Rascasse Audience Intelligence

Réunion Audience in Germany

A data profile of the people who buy, follow and care about Réunion in Germany — modelled from more than twelve digital signal sources. Réunion has an estimated audience of 240,651 people in Germany.

#192among Region in Germany#1972among POI in Germany#1653in Travel & Leisure

The average Réunion fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ben Stiller, Buffalo wing, Kajol, with strongest over-indexing on Ben Stiller (29.5× the country average).

Demographically, the Réunion audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Réunion fan in Germany is balanced, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Ben Stiller.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Réunion profile in Germany.

Audience size
241K
in Germany
Gender
52.1%♀
47.9% male
Age
40.8
average years
Country rank
#20159
POI in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Réunion fans

52.1% are female, 47.9% are male, average age 40.8.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Réunion audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age40.8
Estimated audience size240,651
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Réunion audience in Germany
Age bracketShare%
16-1918%
20-2915%
30-3921%
40-4926%
50+21%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Réunion audience comes from Germany.

Worldwide audience distribution share by country for Réunion
CountryShare
France33.7%
Mexico6.9%
United States4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Réunion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Réunion fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.20×
02Baden-Württemberg~40K1.19×
03Hessen~20K1.16×
04Saarland~3K1.15×
05Hamburg~6K1.13×
06Berlin~10K1.11×
07Rheinland-Pfalz~10K1.04×
08Sachsen~10K1.03×
09Nordrhein-Westfalen~50K1.00×
10Thüringen~6K0.98×
11Bremen~2K0.95×
12Brandenburg~7K0.93×
13Schleswig-Holstein~8K0.89×
14Niedersachsen~20K0.85×
15Sachsen-Anhalt~5K0.79×
16Mecklenburg-Vorpommern~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Réunion, Germany
0.75×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Réunion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Réunion audience
#·InterestCategoryAffinity×
01MartiniqueTravel & Leisure41.64×
02KajolMovies & TV35.40×
03Little CaesarsFood & Beverages32.84×
04Wendy'sFood & Beverages31.85×
05Ben StillerMovies & TV29.50×
06CuraçaoTravel & Leisure21.34×
07Korean fried chickenFood & Beverages20.00×
08Dominic ThiemSports20.00×
09Samuel Eto'oSports19.93×
10Stella ArtoisFood & Beverages19.63×
11Buffalo wingFood & Beverages19.41×
12GuadeloupeTravel & Leisure18.41×
13Gwendoline ChristieMovies & TV14.04×
14Freedom Party of AustriaPolitics & Society12.53×
15Nicholas HoultMovies & TV6.11×
16MicrobreweryFood & Beverages5.69×
17Alexander ZverevSports3.91×
18MSNNews3.62×
19FamilyKids & Family1.80×
20NatureHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Réunion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Réunion audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.69×
Urban LifestyleOPEN1.52×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Réunion audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Sports ActivityPOWER0.77×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Réunion have in Germany?

Réunion has an estimated audience of 240,651 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Réunion fans?

52.1% of Réunion fans are female, 47.9% are male, with an average age of 40.8 years.

03

Which brands do Réunion fans like most?

Réunion fans show strongest brand affinity for Ben Stiller (29.5×), Buffalo wing (19.41×), and Kajol (35.4×) over the country average.

04

Where do Réunion fans live in Germany?

Réunion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Réunion fans also like?

Beyond Réunion itself, the audience over-indexes on Buffalo wing (19.41×), Kajol (35.4×), Martinique (41.64×), and Wendy's (31.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Réunion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Réunion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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