Réunion Audience in Germany
Réunion has an estimated audience of 240,651 people in Germany. 52.1% are female, 47.9% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hauser & Wirth, Motion Picture Association of America, Home Office, Stradivarius, Handmade Gifts.
The average Réunion fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hauser & Wirth, Motion Picture Association of America, Home Office, with strongest over-indexing on Hauser & Wirth (13.31× the country average). Demographically, the Réunion audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Réunion fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 40.8 |
| Estimated audience size | 240,651 |
Audience persona
The typical Réunion fan in Germany is balanced, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hauser & Wirth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,016 | 1.04× |
| Bayern | 48,318 | 1.25× |
| Baden-Württemberg | 43,703 | 1.33× |
| Hessen | 23,076 | 1.26× |
| Niedersachsen | 20,004 | 0.86× |
| Rheinland-Pfalz | 13,494 | 1.12× |
| Berlin | 13,460 | 1.25× |
| Sachsen | 11,438 | 0.97× |
| Schleswig-Holstein | 7,775 | 0.9× |
| Brandenburg | 6,447 | 0.86× |
| Hamburg | 5,892 | 1.08× |
| Thüringen | 4,775 | 0.78× |
| Sachsen-Anhalt | 4,272 | 0.69× |
| Saarland | 3,210 | 1.09× |
| Mecklenburg-Vorpommern | 2,813 | 0.61× |
| Bremen | 1,879 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hauser & Wirth | 13.31× | Arts & Culture |
| Motion Picture Association of America | 12.63× | Movies & TV |
| Home Office | 1.73× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Handmade Gifts | 2.4× | Kids & Family |
| Birthday Gifts | 1.91× | Kids & Family |
| Hoosier | 19.26× | Politics & Society |
| Kayseria | 11.22× | Shopping |
| Pleural effusion | 3.67× | Health |
| Urban horticulture | 1.7× | Home & Garden |
| Nuts (film) | 3.92× | Movies & TV |
| Euphonium | 8.75× | Music & Radio |
| Mechanic | 1.66× | Cars & Mobility |
| Picnic | 2.69× | Kids & Family |
| Historic site | 7.13× | Arts & Culture |
| Bülent Korkmaz | 12.26× | Sports |
| Guy Torry | 15.5× | Movies & TV |
| Este, Veneto | 1.59× | Travel & Leisure |
| Home Delivery | 1.78× | Food & Beverages |
| Molly Hatchet | 7.89× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.73 |
| Tradition | CONSERVATISM | 1.56 |
| Patriotism | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.28 |
| Pet Ownership | JOY | 1.25 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 33.5% |
| Mexico | 6.8% |
| United States | 4.1% |
See Réunion audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Réunion have in Germany?
Réunion has an estimated audience of 240,651 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Réunion fans?
52.1% of Réunion fans are female, 47.9% are male, with an average age of 40.8 years.
Which brands do Réunion fans like most?
Réunion fans show strongest brand affinity for Hauser & Wirth (13.31×), Motion Picture Association of America (12.63×), and Home Office (1.73×) over the country average.
Where do Réunion fans live in Germany?
Réunion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,016), Bayern (reach 48,318), and Baden-Württemberg (reach 43,703). These three regions account for the largest share of the active audience.
What other brands do Réunion fans also like?
Beyond Réunion itself, the audience over-indexes on Motion Picture Association of America (12.63×), Home Office (1.73×), Stradivarius (1.97×), and Handmade Gifts (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Réunion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.