South Yemen Audience in United States

South Yemen logo

South Yemen has an estimated audience of 335,784 people in United States. 54.6% are female, 45.4% are male, average age 34.7. Top regions: California, New York, Texas. Top brand affinities: Regional styles of Mexican music, Governor of Michigan, Nationality, Nebraska Cornhuskers football, Product design.

The average South Yemen fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Regional styles of Mexican music, Governor of Michigan, Nationality, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the South Yemen audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of South Yemen fans

Demographic split for South Yemen audience in United States
MetricValue
Female54.6%
Male45.4%
Average age34.7
Estimated audience size335,784

Audience persona

The typical South Yemen fan in United States is balanced, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for South Yemen in United States
RegionReachAffinity
California41,1251.11×
New York36,4421.94×
Texas18,2640.63×
Michigan15,6771.79×
Illinois14,0231.25×
Florida11,9280.52×
Pennsylvania9,2760.82×
Virginia8,5931.05×
Ohio7,2420.7×
North Carolina7,1560.71×
New Jersey6,7610.79×
Washington5,9930.89×
Massachusetts5,9380.9×
Georgia5,4950.53×
Minnesota5,2881.1×
Maryland5,0050.87×
Arizona4,6040.67×
Louisiana4,1960.97×
Alabama3,9060.83×
Tennessee3,8490.57×
Indiana3,7240.61×
Missouri3,6060.67×
Oregon3,0770.8×
Wisconsin2,9590.59×
Mississippi2,7661×
Colorado2,7430.52×
Kentucky2,3650.56×
Connecticut2,2730.67×
South Carolina2,1660.43×
Arkansas1,8790.68×
Oklahoma1,8380.49×
Washington, District of Columbia1,7971.78×
Iowa1,7670.64×
West Virginia1,7461.12×
Alaska1,6092.24×
Utah1,5820.53×
Hawaii1,5411.07×
Nevada1,5050.46×
Kansas1,4890.56×
Idaho1,4890.88×
Montana1,4021.51×
South Dakota1,3841.78×
North Dakota1,3481.95×
New Hampshire1,3281×
Wyoming1,3042.62×
Nebraska1,3010.77×
New Mexico1,2940.77×
Rhode Island1,2831.2×
Maine1,2821.07×
Vermont1,2622.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Yemen audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Governor of Michigan12.1×Politics & Society
Nationality2.6×Politics & Society
Nebraska Cornhuskers football4.2×Sports
Product design2.19×Business & Career
Emigrate (band)9.99×Music & Radio
Hibachi8.42×Food & Beverages
Combat sport1.71×Sports
Tail lift20.29×Cars & Mobility
Fairy godmother7.83×Literature
JDSU3.12×Business & Career
Goop5.33×Internet & Social Media
Natural rubber2.01×Cars & Mobility
Canino25.54×Travel & Leisure
Historic site3.91×Arts & Culture
Ira Glass15.4×Music & Radio
Vocal harmony3.97×Music & Radio
Elsword14.3×Games
Berenstain Bears6.99×Literature
El Paso County, Colorado11.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Yemen audience
TraitClusterScore
PatriotismCONSERVATISM1.9
SpiritualityBALANCE1.68
Price SensitivityPREMIUM1.47
Pet OwnershipJOY1.42
Need for SecurityCONSERVATISM1.36
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for South Yemen
CountryShare
Ethiopia28.8%
Saudi Arabia18.1%
United States9.1%

See South Yemen audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does South Yemen have in United States?

South Yemen has an estimated audience of 335,784 people in United States, concentrated in California and New York.

What is the gender split and age of South Yemen fans?

54.6% of South Yemen fans are female, 45.4% are male, with an average age of 34.7 years.

Which brands do South Yemen fans like most?

South Yemen fans show strongest brand affinity for Regional styles of Mexican music (20×), Governor of Michigan (12.1×), and Nationality (2.6×) over the country average.

Where do South Yemen fans live in United States?

South Yemen fans in United States are most concentrated in California (reach 41,125), New York (reach 36,442), and Texas (reach 18,264). These three regions account for the largest share of the active audience.

What other brands do South Yemen fans also like?

Beyond South Yemen itself, the audience over-indexes on Governor of Michigan (12.1×), Nationality (2.6×), Nebraska Cornhuskers football (4.2×), and Product design (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Yemen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.