Warsteiner Audience in Germany
Warsteiner has an estimated audience of 402,194 people in Germany. 33.3% are female, 66.7% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Borussia Dortmund, Brewery, Fielmann, Germany, Aral AG.
The average Warsteiner fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Borussia Dortmund, Brewery, Fielmann, with strongest over-indexing on Borussia Dortmund (2.03× the country average). Demographically, the Warsteiner audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Warsteiner fans
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 41.1 |
| Estimated audience size | 402,194 |
Audience persona
The typical Warsteiner fan in Germany is more male, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 510,876 | 3.68× |
| Bayern | 86,019 | 0.79× |
| Niedersachsen | 79,337 | 1.2× |
| Baden-Württemberg | 65,019 | 0.7× |
| Hessen | 57,731 | 1.11× |
| Rheinland-Pfalz | 33,355 | 0.98× |
| Berlin | 26,955 | 0.89× |
| Sachsen | 24,831 | 0.74× |
| Schleswig-Holstein | 20,084 | 0.82× |
| Hamburg | 16,510 | 1.07× |
| Brandenburg | 12,632 | 0.6× |
| Thüringen | 11,440 | 0.66× |
| Sachsen-Anhalt | 10,706 | 0.61× |
| Mecklenburg-Vorpommern | 8,270 | 0.64× |
| Saarland | 5,819 | 0.7× |
| Bremen | 4,850 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.03× | Sports |
| Brewery | 5.49× | Food & Beverages |
| Fielmann | 4.1× | Health |
| Germany | 1.9× | Travel & Leisure |
| Aral AG | 2.95× | Cars & Mobility |
| Food | 1.89× | Food & Beverages |
| Postbank | 2.95× | Business & Career |
| Netto Marken-Discount | 2.34× | Shopping |
| Food and drink | 1.55× | Food & Beverages |
| Bauhaus | 2.37× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Consumer electronics | 1.56× | Technology & Electronics |
| Natural World | 2.29× | Fashion & Accessoires |
| Outdoor recreation | 1.55× | Sports |
| REWE | 1.99× | Shopping |
| Sportschau | 2.29× | Sports |
| Sparkasse | 2.31× | Business & Career |
| Targobank | 2.9× | Business & Career |
| Wikipedia | 1.96× | Internet & Social Media |
| Hellweg | 5.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.79 |
| Patriotism | CONSERVATISM | 1.51 |
| Need for Security | CONSERVATISM | 1.4 |
| Convenience Orientation | PREMIUM | 1.37 |
| Early Adopter Mentality | POWER | 1.27 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.4% |
| Italy | 8.0% |
| United States | 7.7% |
See Warsteiner audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Bass Brewery (561,665)
- Krombacher Brauerei (558,330)
Frequently asked questions
How many fans does Warsteiner have in Germany?
Warsteiner has an estimated audience of 402,194 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Warsteiner fans?
33.3% of Warsteiner fans are female, 66.7% are male, with an average age of 41.1 years.
Which brands do Warsteiner fans like most?
Warsteiner fans show strongest brand affinity for Borussia Dortmund (2.03×), Brewery (5.49×), and Fielmann (4.1×) over the country average.
Where do Warsteiner fans live in Germany?
Warsteiner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 510,876), Bayern (reach 86,019), and Niedersachsen (reach 79,337). These three regions account for the largest share of the active audience.
What other brands do Warsteiner fans also like?
Beyond Warsteiner itself, the audience over-indexes on Brewery (5.49×), Fielmann (4.1×), Germany (1.9×), and Aral AG (2.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Warsteiner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.