Rascasse Audience Intelligence

Buffalo wing Audience in United States

A data profile of the people who buy, follow and care about Buffalo wing in United States — modelled from more than twelve digital signal sources. Buffalo wing has an estimated audience of 11,111,229 people in United States.

#20among Dish in United States#2098among Topic in United States#250in Food & Beverages

The average Buffalo wing fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wingstop, Buffalo Wild Wings, Texas Roadhouse, with strongest over-indexing on Wingstop (5.09× the country average).

Demographically, the Buffalo wing audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buffalo wing fan in United States is balanced, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wingstop.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffalo wing profile in United States.

Audience size
11.1M
in United States
Gender
50.2%♀
49.8% male
Age
37.7
average years
Country rank
#3226
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buffalo wing fans

50.2% are female, 49.8% are male, average age 37.7.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Buffalo wing audience in United States
MetricValue
Female50.2%
Male49.8%
Average age37.7
Estimated audience size11,111,229
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Buffalo wing audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

49.8%

of the worldwide Buffalo wing audience comes from United States.

Worldwide audience distribution share by country for Buffalo wing
CountryShare
United States49.8%
Mexico4.4%
Philippines4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffalo wing audience in United States is strongest.

Fig. 05

Top regions by affinity

Buffalo wing fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~300K1.40×
02Virginia~400K1.32×
03Nevada~100K1.32×
04New Jersey~400K1.31×
05Indiana~300K1.31×
06New York~800K1.29×
07Georgia~400K1.26×
08South Carolina~200K1.26×
09Ohio~400K1.20×
10North Carolina~400K1.20×
11Arizona~300K1.19×
12Florida~900K1.18×
13Louisiana~200K1.14×
14Rhode Island~40K1.14×
15Michigan~300K1.12×
16Illinois~400K1.11×
17Alabama~200K1.10×
18Washington, District of Columbia~40K1.09×
19Delaware~30K1.08×
20Texas~1M1.07×
21Arkansas~100K1.06×
22Kentucky~100K1.05×
23Mississippi~100K1.05×
24Minnesota~200K1.04×
25Connecticut~100K1.04×
26Tennessee~200K1.03×
27Oklahoma~100K1.02×
28Missouri~200K1.01×
29Hawaii~50K1.01×
30Massachusetts~200K1.00×
31Washington~200K0.96×
32Colorado~200K0.95×
33Nebraska~50K0.94×
34California~1M0.93×
35Pennsylvania~300K0.92×
36Wisconsin~200K0.92×
37Kansas~80K0.91×
38Alaska~20K0.89×
39West Virginia~40K0.87×
40North Dakota~20K0.84×
41Oregon~100K0.83×
42New Mexico~50K0.81×
43New Hampshire~40K0.81×
44South Dakota~20K0.81×
45Utah~80K0.79×
46Vermont~20K0.79×
47Iowa~70K0.78×
48Montana~20K0.76×
49Maine~30K0.74×
50Idaho~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Buffalo wing, United States
0.71×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buffalo wing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buffalo wing audience
#·InterestCategoryAffinity×
01WingstopFood & Beverages5.09×
02Buffalo Wild WingsFood & Beverages4.07×
03Raising Cane's Chicken FingersFood & Beverages3.26×
04Popeyes Louisiana KitchenFood & Beverages2.85×
05Little CaesarsFood & Beverages2.74×
06Wendy'sFood & Beverages2.65×
07Panda ExpressFood & Beverages2.63×
08Texas RoadhouseFood & Beverages2.54×
09Burger KingFood & Beverages2.54×
10Domino's PizzaFood & Beverages2.43×
11Papa John's PizzaFood & Beverages2.39×
12In-N-Out BurgerFood & Beverages2.23×
13Taco BellFood & Beverages2.22×
14Pizza HutFood & Beverages2.17×
15Chick-fil-AFood & Beverages2.15×
16SubwayFood & Beverages2.14×
17Dollar GeneralShopping1.91×
18Dollar TreeShopping1.84×
19EatingFood & Beverages1.68×
20Fast foodFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffalo wing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffalo wing audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.51×
Urban LifestyleOPEN1.34×
Price SensitivityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffalo wing audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buffalo wing have in United States?

Buffalo wing has an estimated audience of 11,111,229 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buffalo wing fans?

50.2% of Buffalo wing fans are female, 49.8% are male, with an average age of 37.7 years.

03

Which brands do Buffalo wing fans like most?

Buffalo wing fans show strongest brand affinity for Wingstop (5.09×), Buffalo Wild Wings (4.07×), and Texas Roadhouse (2.54×) over the country average.

04

Where do Buffalo wing fans live in United States?

Buffalo wing fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Buffalo wing fans also like?

Beyond Buffalo wing itself, the audience over-indexes on Buffalo Wild Wings (4.07×), Texas Roadhouse (2.54×), Wendy's (2.65×), and Burger King (2.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo wing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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