Fireplace Audience in Germany
Fireplace has an estimated audience of 1,859,111 people in Germany. 49.4% are female, 50.6% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Goes, Stradivarius, Kafr Qasim, Škoda Kodiaq.
The average Fireplace fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Goes, Stradivarius, with strongest over-indexing on CAC 40 (3.49× the country average). Demographically, the Fireplace audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Fireplace fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 44.7 |
| Estimated audience size | 1,859,111 |
Audience persona
The typical Fireplace fan in Germany is balanced, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 398,907 | 0.98× |
| Bayern | 381,261 | 1.28× |
| Baden-Württemberg | 216,191 | 0.85× |
| Niedersachsen | 204,816 | 1.13× |
| Hessen | 135,156 | 0.95× |
| Sachsen | 104,285 | 1.14× |
| Rheinland-Pfalz | 90,993 | 0.98× |
| Berlin | 66,043 | 0.79× |
| Brandenburg | 63,365 | 1.1× |
| Schleswig-Holstein | 60,962 | 0.91× |
| Sachsen-Anhalt | 51,114 | 1.06× |
| Thüringen | 49,731 | 1.05× |
| Mecklenburg-Vorpommern | 45,308 | 1.28× |
| Hamburg | 37,773 | 0.9× |
| Saarland | 18,793 | 0.82× |
| Bremen | 12,180 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 3.49× | Business & Career |
| Goes | 1.59× | Travel & Leisure |
| Stradivarius | 1.51× | Shopping |
| Kafr Qasim | 17.25× | Sports |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Corfu (regional unit) | 2.35× | Travel & Leisure |
| Figure painting (hobby) | 2.98× | Arts & Culture |
| Headhunters (film) | 3.32× | Movies & TV |
| Stucco | 1.79× | Home & Garden |
| Staycation | 2.44× | Home & Garden |
| Sixx | 1.98× | Movies & TV |
| Coworking | 2.15× | Business & Career |
| Keeper (password manager) | 2.03× | Technology & Electronics |
| Emil Nolde | 2.42× | Arts & Culture |
| Cachorro | 1.62× | Pets & Animals |
| Indigenous Australian art | 2.61× | Arts & Culture |
| New Era (Namibia) | 1.9× | News |
| Camo | 5.27× | Technology & Electronics |
| Free University of Berlin | 1.58× | Business & Career |
| HydraFacial | 2.72× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.33 |
| DIY Mentality | THRILL | 2.12 |
| Quality Awareness | PREMIUM | 1.63 |
| Luxury Orientation | PREMIUM | 1.6 |
| Sports Activity | POWER | 1.46 |
| Sustainability | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| United Kingdom | 7.8% |
| Italy | 7.1% |
See Fireplace audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fireplace have in Germany?
Fireplace has an estimated audience of 1,859,111 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fireplace fans?
49.4% of Fireplace fans are female, 50.6% are male, with an average age of 44.7 years.
Which brands do Fireplace fans like most?
Fireplace fans show strongest brand affinity for CAC 40 (3.49×), Goes (1.59×), and Stradivarius (1.51×) over the country average.
Where do Fireplace fans live in Germany?
Fireplace fans in Germany are most concentrated in Nordrhein-Westfalen (reach 398,907), Bayern (reach 381,261), and Baden-Württemberg (reach 216,191). These three regions account for the largest share of the active audience.
What other brands do Fireplace fans also like?
Beyond Fireplace itself, the audience over-indexes on Goes (1.59×), Stradivarius (1.51×), Kafr Qasim (17.25×), and Škoda Kodiaq (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fireplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.