Rascasse Audience Intelligence

Hooters Target Market in Germany

A data profile of the people who buy, follow and care about Hooters in Germany — modelled from more than twelve digital signal sources. Hooters has an estimated audience of 263,998 people in Germany.

#24among Fast food restaurants in Germany#2412among Brand in Germany#922in Food & Beverages

The average Hooters fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nacho Libre, Tapir!, Chili's, with strongest over-indexing on Nacho Libre (228.78× the country average).

Demographically, the Hooters audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hooters fan in Germany is more male, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Nacho Libre.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hooters profile in Germany.

Audience size
264K
in Germany
Gender
27.0%♀
73.0% male
Age
40.5
average years
Country rank
#18972
Brand in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hooters

27.0% are female, 73.0% are male, average age 40.5.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Hooters audience in Germany
MetricValue
Female27.0%
Male73.0%
Average age40.5
Estimated audience size263,998
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Hooters audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3924%
40-4923%
50+19%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Hooters audience comes from Germany.

Worldwide audience distribution share by country for Hooters
CountryShare
United States49.6%
Mexico6.7%
Saudi Arabia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hooters audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hooters customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K2.20×
02Hessen~30K1.15×
03Bayern~60K1.14×
04Baden-Württemberg~40K1.04×
05Rheinland-Pfalz~20K1.01×
06Niedersachsen~30K0.99×
07Berlin~10K0.98×
08Nordrhein-Westfalen~70K0.97×
09Schleswig-Holstein~10K0.96×
10Sachsen~10K0.90×
11Bremen~2K0.87×
12Mecklenburg-Vorpommern~5K0.80×
13Brandenburg~8K0.79×
14Thüringen~6K0.79×
15Saarland~3K0.79×
16Sachsen-Anhalt~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Hooters, Germany
0.73×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hooters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hooters audience
#·InterestCategoryAffinity×
01Nacho LibreMovies & TV228.78×
02University of MinnesotaBusiness & Career117.58×
03Mr KiplingFood & Beverages77.14×
04WingstopFood & Beverages68.44×
05Clearwater, FloridaTravel & Leisure67.76×
06South Indian cuisineFood & Beverages67.26×
07Indian fast foodFood & Beverages62.06×
08Chili'sFood & Beverages57.19×
09Punjabi cuisineFood & Beverages52.69×
10Tapir!Music & Radio42.36×
11Tigrinya languagePolitics & Society38.00×
12Pakistani cuisineFood & Beverages30.60×
13Buffalo wingFood & Beverages28.12×
14Chipotle Mexican GrillFood & Beverages26.64×
15CurryFood & Beverages23.56×
16Saravanaa BhavanFood & Beverages21.71×
17The TasteFood & Beverages17.60×
18Johann LaferFood & Beverages11.15×
19RossmannShopping7.46×
20dB’sMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hooters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hooters audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.13×
Community OrientationOPEN1.57×
ExtroversionTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hooters audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.08×
Design AffinityPREMIUM1.16×
Need for SecurityCONSERVATISM1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hooters's target market in Germany?

Hooters's target market in Germany covers an estimated 263,998 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hooters customers?

27.0% of the Hooters audience are female, 73.0% are male, with an average age of 40.5 years.

03

Which brands do Hooters fans like most?

Hooters fans show strongest brand affinity for Nacho Libre (228.78×), Tapir! (42.36×), and Chili's (57.19×) over the country average.

04

Where do Hooters fans live in Germany?

Hooters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hooters fans also like?

Beyond Hooters itself, the audience over-indexes on Tapir! (42.36×), Chili's (57.19×), Rossmann (7.46×), and Indian fast food (62.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Hooters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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