Buffalo wing Audience in Germany
Buffalo wing has an estimated audience of 662,515 people in Germany. 41.2% are female, 58.8% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, Subway, Borussia Dortmund, Rossmann, Fried chicken.
The average Buffalo wing fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, Subway, Borussia Dortmund, with strongest over-indexing on Germany (4.3× the country average). Demographically, the Buffalo wing audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Buffalo wing fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 34.8 |
| Estimated audience size | 662,515 |
Audience persona
The typical Buffalo wing fan in Germany is more male, around 34.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,864 | 1.12× |
| Bayern | 130,561 | 1.23× |
| Baden-Württemberg | 106,295 | 1.18× |
| Niedersachsen | 68,071 | 1.06× |
| Hessen | 54,139 | 1.07× |
| Rheinland-Pfalz | 34,229 | 1.03× |
| Berlin | 30,125 | 1.02× |
| Sachsen | 25,046 | 0.77× |
| Schleswig-Holstein | 23,186 | 0.97× |
| Brandenburg | 17,886 | 0.87× |
| Hamburg | 16,441 | 1.1× |
| Sachsen-Anhalt | 15,178 | 0.88× |
| Thüringen | 14,875 | 0.88× |
| Mecklenburg-Vorpommern | 9,917 | 0.78× |
| Saarland | 7,773 | 0.96× |
| Bremen | 6,105 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 4.3× | Travel & Leisure |
| Subway | 6.88× | Food & Beverages |
| Borussia Dortmund | 2.1× | Sports |
| Rossmann | 3.58× | Shopping |
| Fried chicken | 12.48× | Food & Beverages |
| Baltimore Orioles | 41.25× | Sports |
| Hell Pizza | 61.96× | Food & Beverages |
| KFC | 5.1× | Food & Beverages |
| Burger King | 3.31× | Food & Beverages |
| Edeka | 2.37× | Shopping |
| Washington Capitals | 28.85× | Sports |
| McDonald's | 3.38× | Food & Beverages |
| Marco's Pizza | 58.3× | Food & Beverages |
| Réunion | 19.41× | Travel & Leisure |
| Fast food | 2.82× | Food & Beverages |
| Barbecue | 2.57× | Food & Beverages |
| Luis Enrique (singer) | 8.87× | Music & Radio |
| Netto Marken-Discount | 2.03× | Shopping |
| Kaufland | 2.02× | Shopping |
| Restaurants | 1.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.68 |
| Indulgence | JOY | 1.63 |
| Convenience Orientation | PREMIUM | 1.54 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Sustainability | BALANCE | 1.19 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.8% |
| Mexico | 4.4% |
| Philippines | 4.0% |
See Buffalo wing audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Buffalo wing have in Germany?
Buffalo wing has an estimated audience of 662,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Buffalo wing fans?
41.2% of Buffalo wing fans are female, 58.8% are male, with an average age of 34.8 years.
Which brands do Buffalo wing fans like most?
Buffalo wing fans show strongest brand affinity for Germany (4.3×), Subway (6.88×), and Borussia Dortmund (2.1×) over the country average.
Where do Buffalo wing fans live in Germany?
Buffalo wing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,864), Bayern (reach 130,561), and Baden-Württemberg (reach 106,295). These three regions account for the largest share of the active audience.
What other brands do Buffalo wing fans also like?
Beyond Buffalo wing itself, the audience over-indexes on Subway (6.88×), Borussia Dortmund (2.1×), Rossmann (3.58×), and Fried chicken (12.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buffalo wing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.