A data profile of the people who buy, follow and care about Fireplace in Italy — modelled from more than twelve digital signal sources. Fireplace has an estimated audience of 3,860,832 people in Italy.
Fireplace has an estimated audience of 3,860,832 people in Italy. 49.6% are female, 50.4% are male, average age 47.3. Top brand affinities: HVAC, Single-family detached home, Sustainable energy, Renewable energy, Solar thermal collector.
Top brand affinities include HVAC, Single-family detached home, Sustainable energy, with strongest over-indexing on HVAC (8.88× the country average).
Demographically, the Fireplace audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Fireplace fan in Italy is balanced, around 47.3 years old, with strong Convenience Orientation tendencies and a notable affinity for HVAC.
The key figures that characterise the Fireplace profile in Italy.
49.6% are female, 50.4% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 47.3 |
| Estimated audience size | 3,860,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Fireplace audience comes from Italy.
| Country | Share |
|---|---|
| United States | 33.5% |
| United Kingdom | 7.8% |
| Italy | 7.1% |
The strongest cross-interests of the Fireplace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar lamp | Home & Garden | 11.90× | ||
| 02 | Single-family detached home | Home & Garden | 11.84× | ||
| 03 | HVAC | Home & Garden | 8.88× | ||
| 04 | Solar thermal collector | Home & Garden | 7.92× | ||
| 05 | Microwave oven | Home & Garden | 3.92× | ||
| 06 | Air conditioning | Technology & Electronics | 3.79× | ||
| 07 | Garden furniture | Home & Garden | 3.61× | ||
| 08 | Sustainable energy | Home & Garden | 3.53× | ||
| 09 | Renewable energy | Business & Career | 3.09× | ||
| 10 | Home automation | Technology & Electronics | 3.00× | ||
| 11 | Modern architecture | Arts & Culture | 2.92× | ||
| 12 | Efficient energy use | Technology & Electronics | 2.83× | ||
| 13 | Wikipedia | Internet & Social Media | 2.46× | ||
| 14 | Coop | Food & Beverages | 1.95× | ||
| 15 | Home Appliances | Home & Garden | 1.91× | ||
| 16 | IKEA | Home & Garden | 1.88× | ||
| 17 | SuperEnalotto | Games | 1.72× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Personal finance | Business & Career | 1.52× | ||
| 20 | Home improvement | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.05× | |
| Quality Awareness | PREMIUM | 1.97× | |
| Sustainability | BALANCE | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Extroversion | THRILL | 0.79× | |
| Early Adopter Mentality | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fireplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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