Wheat beer Audience in Germany

Demographics of Wheat beer fans

Audience persona

The typical Wheat beer fan in Germany is more male, around 42.9 years old, with strong Tradition tendencies and a notable affinity for Esso.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Wheat beer audiences in other countries

• Wheat beer — United States
• Wheat beer — United Kingdom
• Wheat beer — France
• Wheat beer — Italy
• Wheat beer — Spain
• Wheat beer — Brazil
• Wheat beer — Japan
• Wheat beer — South Korea
• Wheat beer — India

More Alcohol audiences in Germany

• Beer (10,287,936)
• Whisky (4,218,913)
• Gin (3,170,714)
• Rum (2,252,801)
• Scotch whisky (1,922,741)

Frequently asked questions

How many fans does Wheat beer have in Germany?

Wheat beer has an estimated audience of 454,536 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Wheat beer fans?

36.8% of Wheat beer fans are female, 63.2% are male, with an average age of 42.9 years.

Which brands do Wheat beer fans like most?

Wheat beer fans show strongest brand affinity for Esso (8.26×), Beer bottle (29.53×), and Commerzbank (3.49×) over the country average.

Where do Wheat beer fans live in Germany?

Wheat beer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,339), Bayern (reach 84,634), and Baden-Württemberg (reach 77,627). These three regions account for the largest share of the active audience.

What other brands do Wheat beer fans also like?

Beyond Wheat beer itself, the audience over-indexes on Beer bottle (29.53×), Commerzbank (3.49×), Lieferando.de (3.08×), and Immowelt (3.8×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wheat beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.