Rascasse Audience Intelligence

Warsteiner Target Market in Germany

Name: Warsteiner — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Warsteiner in Germany — modelled from more than twelve digital signal sources. Warsteiner has an estimated audience of 692,498 people in Germany.

#4among Beer in Germany #1168among Brand in Germany #421in Food & Beverages

The average Warsteiner fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Fielmann, Brewery, Germany, with strongest over-indexing on Fielmann (4.1× the country average).

Demographically, the Warsteiner audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Warsteiner fan in Germany is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Fielmann.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warsteiner profile in Germany.

Audience size

692K

in Germany

Gender

33.3%♀

66.7% male

Age

41.1

average years

Country rank

#8934

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Warsteiner

33.3% are female, 66.7% are male, average age 41.1.

Fig. 02

Gender split

33.3%

Female

66.7%

Male

Demographic split for Warsteiner audience in Germany
Metric	Value
Female	33.3%
Male	66.7%
Average age	41.1
Estimated audience size	692,498

Fig. 03

Age distribution

Age distribution of the Warsteiner audience in Germany
Age bracket	Share	%
16-19		11%
20-29		19%
30-39		26%
40-49		25%
50+		18%

Fig. 04

Worldwide distribution

63.2%

of the worldwide Warsteiner audience comes from Germany.

Worldwide audience distribution share by country for Warsteiner
Country	Share
Germany	63.2%
Italy	5.8%
United States	5.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warsteiner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Warsteiner customers by region in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~500K	4.57×
02	Niedersachsen	~70K	1.12×
03	Hessen	~60K	1.10×
04	Hamburg	~20K	0.99×
05	Rheinland-Pfalz	~30K	0.94×
06	Bremen	~5K	0.87×
07	Berlin	~20K	0.78×
08	Schleswig-Holstein	~20K	0.78×
09	Bayern	~80K	0.71×
10	Saarland	~6K	0.71×
11	Sachsen	~20K	0.69×
12	Thüringen	~10K	0.69×
13	Mecklenburg-Vorpommern	~9K	0.66×
14	Baden-Württemberg	~60K	0.64×
15	Sachsen-Anhalt	~10K	0.63×
16	Brandenburg	~10K	0.60×

Affinity by region — Warsteiner, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warsteiner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warsteiner audience
#	Interest	Category	×
01	Brewery	Food & Beverages	5.49×
02	Fielmann	Health	4.10×
03	Postbank	Business & Career	2.95×
04	Aral AG	Cars & Mobility	2.95×
05	Targobank	Business & Career	2.90×
06	Bauhaus	Shopping	2.37×
07	Netto Marken-Discount	Shopping	2.34×
08	Sparkasse	Business & Career	2.31×
09	Sportschau	Sports	2.29×
10	Borussia Dortmund	Sports	2.03×
11	2. Bundesliga	Sports	2.03×
12	REWE	Shopping	1.99×
13	Wikipedia	Internet & Social Media	1.96×
14	SV Werder Bremen	Sports	1.91×
15	Germany	Travel & Leisure	1.90×
16	Food	Food & Beverages	1.89×
17	Consumer electronics	Technology & Electronics	1.56×
18	Food and drink	Food & Beverages	1.55×
19	Outdoor recreation	Sports	1.55×
20	Business and industry	Business & Career	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warsteiner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Warsteiner audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.00×
Convenience Orientation	PREMIUM	1.57×
Need for Security	CONSERVATISM	1.45×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Warsteiner audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.79×
Sustainability	BALANCE	0.83×
Individualism	JOY	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Warsteiner's target market in Germany?

Warsteiner's target market in Germany covers an estimated 692,498 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Warsteiner customers?

33.3% of the Warsteiner audience are female, 66.7% are male, with an average age of 41.1 years.

Which brands do Warsteiner fans like most?

Warsteiner fans show strongest brand affinity for Fielmann (4.1×), Brewery (5.49×), and Germany (1.9×) over the country average.

Where do Warsteiner fans live in Germany?

Warsteiner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~80K), and Niedersachsen (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Warsteiner fans also like?

Beyond Warsteiner itself, the audience over-indexes on Brewery (5.49×), Germany (1.9×), Food (1.89×), and Borussia Dortmund (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in Germany

Flensburger (1,526,498)
Guinness (817,837)
Bass Brewery (712,235)
Paulaner Brewery (586,703)
Krombacher Brauerei (557,537)

See Warsteiner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Warsteiner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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