Rascasse Audience Intelligence

Buffalo wing Audience in Germany

A data profile of the people who buy, follow and care about Buffalo wing in Germany — modelled from more than twelve digital signal sources. Buffalo wing has an estimated audience of 662,515 people in Germany.

#45among Dish in Germany#3990among Topic in Germany#437in Food & Beverages

The average Buffalo wing fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Germany, Subway, Rossmann, with strongest over-indexing on Germany (4.3× the country average).

Demographically, the Buffalo wing audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Buffalo wing fan in Germany is more male, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Germany.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffalo wing profile in Germany.

Audience size
663K
in Germany
Gender
41.2%♀
58.8% male
Age
34.8
average years
Country rank
#9269
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buffalo wing fans

41.2% are female, 58.8% are male, average age 34.8.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Buffalo wing audience in Germany
MetricValue
Female41.2%
Male58.8%
Average age34.8
Estimated audience size662,515
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Buffalo wing audience in Germany
Age bracketShare%
16-1928%
20-2923%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Buffalo wing audience comes from Germany.

Worldwide audience distribution share by country for Buffalo wing
CountryShare
United States49.8%
Mexico4.4%
Philippines4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffalo wing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Buffalo wing fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.18×
02Baden-Württemberg~100K1.14×
03Nordrhein-Westfalen~200K1.12×
04Hamburg~20K1.09×
05Bremen~6K1.09×
06Hessen~50K1.07×
07Rheinland-Pfalz~30K1.05×
08Niedersachsen~70K1.03×
09Saarland~8K1.02×
10Berlin~30K1.00×
11Schleswig-Holstein~20K0.97×
12Sachsen-Anhalt~20K0.92×
13Brandenburg~20K0.90×
14Thüringen~20K0.90×
15Mecklenburg-Vorpommern~10K0.83×
16Sachsen~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Buffalo wing, Germany
0.79×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buffalo wing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buffalo wing audience
#·InterestCategoryAffinity×
01Hell PizzaFood & Beverages61.96×
02Marco's PizzaFood & Beverages58.30×
03Baltimore OriolesSports41.25×
04Washington CapitalsSports28.85×
05RéunionTravel & Leisure19.41×
06Papa John's PizzaFood & Beverages16.28×
07Chili'sFood & Beverages16.01×
08Fried chickenFood & Beverages12.48×
09SubwayFood & Beverages6.88×
10KFCFood & Beverages5.10×
11GermanyTravel & Leisure4.30×
12RossmannShopping3.58×
13McDonald'sFood & Beverages3.38×
14Burger KingFood & Beverages3.31×
15Fast foodFood & Beverages2.82×
16BarbecueFood & Beverages2.57×
17EdekaShopping2.37×
18Borussia DortmundSports2.10×
19Netto Marken-DiscountShopping2.03×
20FIFA World CupSports1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffalo wing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffalo wing audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.51×
Convenience OrientationPREMIUM1.48×
Price SensitivityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffalo wing audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.97×
SpiritualityBALANCE0.99×
TravellingTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buffalo wing have in Germany?

Buffalo wing has an estimated audience of 662,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Buffalo wing fans?

41.2% of Buffalo wing fans are female, 58.8% are male, with an average age of 34.8 years.

03

Which brands do Buffalo wing fans like most?

Buffalo wing fans show strongest brand affinity for Germany (4.3×), Subway (6.88×), and Rossmann (3.58×) over the country average.

04

Where do Buffalo wing fans live in Germany?

Buffalo wing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Buffalo wing fans also like?

Beyond Buffalo wing itself, the audience over-indexes on Subway (6.88×), Rossmann (3.58×), Fried chicken (12.48×), and Baltimore Orioles (41.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Buffalo wing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Buffalo wing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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