Saravanaa Bhavan Audience in Germany
Saravanaa Bhavan has an estimated audience of 483,056 people in Germany. 60.3% are female, 39.7% are male, average age 40.6. Top regions: Hessen, Bayern, Berlin. Top brand affinities: Eco Friendly Living, Cross-country equestrianism, Home Delivery, Information sensitivity, Ehrenfeld Apparel.
The average Saravanaa Bhavan fan in Germany is 40.6 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Berlin. Top brand affinities include Eco Friendly Living, Cross-country equestrianism, Home Delivery, with strongest over-indexing on Eco Friendly Living (3.64× the country average). Demographically, the Saravanaa Bhavan audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Saravanaa Bhavan fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.6 |
| Estimated audience size | 483,056 |
Audience persona
The typical Saravanaa Bhavan fan in Germany is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Eco Friendly Living.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 150,946 | 4.1× |
| Bayern | 146,948 | 1.89× |
| Berlin | 129,518 | 6× |
| Nordrhein-Westfalen | 86,440 | 0.82× |
| Baden-Württemberg | 24,407 | 0.37× |
| Brandenburg | 11,202 | 0.75× |
| Rheinland-Pfalz | 10,276 | 0.42× |
| Niedersachsen | 7,034 | 0.15× |
| Sachsen | 4,318 | 0.18× |
| Hamburg | 4,261 | 0.39× |
| Sachsen-Anhalt | 2,398 | 0.19× |
| Schleswig-Holstein | 2,085 | 0.12× |
| Thüringen | 1,637 | 0.13× |
| Saarland | 1,134 | 0.19× |
| Mecklenburg-Vorpommern | 861 | 0.09× |
| Bremen | 819 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eco Friendly Living | 3.64× | Home & Garden |
| Cross-country equestrianism | 7.83× | Sports |
| Home Delivery | 1.54× | Food & Beverages |
| Information sensitivity | 2.84× | Technology & Electronics |
| Ehrenfeld Apparel | 14.89× | Fashion & Accessoires |
| Esra Erol | 2.65× | Movies & TV |
| Microsoft Exchange Server | 5.97× | Technology & Electronics |
| Oktay Kaynarca | 3.33× | Movies & TV |
| Kettlebell lifting | 2.9× | Sports |
| Jaguar F-Pace | 2.82× | Cars & Mobility |
| Google Home | 2.45× | Technology & Electronics |
| Val-d'Isère | 4.21× | Travel & Leisure |
| Eimsbüttel (quarter) | 3.85× | Travel & Leisure |
| Sloe gin | 8.78× | Food & Beverages |
| Preacher (comics) | 2.34× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Experiential gifts | 2× | Shopping |
| Hauptschule | 2.47× | Kids & Family |
| Anton Hofreiter | 1.71× | Politics & Society |
| Phil Campbell (musician) | 1.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.62 |
| Individualism | JOY | 1.49 |
| Indulgence | JOY | 1.42 |
| Sports Activity | POWER | 1.24 |
| Pet Ownership | JOY | 1.19 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| Canada | 19.4% |
| Germany | 16.4% |
See Saravanaa Bhavan audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
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- REWE (18,725,823)
Frequently asked questions
How many fans does Saravanaa Bhavan have in Germany?
Saravanaa Bhavan has an estimated audience of 483,056 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Saravanaa Bhavan fans?
60.3% of Saravanaa Bhavan fans are female, 39.7% are male, with an average age of 40.6 years.
Which brands do Saravanaa Bhavan fans like most?
Saravanaa Bhavan fans show strongest brand affinity for Eco Friendly Living (3.64×), Cross-country equestrianism (7.83×), and Home Delivery (1.54×) over the country average.
Where do Saravanaa Bhavan fans live in Germany?
Saravanaa Bhavan fans in Germany are most concentrated in Hessen (reach 150,946), Bayern (reach 146,948), and Berlin (reach 129,518). These three regions account for the largest share of the active audience.
What other brands do Saravanaa Bhavan fans also like?
Beyond Saravanaa Bhavan itself, the audience over-indexes on Cross-country equestrianism (7.83×), Home Delivery (1.54×), Information sensitivity (2.84×), and Ehrenfeld Apparel (14.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saravanaa Bhavan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.