Furnace Audience in Germany
A data profile of the people who buy, follow and care about Furnace in Germany — modelled from more than twelve digital signal sources. Furnace has an estimated audience of 847,648 people in Germany.
The average Furnace fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Fiber, Brooklyn Museum, Temperature, with strongest over-indexing on Fiber (13.87× the country average).
Demographically, the Furnace audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Furnace fan in Germany is more female, around 44.5 years old, with strong Extroversion tendencies and a notable affinity for Fiber.
At a glance
The key figures that characterise the Furnace profile in Germany.
Search interest · 12-month trend
Demographics of Furnace fans
57.3% are female, 42.7% are male, average age 44.5.
Gender split
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.5 |
| Estimated audience size | 847,648 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 27% |
Worldwide distribution
of the worldwide Furnace audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.2% |
| Italy | 13.6% |
| United Kingdom | 6.8% |
Geography
Where the Furnace audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 1.29× | |
| 02 | Hessen | ~80K | 1.27× | |
| 03 | Bayern | ~200K | 1.14× | |
| 04 | Hamburg | ~20K | 1.08× | |
| 05 | Baden-Württemberg | ~100K | 1.07× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.06× | |
| 07 | Bremen | ~7K | 1.02× | |
| 08 | Rheinland-Pfalz | ~40K | 0.99× | |
| 09 | Saarland | ~10K | 0.99× | |
| 10 | Niedersachsen | ~80K | 0.96× | |
| 11 | Sachsen | ~40K | 0.96× | |
| 12 | Brandenburg | ~20K | 0.95× | |
| 13 | Schleswig-Holstein | ~30K | 0.94× | |
| 14 | Thüringen | ~20K | 0.93× | |
| 15 | Sachsen-Anhalt | ~20K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Furnace audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hooters | Food & Beverages | 34.70× | ||
| 02 | Brooklyn Museum | Arts & Culture | 29.41× | ||
| 03 | Fiber | Health | 13.87× | ||
| 04 | Thermal insulation | Home & Garden | 11.74× | ||
| 05 | Tile | Home & Garden | 10.97× | ||
| 06 | Brick | Home & Garden | 10.52× | ||
| 07 | Mikaela Shiffrin | Sports | 9.68× | ||
| 08 | Temperature | Health | 9.10× | ||
| 09 | Fireplace | Home & Garden | 9.08× | ||
| 10 | Porcelain | Home & Garden | 9.04× | ||
| 11 | Central heating | Home & Garden | 8.41× | ||
| 12 | HVAC | Home & Garden | 7.99× | ||
| 13 | Pottery | Home & Garden | 7.49× | ||
| 14 | Instant Gaming | Games | 6.80× | ||
| 15 | Ceramic | Home & Garden | 6.28× | ||
| 16 | Central Europe | Travel & Leisure | 6.18× | ||
| 17 | Fire | Home & Garden | 4.93× | ||
| 18 | Discount stores | Shopping | 1.99× | ||
| 19 | Shopping | Shopping | 1.67× | ||
| 20 | dB’s | Music & Radio | 1.56× |
Personality of the Furnace audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.81× | |
| Creativity | OPEN | 1.76× | |
| Price Sensitivity | PREMIUM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.10× | |
| Healthy Lifestyle | BALANCE | 1.13× | |
| Risk Appetite | THRILL | 1.18× |
Frequently asked questions
How many fans does Furnace have in Germany?
Furnace has an estimated audience of 847,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Furnace fans?
57.3% of Furnace fans are female, 42.7% are male, with an average age of 44.5 years.
Which brands do Furnace fans like most?
Furnace fans show strongest brand affinity for Fiber (13.87×), Brooklyn Museum (29.41×), and Temperature (9.1×) over the country average.
Where do Furnace fans live in Germany?
Furnace fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Furnace fans also like?
Beyond Furnace itself, the audience over-indexes on Brooklyn Museum (29.41×), Temperature (9.1×), Hooters (34.7×), and HVAC (7.99×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Furnace audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Furnace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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