Rascasse Audience Intelligence

Oettinger Beer Target Market in Germany

A data profile of the people who buy, follow and care about Oettinger Beer in Germany — modelled from more than twelve digital signal sources. Oettinger Beer has an estimated audience of 422,410 people in Germany.

#14among Beer in Germany#1738among Brand in Germany#657in Food & Beverages

The average Oettinger Beer fan in Germany is 39.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include The One (2001 film), Hugo (film), König Pilsener, with strongest over-indexing on The One (2001 film) (33.25× the country average).

Demographically, the Oettinger Beer audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oettinger Beer fan in Germany is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for The One (2001 film).

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oettinger Beer profile in Germany.

Audience size
422K
in Germany
Gender
29.2%♀
70.8% male
Age
39.1
average years
Country rank
#13405
Brand in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oettinger Beer

29.2% are female, 70.8% are male, average age 39.1.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Oettinger Beer audience in Germany
MetricValue
Female29.2%
Male70.8%
Average age39.1
Estimated audience size422,410
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Oettinger Beer audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3924%
40-4924%
50+16%
Fig. 04

Worldwide distribution

60.5%

of the worldwide Oettinger Beer audience comes from Germany.

Worldwide audience distribution share by country for Oettinger Beer
CountryShare
Germany60.5%
United States11.9%
Austria4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oettinger Beer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oettinger Beer customers by region in Germany
#RegionReachAffinity×
01Bayern~100K2.16×
02Baden-Württemberg~60K1.52×
03Saarland~5K1.36×
04Nordrhein-Westfalen~70K1.21×
05Rheinland-Pfalz~20K1.11×
06Niedersachsen~30K1.08×
07Thüringen~7K1.00×
08Hessen~20K0.99×
09Sachsen~10K0.84×
10Bremen~2K0.82×
11Hamburg~5K0.81×
12Sachsen-Anhalt~6K0.80×
13Brandenburg~7K0.79×
14Mecklenburg-Vorpommern~4K0.78×
15Schleswig-Holstein~7K0.73×
16Berlin~7K0.59×
Fig. 06

Affinity by region

Affinity by region — Oettinger Beer, Germany
0.59×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oettinger Beer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oettinger Beer audience
#·InterestCategoryAffinity×
01Hugo (film)Fashion & Accessoires40.62×
02Holsten BreweryFood & Beverages38.22×
03One Day (2011 film)Movies & TV37.45×
04Cuban cuisineFood & Beverages36.29×
05LöwenbräuFood & Beverages35.46×
06König PilsenerFood & Beverages35.20×
07Indian fast foodFood & Beverages34.09×
08The One (2001 film)Movies & TV33.25×
09LovingMusic & Radio27.95×
10Beck's BreweryFood & Beverages25.82×
11Memento (film)Movies & TV25.14×
12ErdingerFood & Beverages23.37×
13Zodiac (film)Movies & TV23.26×
14BrewDogFood & Beverages20.83×
15Radeberger BreweryFood & Beverages20.36×
16Tapir!Music & Radio20.03×
17Wheat beerFood & Beverages19.30×
18FIFA Women's World CupSports18.33×
19FlensburgerFood & Beverages10.12×
20OktoberfestTravel & Leisure9.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oettinger Beer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oettinger Beer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Career OrientationPOWER1.17×
Early Adopter MentalityPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oettinger Beer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
IndividualismJOY0.91×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oettinger Beer's target market in Germany?

Oettinger Beer's target market in Germany covers an estimated 422,410 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Oettinger Beer customers?

29.2% of the Oettinger Beer audience are female, 70.8% are male, with an average age of 39.1 years.

03

Which brands do Oettinger Beer fans like most?

Oettinger Beer fans show strongest brand affinity for The One (2001 film) (33.25×), Hugo (film) (40.62×), and König Pilsener (35.2×) over the country average.

04

Where do Oettinger Beer fans live in Germany?

Oettinger Beer fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Oettinger Beer fans also like?

Beyond Oettinger Beer itself, the audience over-indexes on Hugo (film) (40.62×), König Pilsener (35.2×), Loving (27.95×), and One Day (2011 film) (37.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in Germany

See Oettinger Beer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oettinger Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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