.95×
20CNNMovies & TV3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Yemen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Yemen audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.15×
PatriotismCONSERVATISM3.09×
Need for SecurityCONSERVATISM2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Yemen audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.49×
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Yemen have in United States?

South Yemen has an estimated audience of 335,784 people in United States, concentrated in California and New York.

02

What is the gender split and age of South Yemen fans?

54.6% of South Yemen fans are female, 45.4% are male, with an average age of 34.7 years.

03

Which brands do South Yemen fans like most?

South Yemen fans show strongest brand affinity for Ethiopian Airlines (192.78×), Nile (101.72×), and Al Jazeera (68.54×) over the country average.

04

Where do South Yemen fans live in United States?

South Yemen fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do South Yemen fans also like?

Beyond South Yemen itself, the audience over-indexes on Nile (101.72×), Al Jazeera (68.54×), Chat room (22.43×), and Médecins Sans Frontières (57.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for South Yemen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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