Furnace Audience in Germany
Furnace has an estimated audience of 847,648 people in Germany. 57.3% are female, 42.7% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fiber, Brooklyn Museum, Hooters, Temperature, HVAC.
The average Furnace fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fiber, Brooklyn Museum, Hooters, with strongest over-indexing on Fiber (13.87× the country average). Demographically, the Furnace audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Furnace fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.5 |
| Estimated audience size | 847,648 |
Audience persona
The typical Furnace fan in Germany is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Fiber.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 207,042 | 1.12× |
| Bayern | 153,813 | 1.13× |
| Baden-Württemberg | 134,160 | 1.16× |
| Hessen | 98,616 | 1.53× |
| Niedersachsen | 73,301 | 0.89× |
| Berlin | 58,926 | 1.55× |
| Rheinland-Pfalz | 41,320 | 0.97× |
| Sachsen | 36,974 | 0.89× |
| Schleswig-Holstein | 28,612 | 0.94× |
| Hamburg | 23,452 | 1.22× |
| Brandenburg | 21,292 | 0.81× |
| Thüringen | 14,508 | 0.67× |
| Sachsen-Anhalt | 13,477 | 0.61× |
| Mecklenburg-Vorpommern | 9,968 | 0.62× |
| Saarland | 8,302 | 0.8× |
| Bremen | 7,884 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fiber | 13.87× | Health |
| Brooklyn Museum | 29.41× | Arts & Culture |
| Hooters | 34.7× | Food & Beverages |
| Temperature | 9.1× | Health |
| HVAC | 7.99× | Home & Garden |
| Brick | 10.52× | Home & Garden |
| Tile | 10.97× | Home & Garden |
| Central Europe | 6.18× | Travel & Leisure |
| Porcelain | 9.04× | Home & Garden |
| Thermal insulation | 11.74× | Home & Garden |
| Fireplace | 9.08× | Home & Garden |
| Ceramic | 6.28× | Home & Garden |
| Instant Gaming | 6.8× | Games |
| Pottery | 7.49× | Home & Garden |
| Central heating | 8.41× | Home & Garden |
| Borussia Dortmund | 1.66× | Sports |
| Mikaela Shiffrin | 9.68× | Sports |
| Shopping | 1.67× | Shopping |
| Fire | 4.93× | Home & Garden |
| Discount stores | 1.99× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.88 |
| DIY Mentality | THRILL | 2.54 |
| Convenience Orientation | PREMIUM | 2.47 |
| Individualism | JOY | 2.17 |
| Sustainability | BALANCE | 1.89 |
| Tradition | CONSERVATISM | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Italy | 13.6% |
| United Kingdom | 6.8% |
See Furnace audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Furnace have in Germany?
Furnace has an estimated audience of 847,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Furnace fans?
57.3% of Furnace fans are female, 42.7% are male, with an average age of 44.5 years.
Which brands do Furnace fans like most?
Furnace fans show strongest brand affinity for Fiber (13.87×), Brooklyn Museum (29.41×), and Hooters (34.7×) over the country average.
Where do Furnace fans live in Germany?
Furnace fans in Germany are most concentrated in Nordrhein-Westfalen (reach 207,042), Bayern (reach 153,813), and Baden-Württemberg (reach 134,160). These three regions account for the largest share of the active audience.
What other brands do Furnace fans also like?
Beyond Furnace itself, the audience over-indexes on Brooklyn Museum (29.41×), Hooters (34.7×), Temperature (9.1×), and HVAC (7.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Furnace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.