Buffalo wing Audience in United States

Buffalo wing logo

Buffalo wing has an estimated audience of 11,111,229 people in United States. 50.2% are female, 49.8% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Wingstop, Buffalo Wild Wings, Texas Roadhouse, Burger King, Chick-fil-A.

The average Buffalo wing fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wingstop, Buffalo Wild Wings, Texas Roadhouse, with strongest over-indexing on Wingstop (5.09× the country average). Demographically, the Buffalo wing audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Buffalo wing fans

Demographic split for Buffalo wing audience in United States
MetricValue
Female50.2%
Male49.8%
Average age37.7
Estimated audience size11,111,229

Audience persona

The typical Buffalo wing fan in United States is balanced, around 37.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Wingstop.

Top regions in United States

Top regions ranked by reach for Buffalo wing in United States
RegionReachAffinity
California1,166,2620.95×
Texas1,058,2961.11×
Florida885,1861.18×
New York812,9581.31×
Virginia481,1371.78×
Maryland466,7642.44×
Georgia435,0981.27×
Illinois420,0781.13×
North Carolina412,9811.24×
Ohio412,6881.21×
New Jersey355,4531.26×
Pennsylvania346,4100.93×
Michigan326,6531.12×
Arizona258,7251.14×
Indiana253,7751.25×
Tennessee227,1701.02×
Massachusetts217,9061×
Washington214,4260.96×
South Carolina213,2911.28×
Missouri179,2201×
Colorado168,6510.96×
Minnesota164,9481.04×
Alabama164,6641.06×
Louisiana158,5771.11×
Wisconsin152,0950.91×
Kentucky143,1461.03×
Nevada140,6291.31×
Oklahoma123,6241×
Connecticut109,3230.98×
Oregon106,9910.84×
Arkansas92,6371.01×
Mississippi87,7600.96×
Kansas77,3240.88×
Utah76,2520.77×
Washington, District of Columbia71,7892.15×
Iowa66,9460.73×
Nebraska50,0920.9×
Hawaii46,5090.97×
New Mexico40,3660.72×
West Virginia39,9620.77×
Rhode Island38,3191.08×
Idaho36,0890.65×
Delaware33,1981.08×
New Hampshire32,2430.74×
Maine26,7330.67×
Montana20,2830.66×
South Dakota18,9740.74×
Alaska18,4380.78×
North Dakota17,0690.75×
Vermont13,9730.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buffalo wing audience
BrandAffinityCategory
Wingstop5.09×Food & Beverages
Buffalo Wild Wings4.07×Food & Beverages
Texas Roadhouse2.54×Food & Beverages
Burger King2.54×Food & Beverages
Chick-fil-A2.15×Food & Beverages
BESS18.43×Music & Radio
Panda Express2.63×Food & Beverages
Taco Bell2.22×Food & Beverages
Pizza Hut2.17×Food & Beverages
Little Caesars2.74×Food & Beverages
Subway2.14×Food & Beverages
Dollar General1.91×Shopping
Eating1.68×Food & Beverages
In-N-Out Burger2.23×Food & Beverages
Fast food1.67×Food & Beverages
Golden Corral4.48×Food & Beverages
Dollar Tree1.84×Shopping
Sauce3.48×Food & Beverages
French fries3.15×Food & Beverages
Butter2.95×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buffalo wing audience
TraitClusterScore
Urban LifestyleOPEN1.33
ExtroversionTHRILL1.29
Convenience OrientationPREMIUM1.24
IndulgenceJOY1.21
Early Adopter MentalityPOWER1.08
Family OrientationCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Buffalo wing
CountryShare
United States49.8%
Mexico4.4%
Philippines4.0%

See Buffalo wing audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Buffalo wing have in United States?

Buffalo wing has an estimated audience of 11,111,229 people in United States, concentrated in California and Texas.

What is the gender split and age of Buffalo wing fans?

50.2% of Buffalo wing fans are female, 49.8% are male, with an average age of 37.7 years.

Which brands do Buffalo wing fans like most?

Buffalo wing fans show strongest brand affinity for Wingstop (5.09×), Buffalo Wild Wings (4.07×), and Texas Roadhouse (2.54×) over the country average.

Where do Buffalo wing fans live in United States?

Buffalo wing fans in United States are most concentrated in California (reach 1,166,262), Texas (reach 1,058,296), and Florida (reach 885,186). These three regions account for the largest share of the active audience.

What other brands do Buffalo wing fans also like?

Beyond Buffalo wing itself, the audience over-indexes on Buffalo Wild Wings (4.07×), Texas Roadhouse (2.54×), Burger King (2.54×), and Chick-fil-A (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo wing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.