Hooters Audience in Germany
Hooters has an estimated audience of 309,430 people in Germany. 27.0% are female, 73.0% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nacho Libre, Tapir!, Rossmann, Wingstop, Indian fast food.
The average Hooters fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nacho Libre, Tapir!, Rossmann, with strongest over-indexing on Nacho Libre (228.78× the country average). Demographically, the Hooters audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Hooters fans
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 40.5 |
| Estimated audience size | 309,430 |
Audience persona
The typical Hooters fan in Germany is more male, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Nacho Libre.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,904 | 0.99× |
| Bayern | 59,302 | 1.19× |
| Baden-Württemberg | 44,651 | 1.06× |
| Niedersachsen | 30,440 | 1.01× |
| Hessen | 27,647 | 1.17× |
| Rheinland-Pfalz | 16,277 | 1.05× |
| Hamburg | 15,135 | 2.16× |
| Berlin | 13,977 | 1.01× |
| Sachsen | 13,538 | 0.89× |
| Schleswig-Holstein | 10,845 | 0.98× |
| Brandenburg | 7,173 | 0.75× |
| Thüringen | 5,852 | 0.74× |
| Sachsen-Anhalt | 5,362 | 0.67× |
| Mecklenburg-Vorpommern | 4,470 | 0.76× |
| Saarland | 2,708 | 0.71× |
| Bremen | 2,266 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nacho Libre | 228.78× | Movies & TV |
| Tapir! | 42.36× | Music & Radio |
| Rossmann | 7.46× | Shopping |
| Wingstop | 68.44× | Food & Beverages |
| Indian fast food | 62.06× | Food & Beverages |
| Buffalo wing | 28.12× | Food & Beverages |
| University of Minnesota | 117.58× | Business & Career |
| Clearwater, Florida | 67.76× | Travel & Leisure |
| Tigrinya language | 38× | Politics & Society |
| Saravanaa Bhavan | 21.71× | Food & Beverages |
| Punjabi cuisine | 52.69× | Food & Beverages |
| Mr Kipling | 77.14× | Food & Beverages |
| Pakistani cuisine | 30.6× | Food & Beverages |
| Curry | 23.56× | Food & Beverages |
| South Indian cuisine | 67.26× | Food & Beverages |
| The Taste | 17.6× | Food & Beverages |
| Fried chicken restaurant | 19.85× | Food & Beverages |
| Chipotle Mexican Grill | 26.64× | Food & Beverages |
| Korean fried chicken | 19.79× | Food & Beverages |
| Buffalo Wild Wings | 30.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.76 |
| Convenience Orientation | PREMIUM | 1.67 |
| Tradition | CONSERVATISM | 1.64 |
| Patriotism | CONSERVATISM | 1.53 |
| Quality Awareness | PREMIUM | 1.37 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.2% |
| Mexico | 6.6% |
| United Kingdom | 2.8% |
See Hooters audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Hooters have in Germany?
Hooters has an estimated audience of 309,430 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hooters fans?
27.0% of Hooters fans are female, 73.0% are male, with an average age of 40.5 years.
Which brands do Hooters fans like most?
Hooters fans show strongest brand affinity for Nacho Libre (228.78×), Tapir! (42.36×), and Rossmann (7.46×) over the country average.
Where do Hooters fans live in Germany?
Hooters fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,904), Bayern (reach 59,302), and Baden-Württemberg (reach 44,651). These three regions account for the largest share of the active audience.
What other brands do Hooters fans also like?
Beyond Hooters itself, the audience over-indexes on Tapir! (42.36×), Rossmann (7.46×), Wingstop (68.44×), and Indian fast food (62.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.