Oettinger Beer Audience in Germany
Oettinger Beer has an estimated audience of 220,190 people in Germany. 29.2% are female, 70.8% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: The One (2001 film), Hugo (film), König Pilsener, One Day (2011 film), Grimes (musician).
The average Oettinger Beer fan in Germany is 39.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include The One (2001 film), Hugo (film), König Pilsener, with strongest over-indexing on The One (2001 film) (33.25× the country average). Demographically, the Oettinger Beer audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Oettinger Beer fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 39.1 |
| Estimated audience size | 220,190 |
Audience persona
The typical Oettinger Beer fan in Germany is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for The One (2001 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 103,184 | 2.3× |
| Nordrhein-Westfalen | 71,884 | 1.18× |
| Baden-Württemberg | 59,303 | 1.56× |
| Niedersachsen | 29,271 | 1.08× |
| Hessen | 22,029 | 1.04× |
| Rheinland-Pfalz | 15,701 | 1.12× |
| Sachsen | 11,340 | 0.83× |
| Thüringen | 7,045 | 0.99× |
| Berlin | 6,817 | 0.55× |
| Schleswig-Holstein | 6,492 | 0.65× |
| Brandenburg | 5,986 | 0.69× |
| Saarland | 5,025 | 1.47× |
| Sachsen-Anhalt | 4,954 | 0.68× |
| Hamburg | 4,853 | 0.77× |
| Mecklenburg-Vorpommern | 3,424 | 0.64× |
| Bremen | 1,340 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The One (2001 film) | 33.25× | Movies & TV |
| Hugo (film) | 40.62× | Fashion & Accessoires |
| König Pilsener | 35.2× | Food & Beverages |
| One Day (2011 film) | 37.45× | Movies & TV |
| Grimes (musician) | 32.69× | Music & Radio |
| Zodiac (film) | 23.26× | Movies & TV |
| Memento (film) | 25.14× | Movies & TV |
| Tapir! | 20.03× | Music & Radio |
| Flensburger | 10.12× | Food & Beverages |
| Oktoberfest | 9.31× | Travel & Leisure |
| Radeberger Brewery | 20.36× | Food & Beverages |
| Holsten Brewery | 38.22× | Food & Beverages |
| BrewDog | 20.83× | Food & Beverages |
| Indian fast food | 34.09× | Food & Beverages |
| Wheat beer | 19.3× | Food & Beverages |
| FIFA Women's World Cup | 18.33× | Sports |
| Cuban cuisine | 36.29× | Food & Beverages |
| Warsteiner | 14.61× | Food & Beverages |
| Water bottle | 14.72× | Food & Beverages |
| Birra Moretti | 38.05× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.84 |
| Early Adopter Mentality | POWER | 1.44 |
| Convenience Orientation | PREMIUM | 1.38 |
| Spirituality | BALANCE | 1.35 |
| Tradition | CONSERVATISM | 1.35 |
| Individualism | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.8% |
| China | 3.8% |
| Austria | 3.6% |
See Oettinger Beer audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does Oettinger Beer have in Germany?
Oettinger Beer has an estimated audience of 220,190 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Oettinger Beer fans?
29.2% of Oettinger Beer fans are female, 70.8% are male, with an average age of 39.1 years.
Which brands do Oettinger Beer fans like most?
Oettinger Beer fans show strongest brand affinity for The One (2001 film) (33.25×), Hugo (film) (40.62×), and König Pilsener (35.2×) over the country average.
Where do Oettinger Beer fans live in Germany?
Oettinger Beer fans in Germany are most concentrated in Bayern (reach 103,184), Nordrhein-Westfalen (reach 71,884), and Baden-Württemberg (reach 59,303). These three regions account for the largest share of the active audience.
What other brands do Oettinger Beer fans also like?
Beyond Oettinger Beer itself, the audience over-indexes on Hugo (film) (40.62×), König Pilsener (35.2×), One Day (2011 film) (37.45×), and Grimes (musician) (32.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oettinger Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.