Rascasse Audience Intelligence

Humanitarian crisis Audience in United States

A data profile of the people who buy, follow and care about Humanitarian crisis in United States — modelled from more than twelve digital signal sources. Humanitarian crisis has an estimated audience of 398,990 people in United States.

#12309among Topic in United States#2306in Politics & Society

The average Humanitarian crisis fan in United States is 46.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Médecins Sans Frontières, Louvre Abu Dhabi, Copa América, with strongest over-indexing on Médecins Sans Frontières (55.42× the country average).

Demographically, the Humanitarian crisis audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Humanitarian crisis fan in United States is more female, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Médecins Sans Frontières.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humanitarian crisis profile in United States.

Audience size
399K
in United States
Gender
60.0%♀
40.0% male
Age
46.7
average years
Country rank
#41669
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humanitarian crisis fans

60.0% are female, 40.0% are male, average age 46.7.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Humanitarian crisis audience in United States
MetricValue
Female60.0%
Male40.0%
Average age46.7
Estimated audience size398,990
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Humanitarian crisis audience in United States
Age bracketShare%
16-1913%
20-299%
30-3913%
40-4919%
50+46%
Fig. 04

Worldwide distribution

50.4%

of the worldwide Humanitarian crisis audience comes from United States.

Worldwide audience distribution share by country for Humanitarian crisis
CountryShare
United States50.4%
United Kingdom9.2%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humanitarian crisis audience in United States is strongest.

Fig. 05

Top regions by affinity

Humanitarian crisis fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.38×
02Alaska~1K1.25×
03Vermont<1K1.24×
04North Dakota<1K1.21×
05South Dakota~1K1.17×
06Montana~1K1.08×
07Rhode Island~1K1.07×
08New Hampshire~2K1.06×
09Delaware~1K1.05×
10New York~20K1.04×
11Maine~1K1.04×
12Massachusetts~8K1.02×
13West Virginia~2K1.02×
14Hawaii~2K1.02×
15Virginia~10K1.01×
16Kentucky~5K1.00×
17New Mexico~2K1.00×
18Connecticut~4K0.99×
19Idaho~2K0.98×
20Maryland~7K0.96×
21Minnesota~5K0.96×
22Nebraska~2K0.96×
23Mississippi~3K0.95×
24Indiana~7K0.93×
25Missouri~6K0.93×
26Oregon~4K0.93×
27Iowa~3K0.93×
28Arkansas~3K0.93×
29Kansas~3K0.92×
30North Carolina~10K0.91×
31Wisconsin~5K0.91×
32Louisiana~5K0.91×
33Utah~3K0.91×
34California~40K0.90×
35Alabama~5K0.90×
36Oklahoma~4K0.90×
37Nevada~3K0.90×
38Illinois~10K0.88×
39Pennsylvania~10K0.88×
40New Jersey~9K0.88×
41Washington~7K0.88×
42Georgia~10K0.87×
43Michigan~9K0.87×
44Tennessee~7K0.87×
45Colorado~6K0.87×
46South Carolina~5K0.87×
47Texas~30K0.82×
48Arizona~7K0.82×
49Ohio~10K0.81×
50Florida~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Humanitarian crisis, United States
0.78×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humanitarian crisis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humanitarian crisis audience
#·InterestCategoryAffinity×
01Louvre Abu DhabiArts & Culture95.65×
02Médecins Sans FrontièresPolitics & Society55.42×
03Copa AméricaSports37.27×
04Amnesty InternationalPolitics & Society35.95×
05LouvreTravel & Leisure20.00×
06Christian SlaterMovies & TV20.00×
07BodrumTravel & Leisure14.90×
08Renewable energyBusiness & Career6.54×
09The New York TimesNews4.38×
10FedExBusiness & Career3.78×
11Nonprofit organizationPolitics & Society3.35×
12CNNMovies & TV3.26×
13Health careBusiness & Career2.95×
14VeganismFood & Beverages2.68×
15MedicineBusiness & Career2.58×
16XInternet & Social Media2.22×
17CookingFood & Beverages2.16×
18Donald TrumpPolitics & Society2.16×
19RecipesFood & Beverages2.16×
20Alcoholic beveragesFood & Beverages2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humanitarian crisis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humanitarian crisis audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
Family OrientationCONSERVATISM2.41×
SpiritualityBALANCE1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humanitarian crisis audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
ExtroversionTHRILL0.87×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humanitarian crisis have in United States?

Humanitarian crisis has an estimated audience of 398,990 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Humanitarian crisis fans?

60.0% of Humanitarian crisis fans are female, 40.0% are male, with an average age of 46.7 years.

03

Which brands do Humanitarian crisis fans like most?

Humanitarian crisis fans show strongest brand affinity for Médecins Sans Frontières (55.42×), Louvre Abu Dhabi (95.65×), and Copa América (37.27×) over the country average.

04

Where do Humanitarian crisis fans live in United States?

Humanitarian crisis fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Humanitarian crisis fans also like?

Beyond Humanitarian crisis itself, the audience over-indexes on Louvre Abu Dhabi (95.65×), Copa América (37.27×), Renewable energy (6.54×), and Amnesty International (35.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Humanitarian crisis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Humanitarian crisis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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