A data profile of the people who buy, follow and care about Réunion in France — modelled from more than twelve digital signal sources. Réunion has an estimated audience of 3,015,475 people in France.
Réunion has an estimated audience of 3,015,475 people in France. 59.1% are female, 40.9% are male, average age 40.6. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Broadcasting of sports events.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (221.59× the country average).
Demographically, the Réunion audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
The typical Réunion fan in France is more female, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Réunion profile in France.
59.1% are female, 40.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 40.6 |
| Estimated audience size | 3,015,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 26% |
of the worldwide Réunion audience comes from France.
| Country | Share |
|---|---|
| France | 33.7% |
| Mexico | 6.9% |
| United States | 4.1% |
The strongest cross-interests of the Réunion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 237.12× | ||
| 02 | Love & Sex | Kids & Family | 221.59× | ||
| 03 | Christmas Gift | Kids & Family | 35.77× | ||
| 04 | Christmas tree | Kids & Family | 25.72× | ||
| 05 | Girl power | Politics & Society | 16.23× | ||
| 06 | Breast Cancer awareness | Health | 15.76× | ||
| 07 | Kitchen garden | Home & Garden | 12.52× | ||
| 08 | Broadcasting of sports events | Movies & TV | 12.37× | ||
| 09 | Zoom lens | Technology & Electronics | 12.07× | ||
| 10 | Dentistry | Business & Career | 9.98× | ||
| 11 | Hormone | Health | 9.74× | ||
| 12 | Sustainable products | Politics & Society | 7.65× | ||
| 13 | Martinique | Travel & Leisure | 7.27× | ||
| 14 | Guadeloupe | Travel & Leisure | 6.63× | ||
| 15 | Mauritius | Travel & Leisure | 5.71× | ||
| 16 | BlaBlaCar | Cars & Mobility | 3.00× | ||
| 17 | Volotea | Travel & Leisure | 2.32× | ||
| 18 | Midi Libre | News | 2.15× | ||
| 19 | Canada | Travel & Leisure | 1.82× | ||
| 20 | EBay | Shopping | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.14× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Tradition | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Sustainability | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Réunion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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